Programmatic Advertising

Articles: 42 Results
An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to


What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

Advertisers are unwittingly funding misinformation websites

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

The reality of OOH is that it can’t be dumbed down to just an impression buy

Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction

The biggest challenge facing programmatic OOH may be its name

Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high?

TikTok partners Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

EBay looks beyond cookies with new programmatic targeting system

Advanced Audience Technology is based on user IDs…


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