Marketing

Articles: 2343 Results
One-word answers with MassMutual's Jennifer Halloran

One-word answers with MassMutual's Jennifer Halloran

See what the marketing leader has to say about agency deal-breakers and buzzwords.

MediaLink CEO Michael Kassan's 2019 industry predictions

MediaLink CEO Michael Kassan's 2019 industry predictions

Find out what the industry exec believes is in store for holding companies, brands and more.

Nissan to create 40-foot snow globe

Nissan to create 40-foot snow globe

Activation promotes new Altima model.

United Nations Summit aims to unite U.S. Hispanic community

United Nations Summit aims to unite U.S. Hispanic community

Major brands, like PepsiCo and Microsoft, as well as big-name agencies, such as McCann and BBDO, will be in attendance.

6 key in-housing lessons brands and agencies have learned

6 key in-housing lessons brands and agencies have learned

Marketers laid bare the highs and lows of taking work in-house at Campaign US' first Breakfast Briefing in Manhattan.

Amazon 'eyes Oxford Circus' for first UK shop without cashiers

Amazon 'eyes Oxford Circus' for first UK shop without cashiers

London would be first Amazon Go location outside the US.

Business-first, value-driven and the right casting: Generating trust and mutual respect

Business-first, value-driven and the right casting: Generating trust and mutual respect

Intel's Teresa Herd and RedPeak's Susan Cantor offer insights on agency and client trust.

Keith Weed retires from Unilever after 35 years

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

Verizon's 'titanic' drive to slash agency partners from 46 to 18

Verizon's 'titanic' drive to slash agency partners from 46 to 18

The brand's in-house agency leader reveals the highs and lows of streamlining its marketing efforts.

Google most used tool for reviews, study finds

Google most used tool for reviews, study finds

Despite popular relief, research found that the majority of reviews are about positive experiences.

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