Media buying

Articles: 82 Results
Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and

HSBC launches $400m global media review

HSBC launches $400m global media review

HSBC is to review its estimated $400m (£286m) global media planning and buying account.

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But

Lego awards global media to Initiative

Lego awards global media to Initiative

Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.

McDonald's kicks off global media review

McDonald's kicks off global media review

McDonald's has begun reviewing its global media account, putting 14-year incumbent OMD on alert.

Havas Media wins Michelin account off MEC

Havas Media wins Michelin account off MEC

French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.

E3 is Christmas for YouTube advertisers

E3 is Christmas for YouTube advertisers

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

Havas launches 'fully transparent' programmatic platform

Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic