Advertising news and opinion from international thought leaders

December 10, 2021 by Sabrina Sanchez

Brands need to see Hispanics as a community rather than consumers, marketers agreed at the Hispanic Leadership Summit.

January 26, 2021 by Sabrina Sanchez

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

January 25, 2021 by Rahul Sachitanand

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We

January 19, 2021 by Mariah Cooper

Job losses and supply chain disruptions contributed to the decline, according to an Omnicom Media Group study.

January 14, 2021 by Sabrina Sanchez

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

January 14, 2021 by Thomas Moore

The firm convened a panel of leaders on Wednesday morning to discuss plummeting trust in institutions.

January 12, 2021 by Sabrina Sanchez

As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with

December 17, 2020 by Diana Bradley

Jackson is a veteran of Activision Blizzard, MGM Resorts and Yahoo.

May 24, 2017 by T. Scott Major

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

May 16, 2017 by Matthew Miller

New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously

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