Marketing
Hanky Panky leverages its saucy name in new campaign
The underwear brand asks consumers, "What does 'hanky panky' mean to you?"
Monkey 47 gin opens New York pop-up exploring quirky past
Pernod Ricard brand creates destination close to Tribeca Film Festival.
Read Marc Pritchard's landmark speech on creating a 'new media supply chain'
P&G brand chief wants to prioritise transparency and control.
Disaronno to stage 24-hour bar shift
Bars around the world are taking part in initiative.
Amazon will always have 'another curveball' to throw, brands warned
Tech giant has dialled back 'ridiculous' promotion of private-label products.
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
YouTube opens first-ever pop-up in New York
YouTube house promotes platform's growing list of offerings.
WFA: Brands have 'moral' duty to call out tech giants over dangerous content
Marketers' body stops short of joining calls to pull adspend from Google and Facebook.
WFA names Mastercard's Raja Rajamannar president
Rajamannar succeeds RBS's David Wheldon, who has held post since 2015.
DDB harks back to founding trio in new corporate identity
Agency was founded in 1949...
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