Advertising news and opinion from international thought leaders

January 19, 2022 by Imogen Watson

Twitter says: 'If you can dream it, tweet it.'

January 06, 2022 by Imogen Watson

Second ad in the "Care wildly" brand platform highlights the longevity of the impression that flowers make on their recipient.

January 04, 2022 by Imogen Watson

The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can

December 17, 2021 by Sabrina Sanchez

The spot, created by Fred & Farid Paris, promotes a sense of hope despite inconveniences.

December 16, 2021 by Gemma Charles

Adam & Eve/DDB said the 2022 drive will be the biggest to date.

November 25, 2021 by Imogen Watson

Created by Lucky Generals, the urgent ad moves TimeTo's 'where do you draw the line?' tagline onwards, urging businesses 'it's

November 23, 2021 by Imogen Watson

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he

November 11, 2021 by Imogen Watson

Supermarket will donate 1.8 million meals to UK families in need this festive season as part of its Christmas campaign.

October 28, 2021 by Imogen Watson

Thomas Burberry once said: 'Inherent in every Burberry garment is freedom.' Burberry’s 'Open spaces' lives up to these words, as

October 18, 2021 by Imogen Watson

While sustainability comms often rely on doom-mongering tactics, Wagamama enlisted the help of Uncommon to deploy some humour to highlight

Campaign