Content Marketing

Articles: 14 Results
Under Armour launches branded content venture with Nigerian bobsledders

Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Why ads in the editorial space will get results

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads

Be useful, be entertaining: native advertising's golden rules

Be useful, be entertaining: native advertising's golden rules

Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest.

Hoop dreams: How the NBA inspires young Asians

Hoop dreams: How the NBA inspires young Asians

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games,

Day 22: Dmexco buzzwords - content marketing

Day 22: Dmexco buzzwords - content marketing

In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco

Mondelez launches content deal with BuzzFeed within new marketing model
Finalists named for inaugural Brand Film Festival

Finalists named for inaugural Brand Film Festival

PRWeek US and Campaign US have unveiled the list of finalists for the inaugural Brand Film Festival

GE's CMO  on creativity, awards and not boring your audience

GE's CMO on creativity, awards and not boring your audience

After six months on the job, Linda Boff talks about repositioning one of the world's largest companies

It's not all about Millennials or Generation Z, people

It's not all about Millennials or Generation Z, people

Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy

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