Online Display Advertising

Articles: 800 Results
Does enough creative thought go into online advertising?

Does enough creative thought go into online advertising?

After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Updated: How brands are catching the attention of Gen Z during the Super Bowl

Updated: How brands are catching the attention of Gen Z during the Super Bowl

Second-screen activations include influencer partnerships and social media sweepstakes.

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

GroupM, Magna and Zenith: Global ad spend downturn was better than feared

GroupM, Magna and Zenith: Global ad spend downturn was better than feared

Robust digital spending, fueled by small businesses that shifted online, propelled growth

Agency leaders endorse choose-your-ad platform Into-It

Agency leaders endorse choose-your-ad platform Into-It

Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Snapchat finds niche as direct-response ad platform

Snapchat finds niche as direct-response ad platform

However, company still experienced significant decline in March as online ad sector reels from crisis.

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