Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic
Ads will soon be pulled from specific pages that run afoul of the rules.
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Boycott all you want. The duopoly is doing just fine.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This