Articles: 9623 Results
The new Max logo on a blue brackground

The HBO Max rebrand is not as dumb as you think

HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes.

Skepta and Vanessa Redgraves appears in Burberry new campaign

Burberry goes back to British roots after wiping slate clean

Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo.

Marc Pritchard on stage at Cannes Lions

Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says

The FMCG company's chief brand officer outlined why creativity is a force for growth.

Pret's new brand identity

Pret refreshes palette with new-look global brand identity

Rebrand rolling out across markets in coming months.

Cartoon illustration showing two people discussing a new agency name

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Klarna: recently launched the campaign “Old credit is history”

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Abrdn’s rebrand ditches the vowels and branding best practice

The investment company will be hoping its new identity doesn't prove to be a burden to the brand

VW accidentally upstages own rebrand with premature press release

Someone at the automotive brand hit “publish” a month too soon.

GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign

The campaign includes a custom-bow tie with sales donated to the Tapestry Project.

Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair

The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free