Media buying

Articles: 712 Results
Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency

Agency models holding back digital transformation for brands, CMO survey warns

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after

Uptick in marketer confidence as fewer brands postpone spend

Uptick in marketer confidence as fewer brands postpone spend

Less than half of multinationals now deferring campaigns, compared with more than 90% in June.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that

Jacobs Douwe Egberts reviews global media account

Jacobs Douwe Egberts reviews global media account

Review puts Havas Media and Carat on alert.

Four agency groups line up for Sanofi global media pitch

Four agency groups line up for Sanofi global media pitch

Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an

A closer look at Omnicom and Spotify's $20m podcast advertising deal

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Twitter ad revenue shrank 27% from mid-March despite strong user growth

Twitter ad revenue shrank 27% from mid-March despite strong user growth

Q1 ad revenue growth was just 0.4%.

Supertanker Google will charge ahead despite the coronavirus setback

Supertanker Google will charge ahead despite the coronavirus setback

Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and

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