Advertising

Articles: 5203 Results
'Sway' for Apple

'Sway' for Apple

Living legends: how brands can bring icons back to life

Living legends: how brands can bring icons back to life

We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says

Why advertising shouldn't fear mental illness

Why advertising shouldn't fear mental illness

As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at

Six spots from advertisers who didn't forget that Thanksgiving exists

Six spots from advertisers who didn't forget that Thanksgiving exists

From stretchy pants to movie-star deliveries, these brands know how to celebrate.

How to keep clients in an industry known for turnover

How to keep clients in an industry known for turnover

Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no

Innovative brands must build equity, not just borrow it

Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's

Black Friday CX: Preventing a one-way customer journey

Black Friday CX: Preventing a one-way customer journey

Brands need to lead customers, psychologically, down the purchase funnel before and after Black Friday

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to

Chris Foster leaves Publicis Groupe US for Y&R Asia

Chris Foster leaves Publicis Groupe US for Y&R Asia

Y&R Asia has appointed Chris Foster as president, effective immediately.