Programmatic Advertising

Articles: 38 Results
The reality of OOH is that it can’t be dumbed down to just an impression buy

The reality of OOH is that it can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction

The biggest challenge facing programmatic OOH may be its name

The biggest challenge facing programmatic OOH may be its name

Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high?

TikTok partners Shopify for social commerce

TikTok partners Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

EBay looks beyond cookies with new programmatic targeting system

EBay looks beyond cookies with new programmatic targeting system

Advanced Audience Technology is based on user IDs…

A closer look at Omnicom and Spotify's $20m podcast advertising deal

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Twitter ad revenue shrank 27% from mid-March despite strong user growth

Twitter ad revenue shrank 27% from mid-March despite strong user growth

Q1 ad revenue growth was just 0.4%.

Beachfront, Beeswax and LiveRamp join forces on connected TV

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

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