Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into
Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really
Peter McGuinness on the yogurt-maker's incubator for like-minded startups and how the brand is using "food as a force for
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong