B2B Marketing

Articles: 11 Results
The 4 most important traits of a successful CMO in 2017

The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

Unlocking the new power of influence

Unlocking the new power of influence

MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential

Why unhappiness should make us happy - especially in B2B marketing

Why unhappiness should make us happy - especially in B2B marketing

To be dissatisfied and restless is to be human. It's our urge to make things better that fuels our creativity,

Why B2E is the new B2B

Why B2E is the new B2B

The CEO of Havas PR North America on the changing dynamics of business-to-business communications and why "getting human" is more

Kia's giant dancing hamsters are back for a 'Soul Jam'

Kia's giant dancing hamsters are back for a 'Soul Jam'

, David & Goliath for KIA

Music-loving rodents trade guitar licks with Nathaniel Rateliff in new David & Goliath ad

JWT wins KPMG's global creative account

JWT wins KPMG's global creative account

JWT's New York and London offices will team on the account

DHL consolidates global media into MEC

DHL consolidates global media into MEC

The move follows after DHL's media review covering 28 markets in Europe, the Middle East and Africa

FedEx targets small businesses

FedEx targets small businesses

, BBDO New York for FedEx

Company highlights logistics and shipping solutions in new ads from BBDO New York

Marketing to Asia's LGBT community: The power of diversity

Marketing to Asia's LGBT community: The power of diversity

IBM Global Leader Tony Tenicela says understanding is key for brands to embrace community

GE taps Nas for music content partnership

GE taps Nas for music content partnership

One film features a song comprised entirely of sounds from GE devices

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