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Articles: 815 Results
A graphic of an eye staring at a red box on a blue background

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

Publicis Media has launched a new service to help brands reach diverse audiences (Getty Images)

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Image with plain black on left and letters Dept in white. On the right, three people working on computers around a table with words x Feed overlaid

Dept acquires digital shop Feed to tap into personalised creative content boom

Second UK acquisition this year for Dutch digital 'challenger' agency.

 David Gandi and Bianca Balti in Dolce & Gabbana's Light Blue fragrance print ad

Dolce & Gabbana appoints Havas to global media account

The account covers more than 20 markets, including the UK and US.

Nicola Mendelsohn: spoke at IAB UK Digital Upfronts

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

The Independent: strong results for FY2020

Independent to invest in ecommerce, TV and audience targeting

The newsbrand has rolled out a slate of advertising opportunities as it celebrates its 35th anniversary.

Cookies

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the

Clockwise from top left: Harris, Ogúndèkó, Willan, Smith, Martell and Pierre

Should the latest Facebook revelations alarm advertisers?

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should

Facebook says the CMA's inquiry contains errors

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Social media company argues it has not reduced competition by merging with Giphy.

Advertisers are unwittingly funding misinformation websites

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

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