Online Display Advertising

Articles: 804 Results
Malibu "Let the funshine" by Virtue Worldwide

Malibu "Let the funshine" by Virtue Worldwide

, Virtue Worldwide for Pernod Ricard

Pernod Ricard has launched a global digital and social media campaign for Malibu.

Reebok "Nano adventure" by TCO London

Reebok "Nano adventure" by TCO London

Reebok has launched a global digital and print campaign to promote its Nano X1 Adventure shoe.

Google's cookie stay of execution changes nothing

Google's cookie stay of execution changes nothing

The delay wasn’t a surprise, so can we get on with industry evolution now?

5Rights "Twisted toys" (in-house)

5Rights "Twisted toys" (in-house)

Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight

Does enough creative thought go into online advertising?

Does enough creative thought go into online advertising?

After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Updated: How brands are catching the attention of Gen Z during the Super Bowl

Updated: How brands are catching the attention of Gen Z during the Super Bowl

Second-screen activations include influencer partnerships and social media sweepstakes.

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

GroupM, Magna and Zenith: Global ad spend downturn was better than feared

GroupM, Magna and Zenith: Global ad spend downturn was better than feared

Robust digital spending, fueled by small businesses that shifted online, propelled growth

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