Online Display Advertising

Articles: 532 Results
Should Google delay plans to kill off third-party cookies?

Should Google delay plans to kill off third-party cookies?

Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

Lens Creative Partners Program features more than 30 creators.

Google updates AdWords for mobile advertisers

Google updates AdWords for mobile advertisers

In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website

Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Brands going to music festivals need to hit the right notes

Brands going to music festivals need to hit the right notes

The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a

Gotta have it? Why Pepsi's dud could slow the in-house stampede

Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing

3 reasons the death of data privacy rules is bad for advertisers

3 reasons the death of data privacy rules is bad for advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

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