Media buying

Articles: 748 Results
Photo of Elon Musk alongside his Twitter feed

Advertisers hit pause ahead of Twitter staff cuts

Blue chip companies are nervous about Elon Musk’s ownership; Twitter staff have been warned about severe global cuts.

Oreos surround a blue Mondelez sign. Photo: Getty Images

Cadbury and Oreo owner splits $1.6bn global media account

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.

Daryl Lee and Eileen Kiernan

IPG's global media agency boss to take the helm of McCann Worldgroup

Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A Financial Times billboard with an image of a bushfire and the words "To This New World" and "A return to life as it was would be devastating for our climate"

The Financial Times expands media remit with Essence

Publisher has worked with agency since 2013.

A monkey puppet holding up a cup PG Tips tea

Ekaterra chooses PHD as its cup of tea

The Omnicom Media Group agency won a global media review called due to a change in ownership.

Three models wear Burberry clothes in a gravity-defying pose in its Open Spaces TV ad

Burberry restarts global media review after two-year pause during the pandemic

Four agency groups are in the running, including the incumbent Dentsu.

Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

Nick Lawson

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin handed key roles.

Group M global CEO Christian Juhl

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’

Group M CEO talks to Campaign about merger and restructure.

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