Branding
Oat drinks oat drinks mega mega white thing
At some point, Oatly will face the challenge of how to hang in there as a brand when the 'free-from'
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response
Facebook brand value falls as Amazon consolidates top spot in BrandZ ranking
Microsoft overtakes third-placed Google and gains ground on Apple.
Amazon becomes first to pass $200bn brand valuation
Tech giant is world's most valuable brand for third year running.
Why Amnesty is overhauling its brand in a bid to 'make human rights popular'
It is shifting focus to championing positive action...
DDB harks back to founding trio in new corporate identity
Agency was founded in 1949...
Mastercard's new sonic identity could open up product placement within music hits
Brand has created versatile suite of audio assets based on melodic theme.
Pepsi unveils first new global brand platform in seven years
'Live for now' gives way to 'For the love of it'.
PMI focuses on design to power new phase for Iqos brand
Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
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