Marketing

Articles: 2499 Results
New Balance exchanges runners' miles for pizza

New Balance exchanges runners' miles for pizza

The more you run, the more slices you earn.

MullenLowe embarks on disruptive brand campaign for TaxAct as new AOR

MullenLowe embarks on disruptive brand campaign for TaxAct as new AOR

A multimedia drive is scheduled to launch in early 2020, coinciding with tax-preparation season.

Q&A with design agency behind world's most-loved logos including Amazon A-Z smile

Q&A with design agency behind world's most-loved logos including Amazon A-Z smile

Ever notice the secret initials in Little Caesars' toga? How about the many hockey sticks that make up Tim Horton's

How Pearle Vision avoided the 'friend zone'

How Pearle Vision avoided the 'friend zone'

'You don't want to be in the friend zone when you're a brand,' says CMO Doug Zarkin.

Smirnoff rolls out first global campaign in 25 years with 'Infamous since 1864' epic

Smirnoff rolls out first global campaign in 25 years with 'Infamous since 1864' epic

Ad traces Smirnoff's globetrotting journey...

MediaMonks expands with $150m acquisition of US digital agency Firewood

MediaMonks expands with $150m acquisition of US digital agency Firewood

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.

Adland execs say the industry lacks action with diversity

Adland execs say the industry lacks action with diversity

"I've spent a lot of time being the 'one' in the room, and years of being the 'one' makes you

Have a small budget? Find out how Postmates makes up for it

Have a small budget? Find out how Postmates makes up for it

The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.

Buffalo Wild Wings: From mid-life crisis back to 'great American sports bar'

Buffalo Wild Wings: From mid-life crisis back to 'great American sports bar'

"The brand had lost its way and we needed to get back to the roots of what we were about."

How Ally bank created lasting love in a loveless category

How Ally bank created lasting love in a loveless category

"A disruptive brand can't have vanilla marketing."

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