Marketing

Articles: 2036 Results
Black Friday CX: Preventing a one-way customer journey

Black Friday CX: Preventing a one-way customer journey

Brands need to lead customers, psychologically, down the purchase funnel before and after Black Friday

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to

What Lego has learnt from building a social network for kids

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons

YouTube under fire again, this time for videos that 'exploit' children

YouTube under fire again, this time for videos that 'exploit' children

An article in a national daily has claimed that Google has made millions of pounds in advertising from videos that

Three things advertisers can learn from Star Wars

Three things advertisers can learn from Star Wars

Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.

KFC's latest wacky product is a $10,000 internet escape pod

KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken", KFC US hopes the internet escape pod

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe/Lynx has decided

Kellogg's to open immersive cereal café in New York

Kellogg's to open immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Kasparov: complacency, not AI, will destroy humanity

Kasparov: complacency, not AI, will destroy humanity

When asked what was, in his opinion, the greatest threat to humanity's future, chess grandmaster Garry Kasparov answered: "complacency".