Marketing

Articles: 2380 Results
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Marketers, find your voice!

Marketers, find your voice!

Check out the Mastercard CMO's advice for the industry.

Clinique creates pop-up with skincare quiz

Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

Here's why Jimmy John's won't use Grubhub or Seamless

Here's why Jimmy John's won't use Grubhub or Seamless

The brand has launched a new campaign with WIP to explain its decision to consumers.

Marketers: Give your agencies the credit they deserve

Marketers: Give your agencies the credit they deserve

Advertising is a risky business, and risk should be rewarded.

H&M to stage immersive theatre format for latest collection

H&M to stage immersive theatre format for latest collection

Retailer will preview its SS19 range.

6 takeaways from 'Skittles commercial: the Broadway musical'

6 takeaways from 'Skittles commercial: the Broadway musical'

Confectionery brand launched an anti-advertising advertising musical on Super Bowl Sunday.

Amazon is now a $10bn advertising company

Amazon is now a $10bn advertising company

Ad revenue doubled last year as company warns of higher investment costs for 2019.

Celebs foiled by spoof Alexa gadgets in Amazon's Super Bowl blockbuster

Celebs foiled by spoof Alexa gadgets in Amazon's Super Bowl blockbuster

It is Lucky Generals' second for the brand...

Fewer clients opt for pure labour-based agency contracts

Fewer clients opt for pure labour-based agency contracts

Output-based fees are on the rise.

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