Online Display Advertising
Should Google delay plans to kill off third-party cookies?
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because
Grindr and OkCupid among dating apps handing data to 'out of control' adtech
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
Microsoft expands ad sales relationship with Verizon
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners
Lens Creative Partners Program features more than 30 creators.
Google updates AdWords for mobile advertisers
In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website
Google's AdSense to crack down more precisely on publisher violations
Ads will soon be pulled from specific pages that run afoul of the rules.
Advertisers stay faithful to online ads, despite mounting concerns
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
Brands going to music festivals need to hit the right notes
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
Gotta have it? Why Pepsi's dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
3 reasons the death of data privacy rules is bad for advertisers
The vote to overturn FCC regulations may not be as good for marketers as you think.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free