Branding

Articles: 9619 Results

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Klarna: recently launched the campaign “Old credit is history”

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Abrdn’s rebrand ditches the vowels and branding best practice

The investment company will be hoping its new identity doesn't prove to be a burden to the brand

VW accidentally upstages own rebrand with premature press release

Someone at the automotive brand hit “publish” a month too soon.

GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign

The campaign includes a custom-bow tie with sales donated to the Tapestry Project.

Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair

The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see

YouTube signals seriousness about health

By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affirms its commitment to

K-Y wants you to ‘choose pleasure’ this Valentine’s Day

The sensual new campaign by Elephant aims to break free of romantic clichés.

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free