Marketing
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Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.
Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’
The holding group is nearly 80% towards its net zero target.
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Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
IPA EffWorks: third of budgets wasted due to poor briefing and bad comms
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Asos hikes adspend as part of plans to become £7bn business
Refreshed strategy aims to capture global opportunity.
R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.
Getting in tune with generation TikTok
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to
Westfield partners Lady Gaga for virtual album launch performances
Fan zones will go live globally in more than 20 Westfield locations.
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‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition
AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay
Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.
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