Dentsu Aegis Network's Vizeum is the incumbent.
Mondelez, Novartis, LVHM and more - the holding company has been racking up the wins.
The CPG food giant will also work with several "guest specialist agencies."
"I want to ensure my kids have the opportunities they deserve."
Advertisers will be charged only once their ad is viewed for 6 seconds.
The move builds on delivering data-driven creativity offerings in the U.S.
The first work will launch in September.
The drive is in partnership with People Magazine and forms part of the brand's 'More Power to You' campaign.
The agency is preparing to wind down business over the coming weeks -- putting many out of work.
The shop has been instrumental in driving Roo -- a groundbreaking chat bot for all things sex ed.