Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
Creatives react to the viral video of a student who single handedly pulled off a high quality Sprite ad production
While some brands bonded over their Super Bowl spots, others poked fun at one another.
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
The pro football league is generating fan engagement on TikTok comments.
The digital activation is an effort by the brand to reach younger audiences during the big game.
Brands adapted memorable in-person experiences to virtual ones due to the pandemic this year.
The nostalgic commercial brought back the same grandma and baby from the original spot to emphasize connection in a tough
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl