TV Advertising

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Disney beefs up ad sales technology

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across

Pepsi Zero Sugar wants men to stop compromising

Pepsi Zero Sugar wants men to stop compromising

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.

How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

Lessons from Cheetos and other brands on going beyond the paid spot.

Ad of the week: Noosa Yoghurt’s ‘For the Love of Noosa’

Ad of the week: Noosa Yoghurt’s ‘For the Love of Noosa’

Noosa Yoghurt and Unnecessary Inventions’ host Matty Benedetto showed some unnecessary yet hilarious ways to eat yogurt.

Without buying an ad, Pepsi drove the largest Super Bowl LV brand conversation

Without buying an ad, Pepsi drove the largest Super Bowl LV brand conversation

And five other brands that gave a championship performance, according to Twitter itself.

How PepsiCo used goPuff to deliver Super Bowl snacks in real time

How PepsiCo used goPuff to deliver Super Bowl snacks in real time

The partnership tapped into immediate response marketing with instant delivery.

The most talked about Super Bowl ads of 2021

The most talked about Super Bowl ads of 2021

Campaign US rounded up the ads that generated the most buzz on social media.

Brands react to each other’s Super Bowl ads

Brands react to each other’s Super Bowl ads

While some brands bonded over their Super Bowl spots, others poked fun at one another.

Magnite adds CTV muscle with SpotX acquisition

Magnite adds CTV muscle with SpotX acquisition

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic

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