Digital out-of-home advertisers must concentrate on outcomes and building from the ground up, rather than retro-fitting the real-time bidding auction
Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high?
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for
Belgium's APD-GBA's findings will be seen as significant.
Former Oath and Weve executive is tasked with growing business as it tries to expand globally.
Advanced Audience Technology is based on user IDs…
Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
Q1 ad revenue growth was just 0.4%.
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.