Cinema Advertising

Articles: 359 Results
Oreos surround a blue Mondelez sign. Photo: Getty Images

Cadbury and Oreo owner splits $1.6bn global media account

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.

Auto Trader "It's that easy" by Mynt

December 20, 2017

Auto Trader's new campaign, launching on Christmas Day, promotes the brand's service allowing consumers to search for a car by

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

A call to arms for branded film: How do brands entertain?

Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive

'The Dude' is left without his Kenny Rogers in Sonos ad

April 04, 2017

"Gutterballs" scene from "The Big Lebowski" is disappointing without good sound in Anomaly-crafted spot.

Slate of films for Brand Film Festival New York announced

PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fighting Chance" and identifies

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands


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