Video Advertising
YouTube launches audio ads
Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Video entertainment brands' adspend growth to stall after 2020 pandemic surge
Online video platforms will have less capacity to raise budgets after spending heavily in 2020, Zenith forecasts.
Stars come out to urge people to keep wearing masks
New campaign from the Ad Council and CDC targets Blacks and Latinos, who suffer higher rates of infection than white
Samsung and L'Oreal ads found on climate change denial YouTube videos
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
Microsoft expands ad sales relationship with Verizon
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
Ted Danson channels Sam Malone in Smirnoff ad
The "Cheers" actor saddles up to a bar and tries to convince patrons that he's just a regular guy who
GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams
The toy brand returns to video advertising with its first spot since 2015, appealing to parents in search of positive
Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."
Medium creates first 'Noteworthy' original video series
The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.
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