Branding
GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign
The campaign includes a custom-bow tie with sales donated to the Tapestry Project.
Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see
YouTube signals seriousness about health
By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affirms its commitment to
K-Y wants you to ‘choose pleasure’ this Valentine’s Day
The sensual new campaign by Elephant aims to break free of romantic clichés.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
How GameStop can turn unprecedented uncertainty into long-term opportunity
Comms tips for a legacy brand after a wild week of trading.
Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)
The new creative includes textured images, memes and new typography.
How clothing spoke to America at President Biden's inauguration
Fashion choices can offer subtle support from politicians and first ladies.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective
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