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Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

Independent to invest in ecommerce, TV and audience targeting

Independent to invest in ecommerce, TV and audience targeting

The newsbrand has rolled out a slate of advertising opportunities as it celebrates its 35th anniversary.

What's the next course for marketers now cookies are off the menu?

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

Should the latest Facebook revelations alarm advertisers?

Should the latest Facebook revelations alarm advertisers?

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Social media company argues it has not reduced competition by merging with Giphy.

Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Bloomberg on track to break its advertising record

Bloomberg on track to break its advertising record

European ad revenue was up 62% in H1 2021.

Jellyfish snares Dentsu Merkle pair for global leadership roles

Jellyfish snares Dentsu Merkle pair for global leadership roles

The pair follow Adam&Eve/DDB’s Tom Roach in joining the agency.

Lululemon launches 'largest ever' global brand campaign

Lululemon launches 'largest ever' global brand campaign

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets and younger Gen Z audience.

Google's cookie stay of execution changes nothing

Google's cookie stay of execution changes nothing

The delay wasn’t a surprise, so can we get on with industry evolution now?

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