Sponsorship Advertising

Articles: 34 Results
Outvertising statement

Outvertising calls for better brand allyship amid World Cup LGBTQ+ row

The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.

A Dutch fans eyes a pint of Budweiser's no-alcohol beer during the Netherlands game against Senegal (Getty Images)

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown

A headshot of NBCUniversal's president and MD of global advertising and partnerships, KC Sullivan

NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and

Red Bull Racing's new RB18 F1 car

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing

Credit: Google

YouTube promotes Tara Walpert Levy to VP of Americas

The move comes as YouTube’s head of content partnerships Malik Ducard exits for Pinterest.

Brands: rethink live events

With the Delta variant surging, brands should think twice before sponsoring large live events.

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following

Protein World's Khloe Kardashian ad escapes ban

Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it

Brands going to music festivals need to hit the right notes

The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free