From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.
Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to America.
On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.
TBWA\Chiat\Day NY went from green light to game-ready in less than a day.
The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.
Social media users support the brand's employment ad about a Mexican family's journey to America.
Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.
Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
The network talks going live and the platform's most controversial President.
150 mobile strategists will work with SMBs to produce low-cost creative for mobile.
The backlash on Twitter, YouTube and Facebook is fierce, but the brand is welcoming the chance to engage.
Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies
In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."
Aaron Eckhart, Jeffrey Dean Morgan and Fan Bingbing star in the two-minute film from Butler, Shine, Stern & Partners.
Tentpole sporting events are artificially inflating the network's numbers, which could mean a disappointing upfront.
Kind Bar is the latest advertiser to rethink an ad featuring the President's signature campaign promise and irresistible metaphor.
Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.
Creative leaders from the US, Europe, Asia and Middle East to vote on the best and worst of Super Bowl LI.
For the first time, the beer brand will use Instagram's Stories (and golden cans!) to more closely engage with the audience.
A shot at the Super Bowl can still be a game changer, but it won't cover for a bad book.
Droga5's first work for the brand will be a 30-second spot in the 2nd quarter.
Innocean USA will shoot a 90-second ad saluting our troops during the game.
The automaker releases the second snippet of its David&Goliath-made film.
Three celebrity chefs compete with recipes using Pepsi products.
GS&P enlists Uber to offer discounted rides the day of the Big Game
The actor swears to take back his domain name from a fishy interloper
Less than two weeks before the big game, Fox is still selling ad space. What's to blame?
GSD&M spot spills little about ad that will run during Big Game
The regular NFL season advertiser continues its social strategy for the big game.
The car company releases 15 seconds of its Niro crossover spot
89 percent of Super Bowl posts happened on mobile last year.
Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.
90-second spot features a wall blocking people from US employment.
Online shares of ads from Super Bowl 50 dropped 17 percent from 2015.
Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot
The first half of the film was received positively. The second, not so much.