Viral Advertising

Articles: 407 Results
Red Bull Racing's new RB18 F1 car

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing

Adidas bares all and I can’t bear to look

Should the industry be applauding the Adidas campaign featuring 25 pairs of naked breasts?

The humble hashtag: a must-have part of your experiential marketing strategy

If used correctly the hashtag is a gateway, opening doors to new communities.

McDonald’s new burger McSpicy stars in AJ Tracey music video

The summertime song is said to complement the McSpicy perfectly.

BetterMe "VowToMyself" by Drama Queen

Health and fitness app BetterMe has launched an online video and social media challenge to promote body-positivity.

Hinge "Designed to be deleted" by Opinionated

Dating app Hinge has launched an international campaign, by Opinionated.

Visit Iceland "Looks like you need an adventure" by M&C Saatchi

Visit Iceland has launched an international TV and social media campaign by M&C Saatchi, SS+K and partner agency Peel Iceland.

Citi "Stare at greatness" by Publicis

, Publicis for Citibank

Financial services provider Citi has launched a social media campaign by Publicis to promote its partnership with the Paralympic Games.

5Rights "Twisted toys" (in-house)

Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight

Warner Bros "The dancing wall" by We Are Social

, We Are Social France for Warner Bros.

Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes

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