Online Display Advertising
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
Lens Creative Partners Program features more than 30 creators.
In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website
Ads will soon be pulled from specific pages that run afoul of the rules.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing
The vote to overturn FCC regulations may not be as good for marketers as you think.