Media buying

Articles: 716 Results
Chanel invites agencies to pitch in global media beauty parade

Chanel invites agencies to pitch in global media beauty parade

WPP created a specialist shop for the client in 2013.

Campaign Publishing Awards 2021 deadline looms

Campaign Publishing Awards 2021 deadline looms

Winners will be announced at a virtual ceremony on 11 and 12 May.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Wavemaker lifts veil on AI media planner Maximize

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise

Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency

Agency models holding back digital transformation for brands, CMO survey warns

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after

Uptick in marketer confidence as fewer brands postpone spend

Uptick in marketer confidence as fewer brands postpone spend

Less than half of multinationals now deferring campaigns, compared with more than 90% in June.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that

Jacobs Douwe Egberts reviews global media account

Jacobs Douwe Egberts reviews global media account

Review puts Havas Media and Carat on alert.

Four agency groups line up for Sanofi global media pitch

Four agency groups line up for Sanofi global media pitch

Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free