Consumer Insight
Seven Letter to pitch for Japan's DC embassy
The work includes media relations and digital ad campaigns.
Matt McGrath named Deloitte global CMO
Based in Australia, he will retain his existing role of APAC CMO, while Rochelle Tognetti becomes Deloitte's Australia CMO.
Bacardí sponsoring a geofenced, online concert series in lieu of summer festivals
A reason for “cheers” exists, with canned rum cocktails a bright spot for the spirits company.
Coronavirus Briefing: Support for mask mandates, the pandemic versus the U.S. and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Deutsch LA closes office and will consolidate at agency’s Steelhead production facilities
The agency is letting the lease expire on its warehouse-like facilities, saying ‘our business is about people, not real estate’
Disney makes direct-to-consumer push as pandemic hammers legacy businesses
Subscriber numbers across new platforms crosses 100 million, as 20 channels to be shuttered as part of new strategy
Tom Goodwin leaves Publicis following combative tweets on coronavirus
Holding company parted ways with Goodwin after he tweeted about pandemic.
Ogilvy New York names Danilo Boer and Marcos Kotlhar chief creative officers
After partnering together at BBDO, the duo will join Ogilvy’s New York office.
Actor Morgan Freeman narrates GS&P film about plastic waste in oceans
The short documentary-style video, funded by Google, supports one of the UN’s Sustainable Development Goals.
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