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Agency Report Cards 2022: 72andSunny

Read 72andSunny's 2022 Report Card below.

Headshots of Ryan Chong, Marcos Kotlhar and Megan Bundy

Publicis Le Truc poaches three creatives from Ogilvy, FCB and 72andSunny

The New York-based collective is rebuilding its creative bench after founding partner Neil Heymann left in December.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Nielsen sale won’t change industry perception

Despite new ownership, the measurement provider still has a lot to prove to its customers as they test alternatives at this year’s upfront.

Nielsen

Nielsen to sell to private equity for $16 billion

The embattled measurement company rejected a previous takeover offer.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Advanced data talk takes over the upfront

TV buying is getting technical as the 2022 upfront season begins.

Headshot of Danny Robinson
Campaign Chemistry

Campaign Chemistry: Klarna CMO David Sandstrom

Sandstrom talks about Klarna’s growth in the U.S. and how the brand works with agencies as it navigates mass media.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Where is the client-agency respect?

The spat between Coinbase CEO Brian Armstrong and Martin Agency CEO Kristen Cavallo over the cryptocurrency exchange’s Super Bowl ad shows how respect for agencies has eroded.

Young girl drinking from Liquid Death water can at a kids' party

Ad of the week: Liquid Death’s ‘Kids hydrating at a party’

Kids chug tallboys of water in the irreverent brand’s latest campaign.

Coinbase logo on smartphone screen

How Coinbase stole Pepsi’s thunder as the most-talked about brand during the Super Bowl

Even though Coinbase’s website wasn’t ready for its own success.

MTN Dew's Puppy Monkey Baby ad

MTN Dew brings Puppy Monkey Baby out of retirement in campaign starring Charlie Day

The satirical campaign pokes fun at bland advertising.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

Super Bowl LVI ads improve diversity, but there’s work to be done

More diversity was noticeable on screen this year but, behind the camera, progress is slow.

Kids chug Liquid Death tallboys in Super Bowl spot

The ad also features a pregnant woman drinking a Liquid Death can of water.

Ryan Reynolds' Mint Mobile recycles old ad for Super Bowl

The wireless company saved marketing dollars by flipping the spot upside down and adding a voice-over.

Barkbox replaced Coinbase's QR code ad with a dog head

6 brands parody Coinbase’s Super Bowl QR code spot

Even the new NFL champion got in on the fun.

Mary J. Blige starred in women's health brand Hologic's Super Bowl ad.

Hologic, Mary J. Blige prep Super Bowl ad play

The company’s Super Bowl spot, “Her Health is Her Wealth,” puts a focus on women’s wellness.

Campaign US editor Alison Weissbrot and ChannelFactory's Lauren Douglass

WATCH: Campaign US and Channel Factory unpack the Super Bowl Ads

Watch as Campaign US editor Alison Weissbrot and Channel Factory SVP of marketing Lauren Douglass discuss the high and low notes from this year’s Super Bowl ads.

Coinbase's viral Super Bowl QR code ad

The most talked about Super Bowl ads of 2022

Campaign US rounded up Twitter’s top trending ads from the Big Game.

Kia's robot dog super bowl commercial

Campaign US’ Super Bowl bracket winner: Kia’s ‘Robo Dog’

David&Goliath’s spot stars an adorable robotic pup searching for his owner.

Scarlett Johansson and Colin Jost in Amazon’s Big Game Commercial: Mind Reader

Creatives pick their favorite Super Bowl ads

Industry creatives break down the good, the bad and the ugly from last night’s Big Game.

Mary J. Blige stars in Hologic's Super Bowl ad

Hologic, Mary J. Blige prep Super Bowl ad play

The company’s Super Bowl spot, “Her Health is Her Wealth,” puts a focus on women’s wellness.

View of SoFi Stadium, the site of Super Bowl LVI.

Super Bowl LVI social media war room tour: Behind the scenes with Budweiser and Wallbox

From the monitoring tools they’re using to the conversations they’ll be looking to jump into.

A sloth holding a bag of  Flamin' Hot Doritos in Frito-Lay’s 2022 Super Bowl ad.

Inside Frito-Lay’s 2022 Super Bowl campaign strategy

The snack food company banked on humor, music and star power for Lay’s and Flamin’ Hot Cheetos and Doritos.

Clip art of diverse business professionals talking.

Movers & Shakers: Spirit Airlines, DoorDash, Truly, Jimmy John’s and more

This week’s agency news, people on the move and brand buzz.

Andy Richter is Julius Caesar for Avocados From Mexico's Super Bowl ad

The comedian attends a tailgate party at the iconic Colosseum.

Arnold Schwarzenegger, Salma Hayek play retired Greek gods in BMW's Super Bowl ad

Zeus and Hera relocate from Mount Olympus to Palm Springs, Calif.

Pringles Super Bowl ad showing man with hand stuck in can of Pringles

A man spends life with a Pringles can on his hand in Super Bowl spot

The spot, by Grey Group, plays on the stat that 43% of people have gotten their arm stuck in a Pringles can.

Ken Jeong and Joel McHale ignite a culture war over nuts in Planters' Super Bowl spot

The satire feels all too realistic in our current cultural climate.

Headshot of Twitter Next's Ryan Oliver

How to approach Super Bowl LVI marketing on Twitter

Having a strong brand voice is key, said Twitter Next’s Ryan Oliver.

Kia's 'Robo Dog' becomes man's best friend

The Super Bowl spot, created by David&Goliath, features Kia's EV6 vehicle.

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