It is latest work for brand by Adam & Eve/DDB
Work is collaboration between BETC Paris and The Lego Agency.
Focus on user authenticity will be seen as challenge to rivals.
Spend less time on tech, brand suggests...
It is Lucky Generals' second for the brand...
Campaign also stars British comedian Lolly Adefope...
Feature unites Elvis fans in Dougal Wilson film
Charity calls on Google to live up to its motto: 'Do the right thing.'
"We don't have shareholders to please or quarterly profit targets to hit, so we're not tempted to turn personal data
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to