Sponsorship Advertising

Articles: 13 Results
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Protein World's Khloe Kardashian ad escapes ban

Protein World's Khloe Kardashian ad escapes ban

Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it

Brands going to music festivals need to hit the right notes

Brands going to music festivals need to hit the right notes

The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the

YouTube to block ads on channels with under 10k views

YouTube to block ads on channels with under 10k views

The new threshold provides enough information to assess the validity of a channel, the company says.

Pepsi Max launches 2nd year of Champions League sponsorship

Pepsi Max launches 2nd year of Champions League sponsorship

Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in

GoDaddy's Super Bowl spot crams all the memes into 30 seconds

GoDaddy's Super Bowl spot crams all the memes into 30 seconds

Perennial Big Game advertiser brings the Web to life in spot from Bullish.

Alibaba to sponsor Olympics until 2028

Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

R/GA's amateur meteorologist, 'Weather Edwards,' lands his first brand sponsorship

R/GA's amateur meteorologist, 'Weather Edwards,' lands his first brand sponsorship

Need a pick-me-up to keep the snow flurries at bay? Try a coffee from new partner Jack's Stir Brew.

Gatorade honors Serena Williams with first-ever Snapchat ad video game

Gatorade honors Serena Williams with first-ever Snapchat ad video game

As Williams goes for her 23rd Grand Slam title at the US Open, the sports drink and TBWA\Chiat\Day revisit her

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