B2B Marketing

Articles: 5966 Results
Cannes Lions festival: a new award and updates to other prizes for 2022

Media Lion refreshed to celebrate creative media ideas

Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

Unlocking the new power of influence

MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential

Why unhappiness should make us happy - especially in B2B marketing

To be dissatisfied and restless is to be human. It's our urge to make things better that fuels our creativity,

Why B2E is the new B2B

The CEO of Havas PR North America on the changing dynamics of business-to-business communications and why "getting human" is more

Kia's giant dancing hamsters are back for a 'Soul Jam'

May 26, 2016, David & Goliath for KIA

Music-loving rodents trade guitar licks with Nathaniel Rateliff in new David & Goliath ad

Earlier this year, JWT New York created KPMG’s first TV ad in a decade with "Glass Ceiling," starring golfers Phil Mickelson and Stacy Lewis.

JWT wins KPMG's global creative account

JWT's New York and London offices will team on the account


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