Consumer Insight
Gen Z demands more diversity and inclusion from brands
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
10 takeaways from Wunderman Thompson's Future 100 report
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We
Brand loyalty declines as economy suffers amid pandemic
Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Executives from Google, Moderna, NAACP on Edelman’s 2021 Trust Barometer
The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.
Gen Z and millennials shop local and with purpose
As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with
Twitter hires Beverly Jackson for global brand, consumer marketing role
Jackson is a veteran of Activision Blizzard, MGM Resorts and Yahoo.
What marketers can learn from Lavar Ball
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be
The shopping habits of affluent APAC spenders on holiday
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously
Influencer marketing is creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
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