SXSW 2015
News, analysis and opinion from Austin's big weekend.
Why Lush is encouraging users to rebel against Big Tech this Black Friday
To raise money to challenge the power and abuses of Big Tech, cosmetics giant Lush is joining forces with the decentralised movement People vs Big Tech this Black Friday.
Trailblazers: How a history of code-switching has helped Kate Wolff steer her agency through several storms
Wolff has a fascinating story and fierce determination to weather any storm that comes her way.
TikTok rallies users and advertisers ahead of Congressional hearing
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Creem and Spin rock again at SXSW. Are their reboots viable or just clouds in our coffee?
One has a new magazine cover that’s too naughty for the USPS.
Activist campaigns take over SXSW
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
GSD&M taxes booze at SXSW to raise awareness on the tampon tax
The Women’s History Month campaign elucidates the extra money women spend on a luxury tax placed on essential feminine hygiene products.
At SXSW, LGBTQ+ programming focuses on fundamental rights
Nonprofit Do the WeRQ, which created an alternative SXSW calendar to draw LGBTQ+ programming together, says the community is in survival mode.
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX.
Lush declares war on Google and big tech
As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.
How an ice cream truck is educating SXSW attendees on Big Oil’s fossil fuel greenwashing
Ben & Jerry's and Clean Creatives are behind the campaign.
Meta mulls more job cuts and verified subscriptions
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
5 reasons why brands should go small
The power of niche marketing to subcultures.
How to future proof yourself
After more than 20 years in the industry, GALE executive creative director Geoff Edwards discusses how he stays relevant as the marketing world evolves.
The Female Quotient hires Caroline Dettman as chief marketing and creative officer
Amber Coleman-Mortley was also promoted to senior director of community and culture.
Campaign US BIG Awards 2022: Experiential/Hybrid
Works in Progress — Patreon and Imprint Projects
You have to be bored with advertising before you can change it
As an industry we have settled into a comfortable rut, decades in the making.
What you missed from SXSW, a podcast presented by Plus Company
Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.
The new fandom economy
Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.
A reflection on Dry January, from a sober media sales guy
There is tons of creativity in client entertainment that doesn’t involve drinking.
Aflac CEO Dan Amos on the value of creating a vision and sticking to it
The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.
Movers & Shakers: ID Comms, R/GA, Ben's Original, HBO Max, J.M. Smucker, Disney
This week’s agency news, people on the move, campaign launches and media must-reads.
Mailchimp launches virtual book festival on global streaming platform
The company has partnered with the Decatur Book Festival since 2015.
How one PR firm navigates pandemic as 70% of European staff suffer COVID-19 symptoms
'I woke up ten days later tied to the bed in hospital. It was the single most PTSD-inducing moment of my life.'
Q&A: All you need to know about Sophie Ozoux and Kwame Taylor-Hayford's indie shop Kin
"We're building Kin to embrace the new realities of our industry."
Mailchimp launches digital home for SXSW short films
The effort looks to foster connection and support artists during these uncertain times.
'COVID-19 has done serious damage to our experiential business': Giant Spoon lays off 20% staff
The full-service agency still employees 175 people in NYC and LA.
How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers
From a marketing and advertising perspective, any brand using experiential as a major pillar of their mix is taking a big hit.
Webby Awards cancels annual event due to COVID-19 outbreak
The news comes one day after Cannes Lions announced the postponement of its festival.
How marketers are making the best of SXSW and other events being canceled
"Although SXSW was canceled, we still want to get the story out surrounding our planned session."
From working remotely to business as usual: How adland is managing coronavirus
The World Health Organization declared the coronavirus a pandemic on Wednesday.
Cannes issues contingency plan update amid growing coronavirus concerns
"There's so much more to Cannes Lions than just the event."
How worried should adland be about the impact of Coronavirus?
See what industry experts think the outbreak means for the industry at large.
'Not a Gun' campaign revisits the specter of police shootings
Goodby Silverstein & Partners creates video, print and outdoor ads to support Courageous Conversation Global Foundation's bias and de-escalation programs.
Industry pulse check: Is SXSW still valuable for adland?
Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.
RQ launches sister agency, XQ
"The power of XQ is that it's an experiential agency that's married to an influencer marketing one."
Movers & Shakers: WPP, space150, AREA 17 and more
This week's account of wins and losses, lay-offs and hires.
TikTok hunting for agency to dominate SXSW with 2020 project
The social media giant wants to show the world it's more than just a meme-generator.
Brands are reorganizing. How must others adapt?
There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?
Movers & Shakers: 72andSunny, Omnicom, Duncan Channon and more
This week's account of wins and loses, lay-offs and hires.
Fighting disinformation with an enlightened approach to media planning
Restoring truth and trust is not beyond our reach -- but it must begin with enlightened leadership, writes the CEO of OMD Worldwide.
The number of scooter-related injuries at SXSW is in
An average of 37,700 rides a day were clocked over the festival.
3 rabbit holes to avoid at SXSW
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
R/GA predicts next generation of AI and brand expression
The agency discussed technology's role in company innovation at SXSW this week.
Why SXSW harkened my inner-child and took me on a choose-my-own-adventure
SXSW has evolved, says Martin Agency's Jaclyn Ruelle.
Accenture Interactive shows off top XR tools brands are already adopting
The company played host to the most technologically thrilling experience at SXSW.
'Creative agencies are fucked': Livity's Emily Goldhill on power of purpose
The strategic lead calls out shops not making enough of their role in society.
Huge's Marlena Edwards on 'inclusion and cultural competency'
The talent leader discussed why representation matters in media at The FQ Lounge during SXSW.
What marketers can do from today to build consumer trust
'Humanity has been stripped from the conversation": Industry experts speak to the critical value in trust as adland's currency.
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