Marketing
Alibaba's CMO on partnerships, World Cup and Olympics sponsorships
Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.
Ikea celebrates 75 years with US game experience
Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.
AB InBev gets new marketing and innovation chief
Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX Ventures officer in a restructure
Nesquik celebrates 70 years with slides, ballpits and a look back at its ads
Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its
How legacy brands can enter the new world of bundling
Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.
Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing
The brand is attempting to change the narrative of how consumers view beauty.
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
The global review kicked off in January for creative and media.
Friends co-creator reveals 'ageist' fears she had for show
Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders
Should brands banish fear and embrace sex as a marketing tool?
It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be
Life for 'The Conners' lives on
But will the audience stay put after the expected ample audience sampling?
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