To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.
VP of global brand and marketing, Amazon
Chief growth officer, The Farmer's Dog
As technology and tools continue to proliferate, marketers are more focused than ever on building authentic human connections.
The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.
How will the prominence of social video affect today’s strikes?
Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season.
Not going to lie, it was a hellish-steep learning curve.
Rival Blimpie’s response to Subway in the Sky is unclear.
Bellinger talks about how he manages an in-house agency and takes us behind the scenes of high-profile shoots for PepsiCo brands.
You Can’t Make This Stuff Up recaps the main characters of last year’s season and proposes plot twists for this year.
DeMuth talks about his career at Doner, his favorite campaigns from his 34-year tenure at the agency and how the 85-year-old agency is staying relevant.
The former Barbarian CTO is looking to work with brands that want to transform their tech stack.
Essential strategies for maximizing success both on and off Amazon.
Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.
U.S. agencies took home mostly gold, silver and bronze awards.
Clash of Clans and Wieden + Kennedy Portland snagged two Grand Prix’s in Entertainment categories.
Meanwhile, Wieden+Kennedy and David are king of the indies, thanks to Nike and Burger King.
Additionally, Publicis Groupe won the Lions Health Grand Prix for Good for its Working with Cancer initiative.
Campaigns for Michelob Ultra, Apple and Columbia Journalism Review received the most nods in the latest round of shortlists.
Filmmaker Nadia Hallgren joined Pepsico head of original programming Allison Polly for a panel conversation on how the brand is integrating with entertainment content during Campaign US’ Brand Entertainment Awards.
Digital marketing experts give an early look into the advertising experiences that will be opened up by mixed reality, and which categories of brands they expect to jump in first.
The winner and honorable mention from the 2023 Brand Entertainment Awards Best celebrity/athlete/influencer partnership/Best NIL deal category.
The non-profit organization aims to bring underrepresented creatives to the director’s chair for coveted Super Bowl ad spots – and prove the industry’s criteria for these jobs are too high.
The Spanish-language media company also touted several other multi-year sports partnerships, streaming and measurement upgrades during its upfronts presentation.
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
‘Most marketers don’t believe in their work; they just don’t want to get fired’: Gary Vee on state of the industry
Campaign sat with Gary Vaynerchuk to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia.
New talent, Temu's Super Bowl ads and creative awards were highlights of the agency’s year.