Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following
Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the
The new threshold provides enough information to assess the validity of a channel, the company says.
Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in
Perennial Big Game advertiser brings the Web to life in spot from Bullish.
Alibaba will become the games' official e-commerce and cloud services sponsor.
Need a pick-me-up to keep the snow flurries at bay? Try a coffee from new partner Jack's Stir Brew.