Marketing

Articles: 155275 Results
Screwed up Christmas wrapping paper

Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period

In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.

The Nike tick logo

Nike appoints new CMO as ‘DJ’ van Hameren retires

Nicole Hubbard Graham returns after setting up agency.

A bullseye graphic depicting diversity in advertising

Unstereotype Alliance to assess race, disability and age representation in ads

Mondelez and Diageo among organisations committed to ‘Progressive Unstereotype Metric’.

A picture of two smiling men and the words 'The Storytellers is now part of Accenture'

Accenture acquires creative management consultancy The Storytellers

The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.

A gigantic silver moustache descends on a large crowd in a desert

Movember worshippers gather in desert to hail coming of giant 'tache

Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.

Person holding a phone with X logo on it

X global sales and marketing boss steps down

He has been with the company for more than 11 years.

Amazon: Wieden & Kennedy London created recent ads for Amazon Prime

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.

Red graph line going down against background of currencies

Ebiquity warns of 'risk averse' ad market as clients cut budgets

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.

A photo of Sir Martin Sorrell smiling slightly

S4 Capital reports £23.2m pre-tax loss as big tech continues to cut spend

Results also reveal around 500 job cuts.

Glimpse "unfollow a greenwasher"

Fear of greenwashing label stops influencers discussing sustainability, Unilever study finds

The FMCG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.

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