Branding
Amazon becomes first to pass $200bn brand valuation
Tech giant is world's most valuable brand for third year running.
Why Amnesty is overhauling its brand in a bid to 'make human rights popular'
It is shifting focus to championing positive action...
DDB harks back to founding trio in new corporate identity
Agency was founded in 1949...
Mastercard's new sonic identity could open up product placement within music hits
Brand has created versatile suite of audio assets based on melodic theme.
Pepsi unveils first new global brand platform in seven years
'Live for now' gives way to 'For the love of it'.
PMI focuses on design to power new phase for Iqos brand
Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
Amazon bounds past Apple and Google to become the world's most valuable brand
Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into
Marketing predictions for 2018: the year of brand transformation
Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.
Building a brand with purpose
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
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