Marketing
Investor view: Tread carefully but there's a path ahead to better times
Our columnist says fears for the global economy may be easing, even if we are not out of the woods
Marketers, stop handing over control of your brand to creators
Brands need to change relationships with influencers if they want them truly to represent their purpose and values.
Disney celebrates 100th anniversary with experiences line-up across globe
Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.
Time to take ownership for the separation of brand and performance
Why we should be looking to move away from such artificial distinctions.
Asos: We focused too much on performance marketing with ‘insufficient’ brand spend
Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend
CEO has seen no material impact yet from inflation crisis.
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Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism
Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became
Survey shows festival-goers want brand activations with sustainability focus
ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a more meaningful way.
Lego Group invites adults to play as it launches event series
The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.
Snap parts ways with senior ad execs following reports of 20% job cuts
Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.
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