Creative Advertising

Articles: 412 Results
IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

CoppaFeel! has launched its latest breast cancer awareness campaign 'Know yourself'

CoppaFeel! has launched its latest breast cancer awareness campaign 'Know yourself'

One in five young people admit they would delay going to the GP after finding symptoms, because of the coronavirus

Have Cannes Lions lost their emotional impact? Putting winning ads to the test

Have Cannes Lions lost their emotional impact? Putting winning ads to the test

Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from

OshKosh B’gosh evokes childhood dreams in back to school campaign

OshKosh B’gosh evokes childhood dreams in back to school campaign

The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.

Ad of the week: Walmart’s ‘Feeding More Than Hunger’

Ad of the week: Walmart’s ‘Feeding More Than Hunger’

LeBron James’ mother, Gloria, shares personal struggles with food insecurity.

Ad of the week: Samsung’s ‘Work Is Better With Play’

Ad of the week: Samsung’s ‘Work Is Better With Play’

BBH NY takes us through a day in the life of WFH as a mom.

LOL Surprise and SuperAwesome enter the world of Roblox

LOL Surprise and SuperAwesome enter the world of Roblox

The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.

Ad Council kicks off $50 million vaccine education campaign

Ad Council kicks off $50 million vaccine education campaign

The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.

Ad of the week: Taco Bell’s ‘Eat Like You’

Ad of the week: Taco Bell’s ‘Eat Like You’

Noah Centineo and more celebs encourage people to customize their orders.

GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign

GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign

The campaign includes a custom-bow tie with sales donated to the Tapestry Project.

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