Marketing
Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period
In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.
Nike appoints new CMO as ‘DJ’ van Hameren retires
Nicole Hubbard Graham returns after setting up agency.
Unstereotype Alliance to assess race, disability and age representation in ads
Mondelez and Diageo among organisations committed to ‘Progressive Unstereotype Metric’.
Accenture acquires creative management consultancy The Storytellers
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
Movember worshippers gather in desert to hail coming of giant 'tache
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
X global sales and marketing boss steps down
He has been with the company for more than 11 years.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Ebiquity warns of 'risk averse' ad market as clients cut budgets
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
S4 Capital reports £23.2m pre-tax loss as big tech continues to cut spend
Results also reveal around 500 job cuts.
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Fear of greenwashing label stops influencers discussing sustainability, Unilever study finds
The FMCG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.
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