Media buying
Campaign Publishing Awards 2021 deadline looms
Winners will be announced at a virtual ceremony on 11 and 12 May.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise
Dentsu axes Vizeum brand
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency
Agency models holding back digital transformation for brands, CMO survey warns
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after
Uptick in marketer confidence as fewer brands postpone spend
Less than half of multinationals now deferring campaigns, compared with more than 90% in June.
How marketers can get a grip on media-buying inflation
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that
Jacobs Douwe Egberts reviews global media account
Review puts Havas Media and Carat on alert.
Four agency groups line up for Sanofi global media pitch
Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an
A closer look at Omnicom and Spotify's $20m podcast advertising deal
Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
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