Advertising news and opinion from international thought leaders

April 19, 2022 by Arvind Hickman

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing

February 17, 2022 by Amy Williams

Should the industry be applauding the Adidas campaign featuring 25 pairs of naked breasts?

November 24, 2021 by Tina Thompson

If used correctly the hashtag is a gateway, opening doors to new communities.

July 26, 2021 by Fayola Douglas

The summertime song is said to complement the McSpicy perfectly.

July 15, 2021

Health and fitness app BetterMe has launched an online video and social media challenge to promote body-positivity.

July 07, 2021

Dating app Hinge has launched an international campaign, by Opinionated.

June 28, 2021

Visit Iceland has launched an international TV and social media campaign by M&C Saatchi, SS+K and partner agency Peel Iceland.

June 25, 2021, Publicis for Citibank

Financial services provider Citi has launched a social media campaign by Publicis to promote its partnership with the Paralympic Games.

June 23, 2021

Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight

June 23, 2021, We Are Social France for Warner Bros.

Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes

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