News, analysis and opinion from Austin's big weekend.
Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...
Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.
Be like Patagonia (and Chik-fil-A), not like Pepsi.
Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.
The ad industry officially joins the movement with the creation of Time's Up Advertising.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
For good or ill, the world changes when people come together and share ideas.
"The Decade" brings a handful of favorites offscreen for an immersive execution.
The filmmaker stressed "art is about disruption" at his keynote SXSW speech.
They know tech too well to put their faith in it, according to a survey by Edelman and wise words from Dan Rather.
Ethereum co-founder Joseph Lubin spoke at SXSW about the new age of the internet he calls "Web 3.0."
Focus on delivering the best "Return on Creativity," says Pitch's CEO.
Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.
Forget common wisdom about job interviews. When it comes to these gigs, leading creatives welcome square pegs.
A lack of diverse content and discoverability issues are to blame, according to AudioBoom.
The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.
A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.
Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.
There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?
Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.
Marketers and attendees mulled an often-spoken question: Where do we go from here?
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.
IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.
Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry
Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.
Podcasts are poised to eat into radio sponsorships, says SXSW panel.
Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.
Giving photographers the power to post has created an Instagram following of 72 million.
The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.
Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.
Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.
In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.
Honest conversation beats out timid silence or defensive posturing any day.
Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.
The song-identification app hopes its new augmented reality function debuting at SXSW will provide advertisers with the reach its competitors can't.
The cable network is promoting the return of the cult classic with coffee and cherry pie.
The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"
Forget the ANA report, virtual reality and your precious Givenchy shoes. This year, try a little soul searching
Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
Why aren't more brands making noise at SXSW Music?
The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive