Media buying

Articles: 740 Results
Nick Lawson

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin handed key roles.

Group M global CEO Christian Juhl

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’

Group M CEO talks to Campaign about merger and restructure.

The new logo of EssenceMediacom

WPP to merge MediaCom and Essence in radical Group M restructure

Mindshare, Xaxis and Finecast are also part of overhaul.

A portrait of Susannah Outfin

Mindshare names global chief client officer

Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.

A lady sitting in a desk in the forest with Lenovo's new ThinkPad ZSeries laptop

Lenovo splits global media duties following review

Stagwell's Assembly has won the business in EMEA and the Americas, while Dentsu and Performics are the other regional winners.

A portrait of Will Parrish, who believes there is a smarter way for planners to help clients reach net zero

‘Less Byron Sharp, more buying sharper’: how to stick to tough net zero resolutions

As we all strive for net-neutrality in media planning, can carbon-efficient media environments and ROI go hand-in-hand? Perhaps it’s time

Three people cheers with bottles of Stella Artois, Budweiser and Corona as the sun sets

Drinks titan AB InBev serves up global media account

Publicis picked up a majority of the global business with WPP missing out.

The new mSix&Partners logo

M/SIX rebrands as MSix & Partners

The new branding and market proposition better reflects its joint venture with The & Partnership.

Virgin Voyages first ship, Scarlet Lady

Virgin Voyages appoints global media agency

The Omnicom agency has been booked for global brief to attract younger travellers.

Publicis Media has launched a new service to help brands reach diverse audiences (Getty Images)

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.


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