The liqueur brand is launching the ad with the Independent Restaurant Coalition.
Heat used its proprietary diversity ad score test to analyze the big game commercials.
Find out what these adland leaders have to say about this year's big game spots.
Like making quality noise without spending all the ad dollars?
McCann, Droga5 and the lesser-known Highdive were creative agencies on top this year.
"We're still not seeing enough advertising that addresses women directly."
The company has more brands than ever being featured in Sunday's big game.
The unlikely duo is center stage for Michelob ULTRA's Super Bowl ad.
The luxury car brand pits its first fully electric car against a roster of its most classic vehicles.
Ted Gilvar is the former marketing leader of Vonage.
Okay, Hummus, you have our attention.
Goodnight, sweet prince. This world was never meant for such beauty.
Our highlights from the game...