Video Advertising

Why we should hang on to remote production

If we’re smart, we’ll keep the tools and processes that make production more efficient.

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”

The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz

Cointreau’s first Super Bowl ad shows support for local restaurants

The liqueur brand is launching the ad with the Independent Restaurant Coalition.

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

3 lessons from the best YouTube campaigns of 2020 to inform your video strategy

YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Video entertainment brands' adspend growth to stall after 2020 pandemic surge

Online video platforms will have less capacity to raise budgets after spending heavily in 2020, Zenith forecasts.

Stars come out to urge people to keep wearing masks

New campaign from the Ad Council and CDC targets Blacks and Latinos, who suffer higher rates of infection than white