Viral Advertising
Kraft perks up its classic Macaroni & Cheese with pumpkin spice
The Twitter sweepstakes follows a similar event in Canada to promote the ubiquitous fall flavor.
Five ways the pandemic is catalyzing a new creative era
For marketers and creatives navigating the post-COVID-19 world, there is no going back to “normal.”
How remote pitching is showing up the agency showmen
With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known
Lenovo eschews high-voltage celeb endorsements for global Yoga campaign
Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
The cult of the brand
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems
Meet the 40 Over 40 honoree: Steven Moy
Steven Moy is CEO at Barbarian and one of Campaign US' 40 Over 40 honorees. Here, he shares qualities you
WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Stock price underwent a temporary bounce.
Auto industry faces a 21% decline in global ad spend
Zenith’s auto ad spend forecast looks at the impact the coronavirus had on the category.
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GoDaddy sets its sights on reopening in new campaign
The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.
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