Marketing

Articles: 155225 Results
Ian Whittaker's Investor View column

Investor view: Tread carefully but there's a path ahead to better times

Our columnist says fears for the global economy may be easing, even if we are not out of the woods

Image of Ben Kerr

Marketers, stop handing over control of your brand to creators

Brands need to change relationships with influencers if they want them truly to represent their purpose and values.

A neon lit scene from Disney's Wonder of Friendship – The Experience

Disney celebrates 100th anniversary with experiences line-up across globe

Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.

Image of James Bailey

Time to take ownership for the separation of brand and performance

Why we should be looking to move away from such artificial distinctions.

An ad for fashion retailer Asos

Asos: We focused too much on performance marketing with ‘insufficient’ brand spend

Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".

A photo of Publicis Groupe CEO Arthur Sadoun

Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend

CEO has seen no material impact yet from inflation crisis.

A single-use bottle of Coca-Cola stranded on a beach

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became

Discarded Spirits festival activation 'the world's most rubbish bar'

Survey shows festival-goers want brand activations with sustainability focus

ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a more meaningful way.

Lego Lates logo

Lego Group invites adults to play as it launches event series

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

The Snapchat logo and the Netflix logo on a TV screen

Snap parts ways with senior ad execs following reports of 20% job cuts

Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.

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