Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for
Belgium's APD-GBA's findings will be seen as significant.
Former Oath and Weve executive is tasked with growing business as it tries to expand globally.
Advanced Audience Technology is based on user IDs…
Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
Q1 ad revenue growth was just 0.4%.
Three ad tech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.