Consumer Insight
Step up or step back: inclusion is the future of our industry
Achieving equity in our industry won't be easy, but it will define success in the future.
How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.
The director used the event to promote his new gin.
Snap revenue climbs, but monetising new users remains challenging
Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue
Glenfiddich asks 'where next' with story of stag in global campaign
Watch the film conceptualised by Space (UK) here.
How to successfully run a virtual event (and mistakes to avoid)
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp
Malicious actors on Facebook harness political and social issues for profit
Deceptive actors have evolved from celebrity and puppy clickbait to exploiting crisis, tragedy and tensions, including US racial protests and
Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi
This week’s agency news, people on the move, tech and media must-reads.
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response
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