Online Display Advertising
Is digital advertising really paying its due?
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes.
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
GroupM, Magna and Zenith: Global ad spend downturn was better than feared
Robust digital spending, fueled by small businesses that shifted online, propelled growth
Agency leaders endorse choose-your-ad platform Into-It
Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.
Influential Euro regulator finds online advertising in GDPR breach
Belgium's APD-GBA's findings will be seen as significant.
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Snapchat finds niche as direct-response ad platform
However, company still experienced significant decline in March as online ad sector reels from crisis.
Should Google delay plans to kill off third-party cookies?
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because
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