Viral Advertising
McDonald’s new burger McSpicy stars in AJ Tracey music video
The summertime song is said to complement the McSpicy perfectly.
BetterMe "VowToMyself" by Drama Queen
Health and fitness app BetterMe has launched an online video and social media challenge to promote body-positivity.
Hinge "Designed to be deleted" by Opinionated
Dating app Hinge has launched an international campaign, by Opinionated.
Visit Iceland "Looks like you need an adventure" by M&C Saatchi
Visit Iceland has launched an international TV and social media campaign by M&C Saatchi, SS+K and partner agency Peel Iceland.
Citi "Stare at greatness" by Publicis
Financial services provider Citi has launched a social media campaign by Publicis to promote its partnership with the Paralympic Games.
5Rights "Twisted toys" (in-house)
Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight
Warner Bros "The dancing wall" by We Are Social
Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes
Is digital advertising really paying its due?
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
Viral TikTok of student ad production calls creative agency approach into question
Creatives react to the viral video of a student who single handedly pulled off a high quality Sprite ad production
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free