Marketing
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TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
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Breaking through the silver screen
There is synergy between the Cannes Film Festival and Cannes Lions Festival.
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Brainlabs goes shopping again with acquisition of influencer marketing agency Fanbytes
Latest purchase follows those of User Conversion, Medianet, Consumer Acquisition and Amazon specialist Molzi in 2021.
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Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
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Uefa goes for virtual goal with Women’s Euro 2022 Roblox game
Game's mascots will team up with international players for educational content series.
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M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition
The show explores how women’s sport has been captured over the past 50 years.
YouGov hits brands and agencies with 'world's largest globally consistent' dataset
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
CBD brand finally helps Faithless to sleep
'Insomnia' remixed as a 27-minute track designed to help you get some shut-eye.
Jaguar Land Rover’s The Out launches debut social content campaign by NGN Lab
Work designed to promote both The Out car rental service as well as Jaguar Land Rover’s hybrid/electric vehicle credentials.
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