Media buying
General Mills names global media agency
The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.
Wavemaker appoints Jon Gittings to new post of international head of strategy
Gittings started his career in the UK before moving to the US in 2015
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
Publicis Media and Wavemaker split Adobe global media
Wavemaker takes Americas and global work while Publicis Media wins EMEA and Japan.
EssenceMediacom names new global chief operating officer
Frances Ralston-Good succeeds Josh Krichefski, who recently took a Group M role.
Philips switches $165m global media account
Carat has been incumbent in Europe for nearly three decades.
UM names new global chief executive
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.
Jaguar Land Rover appoints global media agency
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.
Recession-safe planning will be the downfall of media progress
Advertisers must avoid the temptation of monthly re-plans and short-termism if they want to come out of the recession stronger.
Agencies should place greater stock on retaining clients
Retaining a client can be more difficult and rewarding than winning a new account, especially during challenging times. At Wavemaker,
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