Outdoor Advertising
Verizon Media and VIOOH sign seven-market outdoor deal
Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.
Diesel secretly launches new logo for 'fake' store ahead of New York Fashion Week
The clothing brand sold thousands of limited edition items at unreal prices to unsuspecting shoppers who thought they were knock-offs.
To celebrate its 10th anniversary, Chobani wants to give every American free yogurt
The in-house "One For All" campaign is meant to help the brand stay on top after a decade of success.
Why advertising's to blame for the bulk of PETA's protests this summer
The activist group is shifting its media strategy to include more demonstrations after Lamar Advertising Company issued a boycott on
23andMe partners with 'Despicable Me 3' for first movie partnership
The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
Is Pepsi Fire the next Crystal Pepsi?
The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.
Protein World's Khloe Kardashian ad escapes ban
Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it
Brands going to music festivals need to hit the right notes
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
Why PETA is promoting Taco Bell in its latest advertising
For the first time, the animal rights group makes the "extremely odd move" to back the fast food chain.
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