TV Advertising

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CTV fraud skyrockets worldwide

CTV fraud skyrockets worldwide

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Inside Icebucket: the 'largest' connected TV ad fraud scheme to date

Inside Icebucket: the 'largest' connected TV ad fraud scheme to date

Active ad fraud scheme is biggest witnessed in connected TV to date and could involve some dodgy publishers.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Amazon and Google use Super Bowl to do battle over voice assistants

Amazon and Google use Super Bowl to do battle over voice assistants

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

Audi Super Bowl spot drives sustainability message

Audi Super Bowl spot drives sustainability message

The ad, starring Maisie Williams, is set to Let It Go from Frozen.

It's Boston for the win in Hyundai Super Bowl spot

It's Boston for the win in Hyundai Super Bowl spot

Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and

UM hopes to become 'more than just a media agency' through Acxiom

UM hopes to become 'more than just a media agency' through Acxiom

Interpublic media agency says it is planning to hire more "data strategists with an audience mindset" as clients look to

Amazon shoppers see visions in debut Droga5 London work in US

Amazon shoppers see visions in debut Droga5 London work in US

Work highlights Prime as place for fashion and furniture...

How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

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