Online Display Advertising
Google updates AdWords for mobile advertisers
In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website
Google's AdSense to crack down more precisely on publisher violations
Ads will soon be pulled from specific pages that run afoul of the rules.
Advertisers stay faithful to online ads, despite mounting concerns
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
Brands going to music festivals need to hit the right notes
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
Gotta have it? Why Pepsi's dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
3 reasons the death of data privacy rules is bad for advertisers
The vote to overturn FCC regulations may not be as good for marketers as you think.
Jaguar Land Rover calls global media review and resumes online advertising
Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising,
5 things marketers need to know about the new FCC rules
More privacy for consumers, less data for you and another advantage for Facebook and Twitter.
Luxury brands can find a new path with programmatic
In the past, digital formats made it difficult for high-end brands to recreate the quality of their print and TV
Is Google's plan to demote sites with pop-up ads an abuse of power?
Marketers react to the search giant's plan to crack down on "intrusive interstitials"
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