Advertising news and opinion from international thought leaders

August 20, 2020 by Jessica Goodfellow

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify

April 29, 2020 by Omar Oakes

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

April 16, 2020 by Jessica Goodfellow

Active ad fraud scheme is biggest witnessed in connected TV to date and could involve some dodgy publishers.

February 25, 2020 by Omar Oakes

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

February 03, 2020 by Omar Oakes

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

January 29, 2020 by Emmet McGonagle

The ad, starring Maisie Williams, is set to Let It Go from Frozen.

January 13, 2020 by Elaine Underwood

Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and

December 12, 2019 by Omar Oakes

Interpublic media agency says it is planning to hire more "data strategists with an audience mindset" as clients look to

May 01, 2019 by Omar Oakes

Work highlights Prime as place for fashion and furniture...

April 13, 2018 by Simon Gwynn

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

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