Media buying
EssenceMediacom CEO Nick Lawson unveils new global leadership team
Josh Krichefski and Tim Irwin handed key roles.
Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’
Group M CEO talks to Campaign about merger and restructure.
WPP to merge MediaCom and Essence in radical Group M restructure
Mindshare, Xaxis and Finecast are also part of overhaul.
Mindshare names global chief client officer
Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.
Lenovo splits global media duties following review
Stagwell's Assembly has won the business in EMEA and the Americas, while Dentsu and Performics are the other regional winners.
‘Less Byron Sharp, more buying sharper’: how to stick to tough net zero resolutions
As we all strive for net-neutrality in media planning, can carbon-efficient media environments and ROI go hand-in-hand? Perhaps it’s time
Drinks titan AB InBev serves up global media account
Publicis picked up a majority of the global business with WPP missing out.
M/SIX rebrands as MSix & Partners
The new branding and market proposition better reflects its joint venture with The & Partnership.
Virgin Voyages appoints global media agency
The Omnicom agency has been booked for global brief to attract younger travellers.
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
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