iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after
Less than half of multinationals now deferring campaigns, compared with more than 90% in June.
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that
Review puts Havas Media and Carat on alert.
Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an
Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
Q1 ad revenue growth was just 0.4%.
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and