Online Display Advertising
Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites
The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
Dept acquires digital shop Feed to tap into personalised creative content boom
Second UK acquisition this year for Dutch digital 'challenger' agency.
Dolce & Gabbana appoints Havas to global media account
The account covers more than 20 markets, including the UK and US.
Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
Independent to invest in ecommerce, TV and audience targeting
The newsbrand has rolled out a slate of advertising opportunities as it celebrates its 35th anniversary.
What's the next course for marketers now cookies are off the menu?
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the
Should the latest Facebook revelations alarm advertisers?
Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should
Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry
Social media company argues it has not reduced competition by merging with Giphy.
Advertisers spend $2.6bn on misinformation websites, study finds
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
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