CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.
Auto Trader's new campaign, launching on Christmas Day, promotes the brand's service allowing consumers to search for a car by
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive
"Gutterballs" scene from "The Big Lebowski" is disappointing without good sound in Anomaly-crafted spot.
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New
Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fighting Chance" and identifies
Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands
The brand invites you to get your hair cut, try out virtual reality and drink some whiskey
What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of