The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.
McDonald's has begun reviewing its global media account, putting 14-year incumbent OMD on alert.
French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is
The latest work, news, advice, comment and analysis, sent to you every dayregister free