Advertising news and opinion from international thought leaders

July 26, 2021

, Virtue Worldwide for Pernod Ricard

Pernod Ricard has launched a global digital and social media campaign for Malibu.

July 16, 2021

Reebok has launched a global digital and print campaign to promote its Nano X1 Adventure shoe.

June 30, 2021 by Oliver Vaughan

The delay wasn’t a surprise, so can we get on with industry evolution now?

June 23, 2021

Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight

March 31, 2021 by Simon Gwynn

After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the

February 24, 2021 by Alison Weissbrot

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

February 16, 2021 by Omar Oakes

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

February 01, 2021 by Sabrina Sanchez

Second-screen activations include influencer partnerships and social media sweepstakes.

January 14, 2021 by Sabrina Sanchez

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

December 07, 2020 by Alison Weissbrot

Robust digital spending, fueled by small businesses that shifted online, propelled growth

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