Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and
HSBC is to review its estimated $400m (£286m) global media planning and buying account.
The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.
McDonald's has begun reviewing its global media account, putting 14-year incumbent OMD on alert.
French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.
Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic
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