News, analysis and opinion from Austin's big weekend.
This week’s agency news, people on the move, campaign launches and media must-reads.
The company has partnered with the Decatur Book Festival since 2015.
'I woke up ten days later tied to the bed in hospital. It was the single most PTSD-inducing moment of my life.'
"We're building Kin to embrace the new realities of our industry."
The effort looks to foster connection and support artists during these uncertain times.
The full-service agency still employees 175 people in NYC and LA.
How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers
From a marketing and advertising perspective, any brand using experiential as a major pillar of their mix is taking a big hit.
The news comes one day after Cannes Lions announced the postponement of its festival.
"Although SXSW was canceled, we still want to get the story out surrounding our planned session."
The World Health Organization declared the coronavirus a pandemic on Wednesday.
"There's so much more to Cannes Lions than just the event."
See what industry experts think the outbreak means for the industry at large.
Goodby Silverstein & Partners creates video, print and outdoor ads to support Courageous Conversation Global Foundation's bias and de-escalation programs.
Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.
"The power of XQ is that it's an experiential agency that's married to an influencer marketing one."
This week's account of wins and losses, lay-offs and hires.
The social media giant wants to show the world it's more than just a meme-generator.
There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?
This week's account of wins and loses, lay-offs and hires.
Restoring truth and trust is not beyond our reach -- but it must begin with enlightened leadership, writes the CEO of OMD Worldwide.
An average of 37,700 rides a day were clocked over the festival.
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
The agency discussed technology's role in company innovation at SXSW this week.
SXSW has evolved, says Martin Agency's Jaclyn Ruelle.
The company played host to the most technologically thrilling experience at SXSW.
The strategic lead calls out shops not making enough of their role in society.
The talent leader discussed why representation matters in media at The FQ Lounge during SXSW.
'Humanity has been stripped from the conversation": Industry experts speak to the critical value in trust as adland's currency.
Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.
The designer joined a panel of women to dissect what brands can do to further equality.
The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9.
The UK Creative industry takes over a day at SXSW, to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.
The UK Creative industry takes over a day at SXSW to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.
The partnership breaks down silos and integrates data into the agency.
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...
Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.
Be like Patagonia (and Chik-fil-A), not like Pepsi.
Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.
The ad industry officially joins the movement with the creation of Time's Up Advertising.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
For good or ill, the world changes when people come together and share ideas.
"The Decade" brings a handful of favorites offscreen for an immersive execution.