Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Active ad fraud scheme is biggest witnessed in connected TV to date and could involve some dodgy publishers.
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of
The ad, starring Maisie Williams, is set to Let It Go from Frozen.
Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and
Interpublic media agency says it is planning to hire more "data strategists with an audience mindset" as clients look to
Work highlights Prime as place for fashion and furniture...
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to