Sam Adams' 'Cousin from Boston' quizzes Red Sox legend about new MLB rules
The new ad was shot by GS&P cofounder Jeff Goodby and will air in New England.
'Brands need these creators': TikTok influencers come of age
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
Brands need to shine a light on women's issues beyond International Women's Day
Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.
Snapchat aims to bring the Olympics to a mobile generation with NBC partnership
Tokyo 2020 will mark Snapchat's third Olympic collab with the channel.
WPP wins lion's share of $1.4B Intel global creative account
VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
How Verizon brought the Oscars to life in NYC using 5G
"Through our live experiences we're always looking for ways to educate and show what a 5G network built right can do."
Visa brings sports and fashion together at NYFW
Visa has found a common thread between the Super Bowl and New York Fashion Week in its fourth appearance at the high-profile event.
Making ageism old news: Acknowledging (and addressing) advertising's bias challenge
Where are all the "old" creatives?
Consumers seek 127.4% more chicken wings on Super Bowl Sunday
But the searches for Chinese food drop during the big game, Yelp data shows.
These brands won the Super Bowl with gen Z and millennials
Bud Light, PepsiCo, Verizon, Tide and TurboTax were a yard ahead of the competition
Kia's Super Bowl effort nets $1 million for homeless youth
Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
Super Bowl hits and misses, according to Edmunds auto site
New models drive more eyeballs to car-buying platform as viewers seek more info.
Super Bowl ads are 7% less diverse than other spots, research shows
Heat used its proprietary diversity ad score test to analyze the big game commercials.
Industry insiders share their Super Bowl ad picks
Find out what these adland leaders have to say about this year's big game spots.
These brands won Super Bowl outside of the big game
Like making quality noise without spending all the ad dollars?
Campaign US' favorite in-game Super Bowl ads
McCann, Droga5 and the lesser-known Highdive were creative agencies on top this year.
How a new approach to sound could bring attention to your brand
"Sound is not an add-on to the message - it is the message," says Michael Boumendil, founder of Sixième Son
Honda Pilot stages its own SuperB-Owl
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The 'eyes' have it for Zenni Optical's first Super Bowl spot
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
It's Puppy Bowl Sunday, too
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
Viewers want a more inclusive, less divisive Super Bowl
"We're still not seeing enough advertising that addresses women directly."
PepsiCo marketing leaders on why Super Bowl is 'a great return for us'
The company has more brands than ever being featured in Sunday's big game.
TikTok Timeout, 1.6 million wings and pizza for twins
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.
NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot
The mini-documentary tells his inspiring story from homelessness to the top of his sport.
Only 1 in 3 people say Super Bowl ads accurately portray women
New Berlin Cameron, Perksy reveals insights a few days before the big game.
Amazon "Before Alexa" by Droga5 London
Amazon shows how archaic life was without Alexa in the brand's blockbuster Super Bowl ad starring Ellen DeGeneres.
Creative Person 2019: Sean Bryan and Tom Murphy, McCann New York
Sean Bryan and Tom Murphy's careers have been linked for 24 years, in a partnership that goes from strength to strength. Clearly, there's some creative chemistry happening.
Agency Network of the Year 2019: McCann Worldgroup
Agency of the year stories like this tend to feature lists of account wins and, perhaps, a hard loss or two.
Head of Agency/Media 2019: Lynn Lewis, UM
In the span of one year, Lynn Lewis, the chief executive officer for U.S. operations at media giant UM has accomplished a lot at an agency already known for making a big impact.
Independent agency of the year 2019: Mother
Independent agency Mother, founded in London in 1996, continues to go from strength to strength.
Audi "Let it go" by 72andSunny Amsterdam
Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.
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