Marketing

Articles: 2230 Results
Unilever: 'Gone are the days when a product succeeds because it is superior'

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the

IKEA launches A.R. app for kids in just five weeks

IKEA launches A.R. app for kids in just five weeks

Playtime's not over.

'This is just the start': SoulCycle CEO on launch of media division

'This is just the start': SoulCycle CEO on launch of media division

The brand poached several higher-ups from leading publishers.

Why P&G stood by its controversial ad 'The Talk'

Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans

Scott Hagedorn reveals 3 keys for survival in app-driven world

Scott Hagedorn reveals 3 keys for survival in app-driven world

Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley

Why Bumble wants to match with brands helping to make the Internet kinder

Why Bumble wants to match with brands helping to make the Internet kinder

The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with