Online Display Advertising

Articles: 819 Results
A photo of a laptop and image of ads (Getty Images)

‘Unknown delta’ discovered as programmatic supply chain transparency improves

The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a

Still from Amazon Books ad

Amazon Books brings reading to life with mixed media global campaign

'That reading feeling awaits' has been created by Droga5 London.

An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A graphic of an eye staring at a red box on a blue background

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

A group of six young people look using digital media devices.

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Image with plain black on left and letters Dept in white. On the right, three people working on computers around a table with words x Feed overlaid

Dept acquires digital shop Feed to tap into personalised creative content boom

Second UK acquisition this year for Dutch digital 'challenger' agency.

 David Gandi and Bianca Balti in Dolce & Gabbana's Light Blue fragrance print ad

Dolce & Gabbana appoints Havas to global media account

The account covers more than 20 markets, including the UK and US.

Nicola Mendelsohn: spoke at IAB UK Digital Upfronts

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

The Independent: strong results for FY2020

Independent to invest in ecommerce, TV and audience targeting

The newsbrand has rolled out a slate of advertising opportunities as it celebrates its 35th anniversary.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free