Strategy

Articles: 17 Results
An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

A Financial Times billboard with an image of a bushfire and the words "To This New World" and "A return to life as it was would be devastating for our climate"

The Financial Times expands media remit with Essence

Publisher has worked with agency since 2013.

A monkey puppet holding up a cup PG Tips tea

Ekaterra chooses PHD as its cup of tea

The Omnicom Media Group agency won a global media review called due to a change in ownership.

Three models wear Burberry clothes in a gravity-defying pose in its Open Spaces TV ad

Burberry restarts global media review after two-year pause during the pandemic

Four agency groups are in the running, including the incumbent Dentsu.

Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

Nick Lawson

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin handed key roles.

Group M global CEO Christian Juhl

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’

Group M CEO talks to Campaign about merger and restructure.

The new logo of EssenceMediacom

WPP to merge MediaCom and Essence in radical Group M restructure

Mindshare, Xaxis and Finecast are also part of overhaul.

Red Bull Racing's new RB18 F1 car

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing

Virgin Voyages first ship, Scarlet Lady

Virgin Voyages appoints global media agency

The Omnicom agency has been booked for global brief to attract younger travellers.

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