SXSW 2015

News, analysis and opinion from Austin's big weekend.

Mailchimp launches virtual book festival on global streaming platform

Mailchimp launches virtual book festival on global streaming platform

The company has partnered with the Decatur Book Festival since 2015.

How one PR firm navigates pandemic as 70% of European staff suffer COVID-19 symptoms

How one PR firm navigates pandemic as 70% of European staff suffer COVID-19 symptoms

'I woke up ten days later tied to the bed in hospital. It was the single most PTSD-inducing moment of my life.'

Q&A: All you need to know about Sophie Ozoux and Kwame Taylor-Hayford's indie shop Kin

Q&A: All you need to know about Sophie Ozoux and Kwame Taylor-Hayford's indie shop Kin

"We're building Kin to embrace the new realities of our industry."

Mailchimp launches digital home for SXSW short films

Mailchimp launches digital home for SXSW short films

The effort looks to foster connection and support artists during these uncertain times.

'COVID-19 has done serious damage to our experiential business': Giant Spoon lays off 20% staff

'COVID-19 has done serious damage to our experiential business': Giant Spoon lays off 20% staff

The full-service agency still employees 175 people in NYC and LA.

How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers

How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers

From a marketing and advertising perspective, any brand using experiential as a major pillar of their mix is taking a big hit.

Webby Awards cancels annual event due to COVID-19 outbreak

Webby Awards cancels annual event due to COVID-19 outbreak

The news comes one day after Cannes Lions announced the postponement of its festival.

R/GA CMO's 'rookie guide' to crisis-managing a creative company through a pandemic

R/GA CMO's 'rookie guide' to crisis-managing a creative company through a pandemic

Step #1: You Do You

How marketers are making the best of SXSW and other events being canceled

How marketers are making the best of SXSW and other events being canceled

"Although SXSW was canceled, we still want to get the story out surrounding our planned session."

From working remotely to business as usual: How adland is managing coronavirus

From working remotely to business as usual: How adland is managing coronavirus

The World Health Organization declared the coronavirus a pandemic on Wednesday.

Cannes issues contingency plan update amid growing coronavirus concerns

Cannes issues contingency plan update amid growing coronavirus concerns

"There's so much more to Cannes Lions than just the event."

How worried should adland be about the impact of Coronavirus?

How worried should adland be about the impact of Coronavirus?

See what industry experts think the outbreak means for the industry at large.

'Not a Gun' campaign revisits the specter of police shootings

'Not a Gun' campaign revisits the specter of police shootings

Goodby Silverstein & Partners creates video, print and outdoor ads to support Courageous Conversation Global Foundation's bias and de-escalation programs.

Industry pulse check: Is SXSW still valuable for adland?

Industry pulse check: Is SXSW still valuable for adland?

Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.

RQ launches sister agency, XQ

RQ launches sister agency, XQ

"The power of XQ is that it's an experiential agency that's married to an influencer marketing one."

Movers & Shakers: WPP, space150, AREA 17 and more

Movers & Shakers: WPP, space150, AREA 17 and more

This week's account of wins and losses, lay-offs and hires.

TikTok hunting for agency to dominate SXSW with 2020 project

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

Brands are reorganizing. How must others adapt?

Brands are reorganizing. How must others adapt?

There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?

Movers & Shakers: 72andSunny, Omnicom, Duncan Channon and more

Movers & Shakers: 72andSunny, Omnicom, Duncan Channon and more

This week's account of wins and loses, lay-offs and hires.

Fighting disinformation with an enlightened approach to media planning

Fighting disinformation with an enlightened approach to media planning

Restoring truth and trust is not beyond our reach -- but it must begin with enlightened leadership, writes the CEO of OMD Worldwide.

The number of scooter-related injuries at SXSW is in

The number of scooter-related injuries at SXSW is in

An average of 37,700 rides a day were clocked over the festival.

3 rabbit holes to avoid at SXSW

3 rabbit holes to avoid at SXSW

The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.

