Marketing

Articles: 155150 Results
Can deliberately provoking ad complaints work as a marketing strategy?

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

The holding group is nearly 80% towards its net zero target.

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Asos hikes adspend as part of plans to become £7bn business

Asos hikes adspend as part of plans to become £7bn business

Refreshed strategy aims to capture global opportunity.

R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars

R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars

Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.

Getting in tune with generation TikTok

Getting in tune with generation TikTok

TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to

Westfield partners Lady Gaga for virtual album launch performances

Westfield partners Lady Gaga for virtual album launch performances

Fan zones will go live globally in more than 20 Westfield locations.

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.

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