Marketing
Gen Z Tinder users are all about being real and staying lit
The majority of Tinder users are now between the agencies of 18 and 24.
Amazon and Refinery29 produce IRL gift guide
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
In 2020, content diversification will be brands' top challenge and opportunity
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
Diageo taps Anomaly as lead creative agency for Bulleit
The MDC Partners shop won Diageo's global Johnnie Walker account this spring.
Pink is 'too expected' a brand color for new Lyft Pink membership service
The new logo segues from green to blue to orange to purple.
Can a brand really own a color?
"To me this is an ethical question..."
Disability advocates fight for television airtime
Less than 3 percent of characters across North American TV programming have some form of disability.
P&G's Marc Pritchard promises further belt-tightening in marketing and media
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
Unilever names middle Europe boss Conny Braams as top marketer
Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.
How Amazon associates, like this suburban mom, work their networks for the retail giant
"Black Friday - Cyber Monday is a whole event. It's a lot and it's crazy."
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