Media buying
Advertisers hit pause ahead of Twitter staff cuts
Blue chip companies are nervous about Elon Musk’s ownership; Twitter staff have been warned about severe global cuts.
Cadbury and Oreo owner splits $1.6bn global media account
WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.
IPG's global media agency boss to take the helm of McCann Worldgroup
Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
The Financial Times expands media remit with Essence
Publisher has worked with agency since 2013.
Ekaterra chooses PHD as its cup of tea
The Omnicom Media Group agency won a global media review called due to a change in ownership.
Burberry restarts global media review after two-year pause during the pandemic
Four agency groups are in the running, including the incumbent Dentsu.
Amazon's Audible consolidates £378m global media account
Global review consolidated media in 10 markets to single agency.
EssenceMediacom CEO Nick Lawson unveils new global leadership team
Josh Krichefski and Tim Irwin handed key roles.
Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’
Group M CEO talks to Campaign about merger and restructure.
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