Laughter is the best medicine - even for brands. See what Grey's Bevan Mahaney has to say about it.
The AB InBev brand has invited agencies to compete for the business, Campaign has learned.
The marketing leaders share how to build brand love and purchase intent using tweets.
Sumer Friedrichs joins the bespoke McDonald's agency from GTB.
See what execs from Burger King, DDB North America, Ikea, BBDO and more have to say.
"Believe in something, even if it means sacrificing everything."
It's a sobering time for adland, in the best possible way, writes Hill Holliday's chairman and CEO.
Possible's 'We Counter Hate' movement pledges a $1 donation for every retweet of hate.
The head of global agency development shares insights on some recent trends.
Seven new roles have been announced.
Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.
Making the world a better place is making the beer giant even more profitable.
Think about why those Tide Super Bowl ads resonated so well.
Jump on exclusive video content, say the guys from Big Block.
New research by Omnicom Media Group finds marketers are lagging behind when it comes to authentic portrayals.
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
3 percenters made their voices heard during the Big Game for the fifth year in a row.
The Big Game's ratings were down 3 percent from last year.
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.
Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.
Augmented reality, teased for several years, finally breaks through at the Big Game.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.
The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.