Marketing

Articles: 2045 Results
'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil

Heineken and A Bathing Ape to create New York pop-up

Heineken and A Bathing Ape to create New York pop-up

Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in

The final frontier: reimagining marketing and communications in outer space

The final frontier: reimagining marketing and communications in outer space

The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says

Secret of record $450m Da Vinci sale: Reach the audience beyond the audience

Secret of record $450m Da Vinci sale: Reach the audience beyond the audience

Why did a painting suddenly leap in value and smash sales records at auction? Nothing changed, except the way the

Bacardi-backed Swizz Beatz exhibition returns to Miami

Bacardi-backed Swizz Beatz exhibition returns to Miami

Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.

Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid'

Why Benetton's provocative photographer Toscani thinks advertising is 'totally stupid'

Oliviero Toscani, the photographer famous for creating controversial ads for Benetton, is back with a new campaign and still intent

NFL creates fan experience in Times Square

NFL creates fan experience in Times Square

The NFL is offering fans in New York the chance to get closer to the game with an experience where

Video game Destiny 2 releases accompanying Alexa skill

Video game Destiny 2 releases accompanying Alexa skill

Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill

6 traits of a successful experiential campaign

6 traits of a successful experiential campaign

From pop-ups to takeovers, a variety of manifestations provide brands with scalable solutions that build loyalty and drive revenue, says

Shell turns to music to communicate with younger generations about clean energy

Shell turns to music to communicate with younger generations about clean energy

Shell's latest update to its #makethefuture campaign is a music video featuring five global music artists each representing a clean