New campaign
Lululemon launches 'largest ever' global brand campaign
Designed by Droga5, the campaign aims to target its growing men’s user base, international markets and younger Gen Z audience.
OshKosh B’gosh evokes childhood dreams in back to school campaign
The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.
Formula E celebrates its vision of the future in campaign by Uncommon
Spot inspired by Formula E races on city streets.
Bodyform follows up #WombStories and #BloodNormal
The campaign follows #WombStories and supports earlier diagnosis of endometriosis.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes.
Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”
The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz
Cointreau’s first Super Bowl ad shows support for local restaurants
The liqueur brand is launching the ad with the Independent Restaurant Coalition.
How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation
Brands are directly in the crosshairs of anti-vaccine bad actors this time.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free