Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really
Peter McGuinness on the yogurt-maker's incubator for like-minded startups and how the brand is using "food as a force for
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be
Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the
IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.
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