Creative Advertising
LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.
Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Ad of the week: Taco Bell’s ‘Eat Like You’
Noah Centineo and more celebs encourage people to customize their orders.
GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign
The campaign includes a custom-bow tie with sales donated to the Tapestry Project.
Zippo names Ogilvy creative, PR and social agency of record
The partnership follows a long-standing relationship with the brand.
Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Durex to Deliveroo, Tinder to TikTok... Valentine's campaigns roundup
Love is (almost) in the air. PRWeek showcases some creative Valentine's Day offerings ahead of 14 February.
K-Y wants you to ‘choose pleasure’ this Valentine’s Day
The sensual new campaign by Elephant aims to break free of romantic clichés.
Ad of the week: Noosa Yoghurt’s ‘For the Love of Noosa’
Noosa Yoghurt and Unnecessary Inventions’ host Matty Benedetto showed some unnecessary yet hilarious ways to eat yogurt.
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