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Campaign US reveals 2023 Leading Latinos

To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.

Striking WGA members carrying signs reading "Writers Guild of America On Strike"
Pedro Lerma, Carla Santiago, Luis Miguel Messianu and Richard Edelman

Edelman and ad vets form Hispanic comms shop MEL

Headshot of Dana Marineau

CMO 50 2023: Dana Marineau

Headshot of Sofia Colucci

CMO 50 2023: Sofia Colucci

Headshot of Tracy Romulus

CMO 50 2023: Tracy Romulus

Headshot of Greg Joswiak

CMO 50 2023: Greg Joswiak

Olivier Francois

CMO 50 2023: Olivier François

Headshot of Greg Gallagher

CMO 50 2023: Greg Gallagher

Headshot of Claudine Cheever

CMO 50 2023: Claudine Cheever

VP of global brand and marketing, Amazon

Headshot of Katie Iles

CMO 50 2023: Katie Iles

Chief growth officer, The Farmer's Dog

Headshot of Jill McVickar Nelson

CMO 50 2023: Jill McVicar Nelson

CMO, Dunkin'

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Four marketing trends that defined 2023 for CMOs

As technology and tools continue to proliferate, marketers are more focused than ever on building authentic human connections.

Disney and Spectrum logos on smart phone screens

Media buyers demand flexibility in wake of Disney-Charter blackout

The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.

Members of the Writers Guild of America (WGA) East hold signs as they walk in the picket-line outside of HBO and Amazon's offices

The creator economy has a role to play in the Hollywood strikes

How will the prominence of social video affect today’s strikes?

PepsiCo's Unretirement ad

As the 2023 NFL season begins, brands line up for kick off

Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season.

Headshot of Michael Boychuk

What four years as a client taught me about running an agency

Not going to lie, it was a hellish-steep learning curve.

Subway blimp

It’s a bird, it’s a plane, it’s…a Subway blimp

Rival Blimpie’s response to Subway in the Sky is unclear.

Campaign Chemistry

Campaign Chemistry: PepsiCo VP of creative and digital Chris Bellinger

Bellinger talks about how he manages an in-house agency and takes us behind the scenes of high-profile shoots for PepsiCo brands.

Paper reading "The 104th season of the NFL the script"

Keegan-Michael Key helps the NFL kick off 2023 season in humorous, star-studded campaign

You Can’t Make This Stuff Up recaps the main characters of last year’s season and proposes plot twists for this year.

Campaign Chemistry

Campaign Chemistry: Doner CEO David DeMuth

DeMuth talks about his career at Doner, his favorite campaigns from his 34-year tenure at the agency and how the 85-year-old agency is staying relevant.

Headshot of Lawrence Edmondson

Lawrence Edmondson launches innovation consultancy Eat Big Digital, rejecting cyclical agency work

The former Barbarian CTO is looking to work with brands that want to transform their tech stack.

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Maximizing success on Amazon Prime Day

Essential strategies for maximizing success both on and off Amazon.

Pringles "Can hands" by Grey London

Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.

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Cannes Lions 2023: See all the U.S. winners in the Engagement category

U.S. agencies took home mostly gold, silver and bronze awards.

Clash of Clans Clash from the Past ad

Cannes Lions 2023: See all the U.S. winners in the Craft and Entertainment categories

Clash of Clans and Wieden + Kennedy Portland snagged two Grand Prix’s in Entertainment categories.

Screen shot from Mastercard's True Name campaign

IPG and Omnicom have propelled the U.S. to Cannes dominance

Meanwhile, Wieden+Kennedy and David are king of the indies, thanks to Nike and Burger King.

Cannes Lions logo

See who won the 2023 Cannes Lions for Pharma, Health & Wellness

Additionally, Publicis Groupe won the Lions Health Grand Prix for Good for its Working with Cancer initiative.

A blind man has his hands on a braille display in front of a screen that says Michelob Ultra Dreamcaster

Cannes Lions 2023: Watch the most shortlisted U.S. work across 17 categories

Campaigns for Michelob Ultra, Apple and Columbia Journalism Review received the most nods in the latest round of shortlists.

The Weeknd performs during the Pepsi Super Bowl LV Halftime Show at Raymond James Stadium

How Pepsico is leading the charge in creating engaging brand entertainment

Filmmaker Nadia Hallgren joined Pepsico head of original programming Allison Polly for a panel conversation on how the brand is integrating with entertainment content during Campaign US’ Brand Entertainment Awards.

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Marketing opportunities within Apple's Vision Pro headset

Digital marketing experts give an early look into the advertising experiences that will be opened up by mixed reality, and which categories of brands they expect to jump in first.

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Brand Entertainment Awards 2023: Best celebrity/athlete/influencer partnership/Best NIL deal

The winner and honorable mention from the 2023 Brand Entertainment Awards Best celebrity/athlete/influencer partnership/Best NIL deal category.

A Super Bowl LVII pop up sign is seen at the NFL Experience prior to Super Bowl LVII

Free the Work elevates diverse Super Bowl commercial directors with new shortlist

The non-profit organization aims to bring underrepresented creatives to the director’s chair for coveted Super Bowl ad spots – and prove the industry’s criteria for these jobs are too high.

Donna Speciale on stage in front of Televisa Univision logo

Upfronts: TelevisaUnivision strikes deal to air the Super Bowl in Spanish

The Spanish-language media company also touted several other multi-year sports partnerships, streaming and measurement upgrades during its upfronts presentation.

Korean band Blackpink performs on stage

Are celebrities overused in advertising?

The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?

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The new streaming landscape

How ad-supported offerings will impact investment strategies.

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Should Cannes be the ultimate standard for creativity?

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Gary Vaynerchuk sitting in chair at Campaign event

‘Most marketers don’t believe in their work; they just don’t want to get fired’: Gary Vee on state of the industry

Campaign sat with Gary Vaynerchuk to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia.

Ad featuring Toni Breidinger

Agency Performance Review 2023: Saatchi & Saatchi North America

New talent, Temu's Super Bowl ads and creative awards were highlights of the agency’s year.


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