Online Display Advertising
Does enough creative thought go into online advertising?
After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the
Is digital advertising really paying its due?
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes.
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
GroupM, Magna and Zenith: Global ad spend downturn was better than feared
Robust digital spending, fueled by small businesses that shifted online, propelled growth
Agency leaders endorse choose-your-ad platform Into-It
Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.
Influential Euro regulator finds online advertising in GDPR breach
Belgium's APD-GBA's findings will be seen as significant.
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Snapchat finds niche as direct-response ad platform
However, company still experienced significant decline in March as online ad sector reels from crisis.
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