Online Display Advertising
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a
Amazon Books brings reading to life with mixed media global campaign
'That reading feeling awaits' has been created by Droga5 London.
Shorter ads deliver better attention on social media
Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites
The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
Dept acquires digital shop Feed to tap into personalised creative content boom
Second UK acquisition this year for Dutch digital 'challenger' agency.
Dolce & Gabbana appoints Havas to global media account
The account covers more than 20 markets, including the UK and US.
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Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
Independent to invest in ecommerce, TV and audience targeting
The newsbrand has rolled out a slate of advertising opportunities as it celebrates its 35th anniversary.
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