TV Advertising

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How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

The in-house "One For All" campaign is meant to help the brand stay on top after a decade of success.

TV comes out about its closeted portrayals of LGBTQ people

TV comes out about its closeted portrayals of LGBTQ people

At the Television Critics Association Press Tour, GLAAD brought together a panel of experts to discuss diversity on the small

Are cable networks being shortsighted with summer's breakout hits?

Are cable networks being shortsighted with summer's breakout hits?

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

Who's to blame for summer's dismal TV ratings?

Who's to blame for summer's dismal TV ratings?

Low quality, millennials, the decline of Peak TV and even the weather may be culpable for audiences tuning out.

Kia hamsters give birth to a new spot

Kia hamsters give birth to a new spot

, David & Goliath for KIA

David&Goliath brings a new meaning to "baby on board" in its latest ad featuring the new Soul Turbo

"Younger" returns, but TV Land is still old

"Younger" returns, but TV Land is still old

Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts

23andMe partners with 'Despicable Me 3' for first movie partnership

23andMe partners with 'Despicable Me 3' for first movie partnership

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.