Advertising news and opinion from international thought leaders

May 17, 2017 by Kathryn Luttner

The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.

August 24, 2016

From TV to digital audio and native, programmatic buying is shaking up advertising in a big way

August 15, 2016 by Antje Derks

Digital audio advertising is set to be the next big growth area for programmatic buying - find out why

January 25, 2016

, Ogilvy & Mather for Ad Council

You don't have time to get tested, so let's just do this now

January 04, 2016 by I-Hsien Sherwood

Open coffers signal Trump is no longer content to coast on earned media

January 04, 2016

, Wieden & Kennedy Portland for Intuit

Wieden + Kennedy ads bring client back to big game for 3rd consecutive year

October 13, 2015 by Adrian Peter Tse

The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving

September 30, 2015 by Marc Berman

With the glut of new fall shows upon us, here are some ways to make the season better for all

September 30, 2015 by Sarah Shearman

Ira Glass and other Advertising Week speakers address the marketing potential of an audio renaissance

September 01, 2015 by Al Urbanski

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value

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