HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes.
Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo.
The FMCG company's chief brand officer outlined why creativity is a force for growth.
Rebrand rolling out across markets in coming months.
Name change reflects company's use of tech to connect brands with people.
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
The investment company will be hoping its new identity doesn't prove to be a burden to the brand
Someone at the automotive brand hit “publish” a month too soon.
The campaign includes a custom-bow tie with sales donated to the Tapestry Project.
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see