SXSW 2015

News, analysis and opinion from Austin's big weekend.

Agency Vs brand-side: The 4 ultimate differentiators
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Agency Vs brand-side: The 4 ultimate differentiators

Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.

The best quotes from SXSW that sum up 2018 so far
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The best quotes from SXSW that sum up 2018 so far

Be inspired.

#TimesUp isn't going anywhere anytime soon
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#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Agencies unite to figure out digital's future - and it looks human
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Agencies unite to figure out digital's future - and it looks human

By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...

'Godmother of virtual reality' on the new world of immersive journalism
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'Godmother of virtual reality' on the new world of immersive journalism

Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.

How brands can avoid 'screwing up' when taking a political stand
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How brands can avoid 'screwing up' when taking a political stand

Be like Patagonia (and Chik-fil-A), not like Pepsi.

Brands need to think about their impact on society, says PepsiCo VP
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Brands need to think about their impact on society, says PepsiCo VP

Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.

London Mayor demands tech firms take greater responsibility for impact they're having on world
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London Mayor demands tech firms take greater responsibility for impact they're having on world

Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.

Time's Up at SXSW details the uphill (and expensive) battle facing victims of sexual harassment
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Time's Up at SXSW details the uphill (and expensive) battle facing victims of sexual harassment

The ad industry officially joins the movement with the creation of Time's Up Advertising.

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
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Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

5 emerging tech trends at SXSW that will shape 2018
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5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

Facebook's Andrew Keller offers 10 steps to connecting with online audiences
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Facebook's Andrew Keller offers 10 steps to connecting with online audiences

For good or ill, the world changes when people come together and share ideas.

Vimeo goes big at SXSW to celebrate 10 years of Staff Picks
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Vimeo goes big at SXSW to celebrate 10 years of Staff Picks

"The Decade" brings a handful of favorites offscreen for an immersive execution.

'Mother!' director Darren Aronofsky reminds creative world to 'f*** the naysayers'
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'Mother!' director Darren Aronofsky reminds creative world to 'f*** the naysayers'

The filmmaker stressed "art is about disruption" at his keynote SXSW speech.

What do SXSW techies trust? Definitely not technology
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What do SXSW techies trust? Definitely not technology

They know tech too well to put their faith in it, according to a survey by Edelman and wise words from Dan Rather.

How blockchain is transforming industries for the better right under our noses
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How blockchain is transforming industries for the better right under our noses

Ethereum co-founder Joseph Lubin spoke at SXSW about the new age of the internet he calls "Web 3.0."

How investing in creativity will fuel your brand's ROI
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How investing in creativity will fuel your brand's ROI

Focus on delivering the best "Return on Creativity," says Pitch's CEO.

How 'participation brands' empower the market to do their marketing
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How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.

The creative interview: No suits required
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The creative interview: No suits required

Forget common wisdom about job interviews. When it comes to these gigs, leading creatives welcome square pegs.

60 percent of minorities don't listen to podcasts, study finds
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60 percent of minorities don't listen to podcasts, study finds

A lack of diverse content and discoverability issues are to blame, according to AudioBoom.

From internet to splinternet: Why there's something wrong with the web
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From internet to splinternet: Why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.

How the 'Trump track' at SXSW tackled tech totalitarianism
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How the 'Trump track' at SXSW tackled tech totalitarianism

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

Inside Facebook's global effort to sell mobile video to advertisers
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Inside Facebook's global effort to sell mobile video to advertisers

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.

Tech's new frontier: The human brain
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Tech's new frontier: The human brain

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

Why SXSW Interactive needs a name change
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Why SXSW Interactive needs a name change

Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.

A divided country is reflected in SXSW's fractured mirror
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A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

SXSW diary: Reality and empathy
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SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.

Big tech and media activations eclipse startups at SXSW this year
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Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry
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Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

Want to reach those unreachable ad-blockers? Try podcast ads.
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Want to reach those unreachable ad-blockers? Try podcast ads.

Podcasts are poised to eat into radio sponsorships, says SXSW panel.

With innovation, porn beats tech to the punch
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With innovation, porn beats tech to the punch

Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.

SXSW: How letting go gave Nat Geo social domination
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SXSW: How letting go gave Nat Geo social domination

Giving photographers the power to post has created an Instagram following of 72 million.

SXSW diary: Rain, rain, DNA
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SXSW diary: Rain, rain, DNA

The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW
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Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'
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NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW
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The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.

Feed the trolls, say social media vets at SXSW
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Feed the trolls, say social media vets at SXSW

Honest conversation beats out timid silence or defensive posturing any day.

How may AI help you, sir?
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How may AI help you, sir?

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.

Shazam's new AR platform has one thing the others don't: Scale
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Shazam's new AR platform has one thing the others don't: Scale

The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors can't.

Showtime brings 'Twin Peaks' diner to SXSW
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Showtime brings 'Twin Peaks' diner to SXSW

The cable network is promoting the return of the cult classic with coffee and cherry pie.

Marketing in the age of the troll
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Marketing in the age of the troll

The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.

Advertising Week: How has it changed, and who is it good for?
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Advertising Week: How has it changed, and who is it good for?

Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?

Lévy on Publicis Groupe restructure: 'No one has dared to go as far'
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Lévy on Publicis Groupe restructure: 'No one has dared to go as far'

The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"

What you should talk about at Cannes, Junior edition
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What you should talk about at Cannes, Junior edition

Forget the ANA report, virtual reality and your precious Givenchy shoes. This year, try a little soul searching

Viva tech! Why Lévy is backing startups
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Viva tech! Why Lévy is backing startups

Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

Music is the ultimate universal language. You should be speaking it
Hey marketers, you left SXSW too soon
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Hey marketers, you left SXSW too soon

The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity

Tales from SXSW: I stayed in a twin bed and no one noticed
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Tales from SXSW: I stayed in a twin bed and no one noticed

Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive