Creative Advertising

Articles: 438 Results
Image of Nick Emmel

Copywriting is becoming a dying art. Are we lost for words?

Brand equity is having a detrimental effect on adland's ever-decreasing vocabulary.

Mother and War Child's LullaBomb machines

War Child and Mother's 'LullaBombs' highlight child trauma in warzones

Made from repurposed landmines, the 'LullaBombs' play war sounds instead of lullabies to underscore how war robs children of sleep.

Kamaya Jones in Jordan Brand ad by Uncommon Creative Studio

Uncommon launches all-female debut Jordan ad

An all-female team shot a short film about a young girl aspiring to become a professional basketball player.

A stash of Sex Brand vegan condoms

Uncommon unveils sex brand

The aptly named Sex Brand sexual wellness business was created alongside two entrepreneurs.

Image of Nick Pringle

Is AI your next creative hire?

Generative artificial intelligence can never replace a real-life creative (perhaps not yet, anyway), but it can play a crucial role

Paris Hilton Klarna campaign

Klarna launches global Y2K campaign starring Paris Hilton and Bretman Rock

The campaign promotes Klarna’s flexible payment options and other “smooth” features.

PlayStaion: smashes a giant leviathan axe on London's Southbank alluding to God of War

Sony entices new players after PS5 restock with global activations

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe

Image from Get Lost campaign

I Made This: Come to Brooklyn, take your selfies and get lost

Having your offices in one of the most Instagrammable locations on the planet can be quite a hindrance.

BrewDog out of home ad accuses Qatar of winning the World Cup through bribery

BrewDog announces 'anti-sponsorship' of controversial Qatar World Cup

The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London.

Still from Uber Eats ad

Uber Eats calls on customers to enjoy downtime

Work has been created by Mother London.


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