Marketing

Articles: 2256 Results
Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.

Ikea celebrates 75 years with US game experience

Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

AB InBev gets new marketing and innovation chief

AB InBev gets new marketing and innovation chief

Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX Ventures officer in a restructure

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its

How legacy brands can enter the new world of bundling

How legacy brands can enter the new world of bundling

Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

Friends co-creator reveals 'ageist' fears she had for show

Friends co-creator reveals 'ageist' fears she had for show

Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders

Should brands banish fear and embrace sex as a marketing tool?

Should brands banish fear and embrace sex as a marketing tool?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be

Life for 'The Conners' lives on

Life for 'The Conners' lives on

But will the audience stay put after the expected ample audience sampling?