Budweiser seeks agency partner for global soccer platform
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Budweiser seeks agency partner for global soccer platform

The AB InBev brand has invited agencies to compete for the business, Campaign has learned.

Samsung, Toyota, AB InBev on using Twitter to tap into culture
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Samsung, Toyota, AB InBev on using Twitter to tap into culture

The marketing leaders share how to build brand love and purchase intent using tweets.

We Are Unlimited hires production chief amidst growth push
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We Are Unlimited hires production chief amidst growth push

Sumer Friedrichs joins the bespoke McDonald's agency from GTB.

Ad Club's Brave Brand honorees describe brave partnerships
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Ad Club's Brave Brand honorees describe brave partnerships

See what execs from Burger King, DDB North America, Ikea, BBDO and more have to say.

Authenticity: Just Do It
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Authenticity: Just Do It

"Believe in something, even if it means sacrificing everything."

Demand for truth means there's more at stake than KPIs or margins
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Demand for truth means there's more at stake than KPIs or margins

It's a sobering time for adland, in the best possible way, writes Hill Holliday's chairman and CEO.

Agency's hate speech A.I. destroys harmful Twitter accounts
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Agency's hate speech A.I. destroys harmful Twitter accounts

Possible's 'We Counter Hate' movement pledges a $1 donation for every retweet of hate.

Twitter's Stephanie Prager on World Cup, NBA Finals and video
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Twitter's Stephanie Prager on World Cup, NBA Finals and video

The head of global agency development shares insights on some recent trends.

Introducing Huge's new wave of global leaders after recent CEO appointment
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Introducing Huge's new wave of global leaders after recent CEO appointment

Seven new roles have been announced.

Brands must give (and take) four shits about purpose
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Brands must give (and take) four shits about purpose

Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.

Budweiser 'threw away rule book' to nail purpose-driven marketing
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Budweiser 'threw away rule book' to nail purpose-driven marketing

Making the world a better place is making the beer giant even more profitable.

Why cultural strategy and insight is instrumental to your marketing plan
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Why cultural strategy and insight is instrumental to your marketing plan

Think about why those Tide Super Bowl ads resonated so well.

March Madness gives brands golden opportunity (if they take it)
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March Madness gives brands golden opportunity (if they take it)

Jump on exclusive video content, say the guys from Big Block.

Brands are struggling to keep up with the gender and inclusivity conversation, study suggests
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Brands are struggling to keep up with the gender and inclusivity conversation, study suggests

New research by Omnicom Media Group finds marketers are lagging behind when it comes to authentic portrayals.

PyeongChang 2018: The quest for Olympic gold...for brands
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PyeongChang 2018: The quest for Olympic gold...for brands

Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.

The most successful Super Bowl ads, by the numbers
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The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Highlights from the 3% Conference Super Bowl live tweetup
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Highlights from the 3% Conference Super Bowl live tweetup

3 percenters made their voices heard during the Big Game for the fifth year in a row.

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Super Bowl LII ad review: Big Game vets weigh in on this year's offering
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Super Bowl LII ad review: Big Game vets weigh in on this year's offering

A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.

Squarespace "Make it happen" by Squarespace
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Squarespace "Make it happen" by Squarespace

Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.

Super Bowl LII superlatives from VCU Brandcenter
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Super Bowl LII superlatives from VCU Brandcenter

Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.

This year, call it the Sup-AR Bowl
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This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

Expectations, or lack thereof, for the 2018 Big Game
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Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean
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Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.

Here's how brands should use Twitter during the Super Bowl
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Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.

Amazon "Alexa loses her voice" by Lucky Generals
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Amazon "Alexa loses her voice" by Lucky Generals

Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.

In dark times, brands are turning to humor to lighten Super Bowl LII's mood
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In dark times, brands are turning to humor to lighten Super Bowl LII's mood

With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

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