Consumer Insight

Articles: 162 Results
Panelists at Hispanic Leadership Summit

The key to reaching Hispanic audiences? Be relevant and relatable

Brands need to see Hispanics as a community rather than consumers, marketers agreed at the Hispanic Leadership Summit.

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

Brand loyalty declines as economy suffers amid pandemic

Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

Executives from Google, Moderna, NAACP on Edelman’s 2021 Trust Barometer

The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.

Gen Z and millennials shop local and with purpose

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

Twitter hires Beverly Jackson for global brand, consumer marketing role

Jackson is a veteran of Activision Blizzard, MGM Resorts and Yahoo.

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

The shopping habits of affluent APAC spenders on holiday

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free