Branding
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You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
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‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
Abrdn’s rebrand ditches the vowels and branding best practice
The investment company will be hoping its new identity doesn't prove to be a burden to the brand
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VW accidentally upstages own rebrand with premature press release
Someone at the automotive brand hit “publish” a month too soon.
GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign
The campaign includes a custom-bow tie with sales donated to the Tapestry Project.
Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see
YouTube signals seriousness about health
By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affirms its commitment to
K-Y wants you to ‘choose pleasure’ this Valentine’s Day
The sensual new campaign by Elephant aims to break free of romantic clichés.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
How GameStop can turn unprecedented uncertainty into long-term opportunity
Comms tips for a legacy brand after a wild week of trading.
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