Advertising news and opinion from international thought leaders

March 02, 2021 by Mariah Cooper

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across

March 01, 2021 by Mariah Cooper

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

February 18, 2021 by Mariah Cooper

Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.

February 17, 2021 by Natasha Bach

Lessons from Cheetos and other brands on going beyond the paid spot.

February 11, 2021 by Mariah Cooper

Noosa Yoghurt and Unnecessary Inventions’ host Matty Benedetto showed some unnecessary yet hilarious ways to eat yogurt.

February 09, 2021 by Diana Bradley

And five other brands that gave a championship performance, according to Twitter itself.

February 08, 2021 by Sabrina Sanchez

The partnership tapped into immediate response marketing with instant delivery.

February 08, 2021 by Mariah Cooper

Campaign US rounded up the ads that generated the most buzz on social media.

February 08, 2021 by Sabrina Sanchez

While some brands bonded over their Super Bowl spots, others poked fun at one another.

February 08, 2021 by Jessica Goodfellow

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic

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