News, analysis and opinion from Austin's big weekend.
"The power of XQ is that it's an experiential agency that's married to an influencer marketing one."
This week's account of wins and losses, lay-offs and hires.
The social media giant wants to show the world it's more than just a meme-generator.
There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?
This week's account of wins and loses, lay-offs and hires.
Restoring truth and trust is not beyond our reach -- but it must begin with enlightened leadership, writes the CEO of OMD Worldwide.
An average of 37,700 rides a day were clocked over the festival.
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
The agency discussed technology's role in company innovation at SXSW this week.
SXSW has evolved, says Martin Agency's Jaclyn Ruelle.
The company played host to the most technologically thrilling experience at SXSW.
The strategic lead calls out shops not making enough of their role in society.
The talent leader discussed why representation matters in media at The FQ Lounge during SXSW.
'Humanity has been stripped from the conversation": Industry experts speak to the critical value in trust as adland's currency.
Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.
The designer joined a panel of women to dissect what brands can do to further equality.
The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9.
The UK Creative industry takes over a day at SXSW, to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.
The UK Creative industry takes over a day at SXSW to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.
The partnership breaks down silos and integrates data into the agency.
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...
Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.
Be like Patagonia (and Chik-fil-A), not like Pepsi.
Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.
The ad industry officially joins the movement with the creation of Time's Up Advertising.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
For good or ill, the world changes when people come together and share ideas.
"The Decade" brings a handful of favorites offscreen for an immersive execution.
The filmmaker stressed "art is about disruption" at his keynote SXSW speech.
They know tech too well to put their faith in it, according to a survey by Edelman and wise words from Dan Rather.
Ethereum co-founder Joseph Lubin spoke at SXSW about the new age of the internet he calls "Web 3.0."
Focus on delivering the best "Return on Creativity," says Pitch's CEO.
Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.
Forget common wisdom about job interviews. When it comes to these gigs, leading creatives welcome square pegs.
A lack of diverse content and discoverability issues are to blame, according to AudioBoom.
The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.
A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.
Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.
There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?
Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.
Marketers and attendees mulled an often-spoken question: Where do we go from here?
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.
IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.