Programmatic Advertising

Articles: 41 Results
What's the next course for marketers now cookies are off the menu?

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

The reality of OOH is that it can’t be dumbed down to just an impression buy

The reality of OOH is that it can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction

The biggest challenge facing programmatic OOH may be its name

The biggest challenge facing programmatic OOH may be its name

Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high?

TikTok partners Shopify for social commerce

TikTok partners Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

EBay looks beyond cookies with new programmatic targeting system

EBay looks beyond cookies with new programmatic targeting system

Advanced Audience Technology is based on user IDs…

A closer look at Omnicom and Spotify's $20m podcast advertising deal

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

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