Branding
The HBO Max rebrand is not as dumb as you think
HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes.
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Burberry goes back to British roots after wiping slate clean
Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo.
Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says
The FMCG company's chief brand officer outlined why creativity is a force for growth.
Pret refreshes palette with new-look global brand identity
Rebrand rolling out across markets in coming months.
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You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
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‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
Abrdn’s rebrand ditches the vowels and branding best practice
The investment company will be hoping its new identity doesn't prove to be a burden to the brand
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VW accidentally upstages own rebrand with premature press release
Someone at the automotive brand hit “publish” a month too soon.
GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign
The campaign includes a custom-bow tie with sales donated to the Tapestry Project.
Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see
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