Marketing

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BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

Visitors to the Rashford mural can scan a QR to access the messages.

Coca-Cola says it has doubled marketing spend year on year

Coca-Cola says it has doubled marketing spend year on year

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and

Airbnb hosts more than 200 Tokyo Olympic experiences

Airbnb hosts more than 200 Tokyo Olympic experiences

Fans will be brought close to the action despite not being able to attend.

The future of brand experiences post Freedom Day

The future of brand experiences post Freedom Day

Experiential agencies reflect on the legacy of 2020.

Subway trolled by fish-free sustainable brand

Subway trolled by fish-free sustainable brand

Good Catch hands out sandwiches outside Subway stores.

Unilever's Aline Santos named leader of the year by Marketing Society

Unilever's Aline Santos named leader of the year by Marketing Society

Santos was recognised for her inspirational efforts during the pandemic.

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

The partnership has been designed to benefit each brand's respective audiences.

Deepfake Tom Cruise creator launches production house creating hyperreal content

Deepfake Tom Cruise creator launches production house creating hyperreal content

The synthetic media platform uses deep learning and artificial intelligence.

Netflix launches interactive Stranger Things world in Roblox

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.

American Express provides on- and off-site Wimbledon experiences

American Express provides on- and off-site Wimbledon experiences

Virtual-reality tennis game reimagined as augmented-reality experience.

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