Creative Advertising
OshKosh B’gosh evokes childhood dreams in back to school campaign
The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.
Ad of the week: Walmart’s ‘Feeding More Than Hunger’
LeBron James’ mother, Gloria, shares personal struggles with food insecurity.
Ad of the week: Samsung’s ‘Work Is Better With Play’
BBH NY takes us through a day in the life of WFH as a mom.
LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.
Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Ad of the week: Taco Bell’s ‘Eat Like You’
Noah Centineo and more celebs encourage people to customize their orders.
GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign
The campaign includes a custom-bow tie with sales donated to the Tapestry Project.
Zippo names Ogilvy creative, PR and social agency of record
The partnership follows a long-standing relationship with the brand.
Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free