A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.
GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
After seeing the viral ad, people don't have a taste for the otherworldly drink.
FCB New York worked with a Texas student organization to raise awareness of a growing concern.
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
Whenever this social media specialist travels, which is a lot, she reads historical fiction on her Kindle or binges "Bates
Creative agency will begin an "exhaustive" examination of its pay practices.