Viral Advertising
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
See the 5 most creative Mother's Day ads of 2017
KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.
The YouTube boycott that wasn't
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
Brands going to music festivals need to hit the right notes
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
After seeing the viral ad, people don't have a taste for the otherworldly drink.
This ad for bullet-proof college clothes takes aim at campus carry laws
FCB New York worked with a Texas student organization to raise awareness of a growing concern.
Gotta have it? Why Pepsi's dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
The Recommendation Engine: White64's Mary Kate Gough
Whenever this social media specialist travels, which is a lot, she reads historical fiction on her Kindle or binges "Bates
Doner stages a walkout and audits salaries on Equal Pay Day
Creative agency will begin an "exhaustive" examination of its pay practices.
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