Content Marketing

Articles: 34 Results
Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

The partnership has been designed to benefit each brand's respective audiences.

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

GroupM predicts e-commerce sales will hit $3.9 trillion by 2024

GroupM predicts e-commerce sales will hit $3.9 trillion by 2024

E-commerce amounted to 17% of global retail sales in 2020.

Microsoft launches Xbox Series X with a series of global activations

Microsoft launches Xbox Series X with a series of global activations

A holographic 'Monolith' was placed in the City of London.

Social media users 'showing off less' during pandemic

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.

Pepsi partners Global Citizen and Lady Gaga for concert

Pepsi partners Global Citizen and Lady Gaga for concert

Live-streamed event will raise funds for World Health Organization.

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Former AKQA account director will play lead role in delivering U-Studio's content output.

Under Armour launches branded content venture with Nigerian bobsledders

Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Why ads in the editorial space will get results

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free