Marketing
P&G: strong FMCG competition is bolstering marketing spend
Gillette and Pampers owner reported organic sales were up 5% in quarterly results.
Brexit stockpiling helps boost Coca-Cola revenue
Drinks brand reported organic revenue growth of 14% in EMEA.
Tiffany & Co to open breakfast pop-up
Activation ties in with US Mother's Day.
Harry's emphasizes inclusivity and diversity in new ad
The spot, created in collaboration with Fitzco, features men of all backgrounds, including a trans man.
Hanky Panky leverages its saucy name in new campaign
The underwear brand asks consumers, "What does 'hanky panky' mean to you?"
Monkey 47 gin opens New York pop-up exploring quirky past
Pernod Ricard brand creates destination close to Tribeca Film Festival.
Read Marc Pritchard's landmark speech on creating a 'new media supply chain'
P&G brand chief wants to prioritise transparency and control.
Disaronno to stage 24-hour bar shift
Bars around the world are taking part in initiative.
Amazon will always have 'another curveball' to throw, brands warned
Tech giant has dialled back 'ridiculous' promotion of private-label products.
YSL to open 'gas station' in desert during Coachella
Pop-up will replace fuel pumps with make-up refills.
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