Advertising
Adjusting the Super Bowl earned media playbook for a virtual radio row
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are
International WELL Building Institute taps Michael B. Jordan in influencer-led COVID-19 PSA
The campaign drives awareness to the WELL Health-Safety seal, a verified rating system for buildings during COVID-19.
Deep dive: When it’s time to say goodbye to adland
Is now the time to join another industry?
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Bumble seeks global media and creative agencies
Dating app has asked networks to pair agencies for the process.
Pinterest expands AR makeup try-on feature
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Degree and Kevin Durant embrace the power of sweat
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’
Richard Brim and Vicki Maguire among Cannes Lions jury presidents
Event set to take place in June.
Ad of the week: Snickers: ‘Stanimal’
The candy brand introduced its new Snickers Peanut Brownie bar in typical humorous fashion.
Brand safety is a social media issue - and it always will be
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news
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