Cadbury and Oreo owner splits $1.6bn global media account
WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming
CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.
Auto Trader "It's that easy" by Mynt
Auto Trader's new campaign, launching on Christmas Day, promotes the brand's service allowing consumers to search for a car by
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
A call to arms for branded film: How do brands entertain?
Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive
'The Dude' is left without his Kenny Rogers in Sonos ad
"Gutterballs" scene from "The Big Lebowski" is disappointing without good sound in Anomaly-crafted spot.
Slate of films for Brand Film Festival New York announced
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in New
How to make an effective brand film
Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fighting Chance" and identifies
Want to reach gamers? Stay out of video games
Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands
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