SXSW 2015

News, analysis and opinion from Austin's big weekend.

Headshot of Craig Allen

You have to be bored with advertising before you can change it

As an industry we have settled into a comfortable rut, decades in the making.

Headshots of Shawn Francis, Lore Oxford and Steve Madden

What you missed from SXSW, a podcast presented by Plus Company

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.

Yves Béhar's new book, Designing Ideas

The new fandom economy

Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.

Dylan Conroy, Chief Revenue Officer, The Social Standard

A reflection on Dry January, from a sober media sales guy

There is tons of creativity in client entertainment that doesn’t involve drinking.

Aflac CEO Dan Amos on the value of creating a vision and sticking to it

The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.

Movers & Shakers: ID Comms, R/GA, Ben's Original, HBO Max, J.M. Smucker, Disney

This week’s agency news, people on the move, campaign launches and media must-reads.

Mailchimp launches virtual book festival on global streaming platform

The company has partnered with the Decatur Book Festival since 2015.

How one PR firm navigates pandemic as 70% of European staff suffer COVID-19 symptoms

'I woke up ten days later tied to the bed in hospital. It was the single most PTSD-inducing moment of my life.'

Q&A: All you need to know about Sophie Ozoux and Kwame Taylor-Hayford's indie shop Kin

"We're building Kin to embrace the new realities of our industry."

Mailchimp launches digital home for SXSW short films

The effort looks to foster connection and support artists during these uncertain times.

Giant Spoon partnered with HBO to bring Game of Thrones to life at SXSW last year

'COVID-19 has done serious damage to our experiential business': Giant Spoon lays off 20% staff

The full-service agency still employees 175 people in NYC and LA.

Gabe Garner SVP, business planning, at Firstborn.

How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers

From a marketing and advertising perspective, any brand using experiential as a major pillar of their mix is taking a big hit.

Webby Awards cancels annual event due to COVID-19 outbreak

The news comes one day after Cannes Lions announced the postponement of its festival.

How marketers are making the best of SXSW and other events being canceled

"Although SXSW was canceled, we still want to get the story out surrounding our planned session."

An eerie JFK airport in New York this week (Picture: Getty)

From working remotely to business as usual: How adland is managing coronavirus

The World Health Organization declared the coronavirus a pandemic on Wednesday.

Cannes issues contingency plan update amid growing coronavirus concerns

"There's so much more to Cannes Lions than just the event."

How worried should adland be about the impact of Coronavirus?

See what industry experts think the outbreak means for the industry at large.

'Not a Gun' campaign revisits the specter of police shootings

Goodby Silverstein & Partners creates video, print and outdoor ads to support Courageous Conversation Global Foundation's bias and de-escalation programs.

Industry pulse check: Is SXSW still valuable for adland?

Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.

RQ CEO and Founder, Brian Salzman.

RQ launches sister agency, XQ

"The power of XQ is that it's an experiential agency that's married to an influencer marketing one."

Marianne Stefanowicz, TBWA\Media Arts Lab’s chief communications officer

Movers & Shakers: WPP, space150, AREA 17 and more

This week's account of wins and losses, lay-offs and hires.

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

Brands are reorganizing. How must others adapt?

There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?

72andSunny Los Angeles' Teri Miller and Vice's Cavel Khan

Movers & Shakers: 72andSunny, Omnicom, Duncan Channon and more

This week's account of wins and loses, lay-offs and hires.

Fighting disinformation with an enlightened approach to media planning

Restoring truth and trust is not beyond our reach -- but it must begin with enlightened leadership, writes the CEO of OMD Worldwide.

A pile of confiscated scooters after police closed several roads (Picture: @drafthouseaustin/Instagram)

The number of scooter-related injuries at SXSW is in

An average of 37,700 rides a day were clocked over the festival.

3 rabbit holes to avoid at SXSW

The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.

R/GA predicts next generation of AI and brand expression

The agency discussed technology's role in company innovation at SXSW this week.

Why SXSW harkened my inner-child and took me on a choose-my-own-adventure

SXSW has evolved, says Martin Agency's Jaclyn Ruelle.

Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

Goldhill works for youth-led creative network Livity

'Creative agencies are fucked': Livity's Emily Goldhill on power of purpose

The strategic lead calls out shops not making enough of their role in society.

Huge's Marlena Edwards on 'inclusion and cultural competency'

The talent leader discussed why representation matters in media at The FQ Lounge during SXSW.

(L to R) Campaign's Lindsay Stein, Elvis' Caroline Davison, Google's Ant Hill and McCann's India Wooldridge and Chris Macdonald

What marketers can do from today to build consumer trust

'Humanity has been stripped from the conversation": Industry experts speak to the critical value in trust as adland's currency.

Introducing the world's first smart tampon dispenser

Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.

(L to R) Jennifer DaSilva, Rebecca Minkoff, Kimberly Jenkins and Becca McCharen-Tran

'No matter what you do, it's political': Chromat founder Becca McCharen-Tran

The designer joined a panel of women to dissect what brands can do to further equality.

Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover

The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9.

The UK's healing mission at SXSW

The UK Creative industry takes over a day at SXSW, to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.

Join Campaign US to talk trust and creativity at SXSW

The UK Creative industry takes over a day at SXSW to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.

Mirum teams with Data.World to unlock potential of data

The partnership breaks down silos and integrates data into the agency.

SXSW 2019 - More of the Emperor's New Clothes?

See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.

Agency Vs brand-side: The 4 ultimate differentiators

Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.

#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Agencies unite to figure out digital's future - and it looks human

By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...

'Godmother of virtual reality' on the new world of immersive journalism

Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.

How brands can avoid 'screwing up' when taking a political stand

Be like Patagonia (and Chik-fil-A), not like Pepsi.

Brands need to think about their impact on society, says PepsiCo VP

Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.

London Mayor demands tech firms take greater responsibility for impact they're having on world

Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.


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