Marketing

Articles: 2259 Results
HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.

Madonna turns 60: Why she's more relevant than ever

Madonna turns 60: Why she's more relevant than ever

AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.

The Ad Club of New York announces 2018 Brave Brand honorees

The Ad Club of New York announces 2018 Brave Brand honorees

Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.

Ikea celebrates 75 years with US game experience

Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

AB InBev gets new marketing and innovation chief

AB InBev gets new marketing and innovation chief

Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX Ventures officer in a restructure

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its

How legacy brands can enter the new world of bundling

How legacy brands can enter the new world of bundling

Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.