Tech giant is world's most valuable brand for third year running.
It is shifting focus to championing positive action...
Agency was founded in 1949...
Brand has created versatile suite of audio assets based on melodic theme.
'Live for now' gives way to 'For the love of it'.
Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into
Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.