Viral Advertising

Articles: 397 Results
Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Viral TikTok of student ad production calls creative agency approach into question

Viral TikTok of student ad production calls creative agency approach into question

Creatives react to the viral video of a student who single handedly pulled off a high quality Sprite ad production

Brands react to each other’s Super Bowl ads

Brands react to each other’s Super Bowl ads

While some brands bonded over their Super Bowl spots, others poked fun at one another.

M&M’s returns to the Super Bowl with “Come Together” ad

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

How The NFL used TikTok to build authentic fan connections

How The NFL used TikTok to build authentic fan connections

The pro football league is generating fan engagement on TikTok comments.

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

7 buzzworthy brand activations in 2020

7 buzzworthy brand activations in 2020

Brands adapted memorable in-person experiences to virtual ones due to the pandemic this year.

Cheerios remakes iconic 1999 holiday ad in response to viral TikTok video

Cheerios remakes iconic 1999 holiday ad in response to viral TikTok video

The nostalgic commercial brought back the same grandma and baby from the original spot to emphasize connection in a tough

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street sticks to the script after uninvited guest joins Fearless Girl

State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl

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