Former AKQA account director will play lead role in delivering U-Studio's content output.
A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.
"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.
Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads
Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest.
In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games,
In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco
PRWeek US and Campaign US have unveiled the list of finalists for the inaugural Brand Film Festival
After six months on the job, Linda Boff talks about repositioning one of the world's largest companies