R/GA predicts next generation of AI and brand expression

R/GA predicts next generation of AI and brand expression

The agency discussed technology's role in company innovation at SXSW this week.

Why SXSW harkened my inner-child and took me on a choose-my-own-adventure

Why SXSW harkened my inner-child and took me on a choose-my-own-adventure

SXSW has evolved, says Martin Agency's Jaclyn Ruelle.

Accenture Interactive shows off top XR tools brands are already adopting

Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

'Creative agencies are fucked': Livity's Emily Goldhill on power of purpose

'Creative agencies are fucked': Livity's Emily Goldhill on power of purpose

The strategic lead calls out shops not making enough of their role in society.

Huge's Marlena Edwards on 'inclusion and cultural competency'

Huge's Marlena Edwards on 'inclusion and cultural competency'

The talent leader discussed why representation matters in media at The FQ Lounge during SXSW.

What marketers can do from today to build consumer trust

What marketers can do from today to build consumer trust

'Humanity has been stripped from the conversation": Industry experts speak to the critical value in trust as adland's currency.

Introducing the world's first smart tampon dispenser

Introducing the world's first smart tampon dispenser

Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.

'No matter what you do, it's political': Chromat founder Becca McCharen-Tran

'No matter what you do, it's political': Chromat founder Becca McCharen-Tran

The designer joined a panel of women to dissect what brands can do to further equality.

Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover

Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover

The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9.

The UK's healing mission at SXSW

The UK's healing mission at SXSW

The UK Creative industry takes over a day at SXSW, to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.

Join Campaign US to talk trust and creativity at SXSW

Join Campaign US to talk trust and creativity at SXSW

The UK Creative industry takes over a day at SXSW to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.

Mirum teams with Data.World to unlock potential of data

Mirum teams with Data.World to unlock potential of data

The partnership breaks down silos and integrates data into the agency.

SXSW 2019 - More of the Emperor's New Clothes?

SXSW 2019 - More of the Emperor's New Clothes?

See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.

Agency Vs brand-side: The 4 ultimate differentiators

Agency Vs brand-side: The 4 ultimate differentiators

Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.

The best quotes from SXSW that sum up 2018 so far

The best quotes from SXSW that sum up 2018 so far

Be inspired.

#TimesUp isn't going anywhere anytime soon

#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Agencies unite to figure out digital's future - and it looks human

Agencies unite to figure out digital's future - and it looks human

By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...

'Godmother of virtual reality' on the new world of immersive journalism

'Godmother of virtual reality' on the new world of immersive journalism

Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.

How brands can avoid 'screwing up' when taking a political stand

How brands can avoid 'screwing up' when taking a political stand

Be like Patagonia (and Chik-fil-A), not like Pepsi.

Brands need to think about their impact on society, says PepsiCo VP

Brands need to think about their impact on society, says PepsiCo VP

Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.

London Mayor demands tech firms take greater responsibility for impact they're having on world

London Mayor demands tech firms take greater responsibility for impact they're having on world

Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.

Time's Up at SXSW details the uphill (and expensive) battle facing victims of sexual harassment

Time's Up at SXSW details the uphill (and expensive) battle facing victims of sexual harassment

The ad industry officially joins the movement with the creation of Time's Up Advertising.

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

5 emerging tech trends at SXSW that will shape 2018

5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

Facebook's Andrew Keller offers 10 steps to connecting with online audiences

Facebook's Andrew Keller offers 10 steps to connecting with online audiences

For good or ill, the world changes when people come together and share ideas.

Vimeo goes big at SXSW to celebrate 10 years of Staff Picks

Vimeo goes big at SXSW to celebrate 10 years of Staff Picks

"The Decade" brings a handful of favorites offscreen for an immersive execution.

'Mother!' director Darren Aronofsky reminds creative world to 'f*** the naysayers'

'Mother!' director Darren Aronofsky reminds creative world to 'f*** the naysayers'

The filmmaker stressed "art is about disruption" at his keynote SXSW speech.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free