Advertising
Campaign AI global new-biz client spotlight: Automotive takes the lead in September
Omnicom scored Mercedes-Benz
The humble hashtag: a must-have part of your experiential marketing strategy
If used correctly the hashtag is a gateway, opening doors to new communities.
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he
Travel adspend recovery stalled until 2023 despite 36% boost next year
Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith
How is it still a White Christmas?
Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency
Michael Roth retires as Interpublic chairman
Departure contrasts with peers Maurice Lévy and Sir Martin Sorrell, who have continued to work.
Campaign AI global new-biz round-up: September billings reach a high of $7bn
Global new business billings almost tripled year on year.
Ringan Ledwidge: the ads that showcase his Midas touch
The much-missed director leaves behind a rich legacy of commercial work.
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