Content Marketing
Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace
Opens with offices in London, New York and LA.
Jaguar Land Rover’s The Out launches debut social content campaign by NGN Lab
Work designed to promote both The Out car rental service as well as Jaguar Land Rover’s hybrid/electric vehicle credentials.
Dept acquires digital shop Feed to tap into personalised creative content boom
Second UK acquisition this year for Dutch digital 'challenger' agency.
Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news
The partnership has been designed to benefit each brand's respective audiences.
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
GroupM predicts e-commerce sales will hit $3.9 trillion by 2024
E-commerce amounted to 17% of global retail sales in 2020.
Microsoft launches Xbox Series X with a series of global activations
A holographic 'Monolith' was placed in the City of London.
Social media users 'showing off less' during pandemic
We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.
Pepsi partners Global Citizen and Lady Gaga for concert
Live-streamed event will raise funds for World Health Organization.
Oliver taps Chloe McCloskey as Unilever's in-house agency content chief
Former AKQA account director will play lead role in delivering U-Studio's content output.
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