Media buying

Articles: 721 Results
Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.

MediaCom wins Bayer's global $800m media consolidation

MediaCom wins Bayer's global $800m media consolidation

WPP agency picks up key markets from rivals PHD and Dentsu.

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.

Unilever confirms $3.3bn media roster

Unilever confirms $3.3bn media roster

FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.

Kopparberg plans new approach to media after 'amicable' split with Goodstuff

Kopparberg plans new approach to media after 'amicable' split with Goodstuff

The cider company says it will 'refresh' its approach to media planning after break-up.

Chanel invites agencies to pitch in global media beauty parade

Chanel invites agencies to pitch in global media beauty parade

WPP created a specialist shop for the client in 2013.

Campaign Publishing Awards 2021 deadline looms

Campaign Publishing Awards 2021 deadline looms

Winners will be announced at a virtual ceremony on 11 and 12 May.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Wavemaker lifts veil on AI media planner Maximize

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise

Dentsu axes Vizeum brand

Dentsu axes Vizeum brand

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency

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