Branding

Articles: 203 Results
Amazon bounds past Apple and Google to become the world's most valuable brand

Amazon bounds past Apple and Google to become the world's most valuable brand

Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into

Marketing predictions for 2018: the year of brand transformation

Marketing predictions for 2018: the year of brand transformation

Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.

Building a brand with purpose

Building a brand with purpose

Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a

Throwing the donuts out with the bathwater: in defence of elaborate brand names

Throwing the donuts out with the bathwater: in defence of elaborate brand names

The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really

Chobani CMO Q&A: Startups vs. Big Food

Chobani CMO Q&A: Startups vs. Big Food

Peter McGuinness on the yogurt-maker's incubator for like-minded startups and how the brand is using "food as a force for

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl

How The Economist ramped up subscriptions by bringing gross stories to life

How The Economist ramped up subscriptions by bringing gross stories to life

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

How Fidget Spinners became the hottest promotional product since beer cozies

How Fidget Spinners became the hottest promotional product since beer cozies

Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze.