Online Display Advertising
After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Second-screen activations include influencer partnerships and social media sweepstakes.
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Robust digital spending, fueled by small businesses that shifted online, propelled growth
Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.
Belgium's APD-GBA's findings will be seen as significant.
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
However, company still experienced significant decline in March as online ad sector reels from crisis.