Branding

Articles: 208 Results
DDB harks back to founding trio in new corporate identity

DDB harks back to founding trio in new corporate identity

Agency was founded in 1949...

Mastercard's new sonic identity could open up product placement within music hits

Mastercard's new sonic identity could open up product placement within music hits

Brand has created versatile suite of audio assets based on melodic theme.

Pepsi unveils first new global brand platform in seven years

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

PMI focuses on design to power new phase for Iqos brand

PMI focuses on design to power new phase for Iqos brand

Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans

Amazon bounds past Apple and Google to become the world's most valuable brand

Amazon bounds past Apple and Google to become the world's most valuable brand

Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into

Marketing predictions for 2018: the year of brand transformation

Marketing predictions for 2018: the year of brand transformation

Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.

Building a brand with purpose

Building a brand with purpose

Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a

Throwing the donuts out with the bathwater: in defence of elaborate brand names

Throwing the donuts out with the bathwater: in defence of elaborate brand names

The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really

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