Marketing
Unilever: 'Gone are the days when a product succeeds because it is superior'
Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the
IKEA launches A.R. app for kids in just five weeks
Playtime's not over.
'This is just the start': SoulCycle CEO on launch of media division
The brand poached several higher-ups from leading publishers.
Why P&G stood by its controversial ad 'The Talk'
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
Scott Hagedorn reveals 3 keys for survival in app-driven world
Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.
Mars CMO Andrew Clarke promoted to lead confectionery division
Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley
Why Bumble wants to match with brands helping to make the Internet kinder
The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that
Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
The answer is to work only with influencers who are genuine and are part of your brand story, said top
Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with
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