Advertising news and opinion from international thought leaders

October 28, 2020 by Jessica Goodfellow

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for

October 19, 2020 by Omar Oakes

Belgium's APD-GBA's findings will be seen as significant.

September 29, 2020 by Omar Oakes

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

July 28, 2020 by Simon Gwynn

Advanced Audience Technology is based on user IDs…

July 17, 2020 by Omar Oakes

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

April 30, 2020 by Omar Oakes

Q1 ad revenue growth was just 0.4%.

February 25, 2020 by Omar Oakes

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

January 14, 2020 by Omar Oakes

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

June 28, 2017 by Matthew Chapman

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity

June 01, 2017 by Emily Tan

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

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