Marketing

Articles: 2433 Results
Beats hires Chris Thorne as global CMO

Beats hires Chris Thorne as global CMO

Former EA marketer fills vacancy left by Jason White.

Interpublic declines NRA pitch

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Linear or digital... or both?

Linear or digital... or both?

Let's discuss where an advertiser should allocate its valuable ad dollars.

Which brands celebrate the LGBTQ+ beyond June, if any?

Which brands celebrate the LGBTQ+ beyond June, if any?

Industry execs give their honest takes on work representing the LGBTQ+ community today.

AB InBev's Richard Oppy: 'It's the power of creativity that's building brands'

AB InBev's Richard Oppy: 'It's the power of creativity that's building brands'

The global beer company brought more than 60 team members to Cannes this year.

Where are the ad dollars going? The use of influencers in marketing

Where are the ad dollars going? The use of influencers in marketing

The Odysseus Arms co-founder and creative director shares valuable insights from the influencer world.

How to cultivate human connections

How to cultivate human connections

"There's a disconnect between creative agencies and media agencies" says Laila Mignoni, global creative excellence director at Bacardi

Procter & Gamble continues to fight racial bias with 'The Look'

Procter & Gamble continues to fight racial bias with 'The Look'

The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'

Welcome to advertising's next golden age

Welcome to advertising's next golden age

Today, naysayers are spouting: "Advertising is dead."

Dating app Lumen fights ageism in international campaign

Dating app Lumen fights ageism in international campaign

The new dating app has already achieved one million downloads in only eight months.

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