Advertising news and opinion from international thought leaders

June 19, 2018 by Alex Brownsell

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and

January 23, 2018 by Gideon Spanier

HSBC is to review its estimated $400m (£286m) global media planning and buying account.

December 05, 2017 by Gideon Spanier

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But

November 27, 2017 by Omar Oakes

Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.

October 27, 2017 by Omar Oakes

McDonald's has begun reviewing its global media account, putting 14-year incumbent OMD on alert.

July 24, 2017 by Emily Tan

French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.

June 02, 2017 by Ilyse Liffreing

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

June 01, 2017 by Emily Tan

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

May 23, 2017 by Perry Simpson

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

May 23, 2017 by Gideon Spanier

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic

Campaign