Creative Advertising
Copywriting is becoming a dying art. Are we lost for words?
Brand equity is having a detrimental effect on adland's ever-decreasing vocabulary.
War Child and Mother's 'LullaBombs' highlight child trauma in warzones
Made from repurposed landmines, the 'LullaBombs' play war sounds instead of lullabies to underscore how war robs children of sleep.
Uncommon launches all-female debut Jordan ad
An all-female team shot a short film about a young girl aspiring to become a professional basketball player.
Uncommon unveils sex brand
The aptly named Sex Brand sexual wellness business was created alongside two entrepreneurs.
Is AI your next creative hire?
Generative artificial intelligence can never replace a real-life creative (perhaps not yet, anyway), but it can play a crucial role
Klarna launches global Y2K campaign starring Paris Hilton and Bretman Rock
The campaign promotes Klarna’s flexible payment options and other “smooth” features.
Sony entices new players after PS5 restock with global activations
Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe
I Made This: Come to Brooklyn, take your selfies and get lost
Having your offices in one of the most Instagrammable locations on the planet can be quite a hindrance.
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BrewDog announces 'anti-sponsorship' of controversial Qatar World Cup
The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London.
Uber Eats calls on customers to enjoy downtime
Work has been created by Mother London.
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