Advertising

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Campaign AI global new-biz client spotlight: Automotive takes the lead in September

Campaign AI global new-biz client spotlight: Automotive takes the lead in September

Omnicom scored Mercedes-Benz

The humble hashtag: a must-have part of your experiential marketing strategy

The humble hashtag: a must-have part of your experiential marketing strategy

If used correctly the hashtag is a gateway, opening doors to new communities.

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he

Travel adspend recovery stalled until 2023 despite 36% boost next year

Travel adspend recovery stalled until 2023 despite 36% boost next year

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith

How is it still a White Christmas?

How is it still a White Christmas?

Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency

Global agency groups Q3 report card: Dentsu gets Olympics boost amid Covid recovery
Michael Roth retires as Interpublic chairman

Michael Roth retires as Interpublic chairman

Departure contrasts with peers Maurice Lévy and Sir Martin Sorrell, who have continued to work.

Campaign AI global new-biz round-up: September billings reach a high of $7bn

Campaign AI global new-biz round-up: September billings reach a high of $7bn

Global new business billings almost tripled year on year.

Ringan Ledwidge: the ads that showcase his Midas touch

Ringan Ledwidge: the ads that showcase his Midas touch

The much-missed director leaves behind a rich legacy of commercial work.

Creative leaders pay tribute to Ringan Ledwidge

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