Programmatic Advertising
Bridging the gap between creative and programmatic
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity
AOL brings header bidding to mobile with Smart Yield
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
US ad tech 'bros' are mocked mercilessly in this British parody film
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
E3 is Christmas for YouTube advertisers
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
Havas launches 'fully transparent' programmatic platform
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic
Google's AdSense to crack down more precisely on publisher violations
Ads will soon be pulled from specific pages that run afoul of the rules.
P&G's media overhaul could be the catalyst to change ad industry
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
Brand-safety concerns fail to harm tech giants' results
Boycott all you want. The duopoly is doing just fine.
Advertisers stay faithful to online ads, despite mounting concerns
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
Digital ad industry can't grow without proper measurement
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from
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