Video Advertising
‘Vertical video World Cup’ helps football publisher score goals in Qatar
The football publisher of Goal says it has more than doubled revenue from Russia 2018.
Cadbury and Oreo owner splits $1.6bn global media account
WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.
Amazon Books brings reading to life with mixed media global campaign
'That reading feeling awaits' has been created by Droga5 London.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
TikTok disputes report it is 'abandoning' live shopping expansion in Europe
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,
Virgin Voyages appoints global media agency
The Omnicom agency has been booked for global brief to attract younger travellers.
What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's
Ad of the Week: Fondation Abbé Pierre’s ‘The Good Life’
The spot, created by Fred & Farid Paris, promotes a sense of hope despite inconveniences.
Dept acquires digital shop Feed to tap into personalised creative content boom
Second UK acquisition this year for Dutch digital 'challenger' agency.
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