Media buying

Articles: 761 Results
General Mills cereals in the US

General Mills names global media agency

The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.

A black and white picture of Jon Gittings

Wavemaker appoints Jon Gittings to new post of international head of strategy

Gittings started his career in the UK before moving to the US in 2015

Children built a Lego car in the toy company's Christmas spot

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

A white Adobe logo on a red background

Publicis Media and Wavemaker split Adobe global media

Wavemaker takes Americas and global work while Publicis Media wins EMEA and Japan.

A headshot of Frances Ralston-Good

EssenceMediacom names new global chief operating officer

Frances Ralston-Good succeeds Josh Krichefski, who recently took a Group M role.

A Philips Air Fryer

Philips switches $165m global media account

Carat has been incumbent in Europe for nearly three decades.

A photo of Sasha Savic, the new UM CEO

UM names new global chief executive

Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.

The electric Range Rover Phev

Jaguar Land Rover appoints global media agency

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.

A black and white portrait of Jackie Lyons

Recession-safe planning will be the downfall of media progress

Advertisers must avoid the temptation of monthly re-plans and short-termism if they want to come out of the recession stronger.

James Wilde

Agencies should place greater stock on retaining clients

Retaining a client can be more difficult and rewarding than winning a new account, especially during challenging times. At Wavemaker,


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