Cinema Advertising
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
A call to arms for branded film: How do brands entertain?
Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive
'The Dude' is left without his Kenny Rogers in Sonos ad
"Gutterballs" scene from "The Big Lebowski" is disappointing without good sound in Anomaly-crafted spot.
Slate of films for Brand Film Festival New York announced
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New
How to make an effective brand film
Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fighting Chance" and identifies
Want to reach gamers? Stay out of video games
Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands
Inside Jack Daniel's 150th anniversary pop-up general store
The brand invites you to get your hair cut, try out virtual reality and drink some whiskey
Pixar inside out: What adland can learn from the storytelling masters
What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of
Soccer title FourFourTwo launches in US
The new edition of the Haymarket brand arrives in time for Major League Soccer season
#AdvertisingSoWhite: It's an industry thing, you wouldn't understand
There are some not-so-surprising similarities between Hollywood and Madison Avenue
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