Branding
Pepsi unveils first new global brand platform in seven years
'Live for now' gives way to 'For the love of it'.
PMI focuses on design to power new phase for Iqos brand
Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
Amazon bounds past Apple and Google to become the world's most valuable brand
Amazon has topped Brand Finance's Global 500 list of the most valuable brands, knocking last year's number one, Google, into
Marketing predictions for 2018: the year of brand transformation
Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.
Building a brand with purpose
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
Amazon signals earthquake for grocery industry by cutting prices at Whole Foods
Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a
Throwing the donuts out with the bathwater: in defence of elaborate brand names
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really
Chobani CMO Q&A: Startups vs. Big Food
Peter McGuinness on the yogurt-maker's incubator for like-minded startups and how the brand is using "food as a force for
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
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