Marketing
HBO and Bumble create film experience with wine wall and bathtub filled with sweets
HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.
Madonna turns 60: Why she's more relevant than ever
AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.
The Ad Club of New York announces 2018 Brave Brand honorees
Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
Alibaba's CMO on partnerships, World Cup and Olympics sponsorships
Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.
Ikea celebrates 75 years with US game experience
Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.
AB InBev gets new marketing and innovation chief
Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX Ventures officer in a restructure
Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its
How legacy brands can enter the new world of bundling
Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.
Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing
The brand is attempting to change the narrative of how consumers view beauty.
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
The global review kicked off in January for creative and media.
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