This week’s agency news, people on the move, tech and media must-reads.
The club's chief revenue officer on its partnership with JAY-Z's Roc Nation, the new stadium, and accelerating brand transformation amid global crises.
Teresa Herd goes from building Intel's creative agency to helping brands form in-house shops in new HUb gig
The former VP global creative director and head of Intel's Agency Inside has partnered with HUb.
"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.
Five reasons why it's worth migrating marketing dollars this year to the digital sporting forum.
From new ways of working and revamped briefs to increased purpose-led work and more.
David&Goliath raises the issue for auto brand amid $1 million pledge to homeless-youth charities.
BBH Los Angeles, on board since 2018, gives the inside scoop on its campaign to explain what a Quibi is, followed by a quick pivot at crunch time.
"In this case, the meek shall not inherit the earth."
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.
Tokyo 2020 will mark Snapchat's third Olympic collab with the channel.
VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
"Through our live experiences we're always looking for ways to educate and show what a 5G network built right can do."
Visa has found a common thread between the Super Bowl and New York Fashion Week in its fourth appearance at the high-profile event.
Where are all the "old" creatives?
But the searches for Chinese food drop during the big game, Yelp data shows.
Bud Light, PepsiCo, Verizon, Tide and TurboTax were a yard ahead of the competition
Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
New models drive more eyeballs to car-buying platform as viewers seek more info.
Heat used its proprietary diversity ad score test to analyze the big game commercials.
Find out what these adland leaders have to say about this year's big game spots.
Like making quality noise without spending all the ad dollars?
McCann, Droga5 and the lesser-known Highdive were creative agencies on top this year.
"Sound is not an add-on to the message - it is the message," says Michael Boumendil, founder of Sixième Son
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
"We're still not seeing enough advertising that addresses women directly."
The company has more brands than ever being featured in Sunday's big game.
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.