Consumer Insight

Articles: 87 Results
What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

The shopping habits of affluent APAC spenders on holiday

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

LBGT+ people reveal they feel 'invisible' in advertising

LBGT+ people reveal they feel 'invisible' in advertising

Young gay and bisexual men feel they are under-represented in advertising, and believe brands have a responsibility to take a

The 50+ age group is still a grey area for brands

The 50+ age group is still a grey area for brands

The over-50s are living longer and growing richer yet continue to be neglected by advertisers.

Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel

Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel

The service is now available in 29 markets.

Look beyond the smartphone for the next big innovations in mobile

Look beyond the smartphone for the next big innovations in mobile

New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of

Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.

Ad blocking is the best thing to ever happen to marketing

Ad blocking is the best thing to ever happen to marketing

People hating and avoiding ads isn't new, but marketers caring about it is.

The 10 Best TV Shows of 2016

The 10 Best TV Shows of 2016

From sitcoms to dramas to whatever "Westworld" is, the boob tube really outdid itself this year.

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