In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.
Nicole Hubbard Graham returns after setting up agency.
Mondelez and Diageo among organisations committed to ‘Progressive Unstereotype Metric’.
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
He has been with the company for more than 11 years.
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
Results also reveal around 500 job cuts.
The FMCG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.