Advertising news and opinion from international thought leaders

February 25, 2020 by Omar Oakes

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

February 03, 2020 by Omar Oakes

They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of

January 29, 2020 by Emmet McGonagle

The ad, starring Maisie Williams, is set to Let It Go from Frozen.

January 13, 2020 by Elaine Underwood

Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and

May 01, 2019 by Omar Oakes

Work highlights Prime as place for fashion and furniture...

April 13, 2018 by Simon Gwynn

It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to

February 12, 2018 by Oliver McAteer

The in-house "One For All" campaign is meant to help the brand stay on top after a decade of success.

August 09, 2017 by Marc Berman

At the Television Critics Association Press Tour, GLAAD brought together a panel of experts to discuss diversity on the small

July 26, 2017 by Marc Berman

"Carpe diem" might be sage advice for living one's life, but TV executives might be wise to wait and stretch

July 12, 2017 by Kathryn Luttner

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

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