Indeed enters the Super Bowl with an ad to inspire job seekers
The job site’s first big game spot features real people impacted by unemployment during the pandemic.
Movers & Shakers: Sanofi, 22squared, WarnerMedia, Coca-Cola
This week’s agency news, people on the move, tech and media must-reads.
9 of the funniest ads of 2020
This year, brands kept us laughing and provided comfort as the world changed around us.
Movers & Shakers: Noodles & Co., Facebook, Warner Bros., WNBA, DoorDash, Airbnb
This week’s agency news, people on the move, tech and media must-reads.
Nielsen to overhaul flagship currency by 2024, but change will be slow
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
TikTok links up with Horizon Media in first U.S. agency partnership
The arrangement is a nod to the platform’s growing importance to U.S. brands.
McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”
The McCann Worldgroup chairman and CEO announced his retirement last month.
TikTok challenger Triller keeps momentum strong through music
After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.
Movers & Shakers: Domino’s, Mother, Dunkin’, Vans, YouTube, S4 Capital
This week’s agency news, people on the move, tech and media must-reads.
Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi
This week’s agency news, people on the move, tech and media must-reads.
& The Network launches as global indie agency collective
The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.
Rapper Big Sean gets a spot on the Budweiser label
The AB InBev beer brand is distributing limited-edition tall-boy cans featuring the rapper as he debuts “Detroit 2” album.
NFL campaigns show gridiron-starved fans getting ready for the game
While other professional sports have launched, football is seen as a bellwether for a return to normalcy.
Diverse women in STEM take center stage in Olay’s new print campaign
Saatchi & Saatchi New York campaign for the Procter & Gamble skincare brand appearing in print and online.
Madden NFL 21 trailer and campaign a sign of the changing times
Campaign by Johannes Leonardo emphasizes a humbler player and gamer in a stark change from posturing of just five years ago.
With crowds stuck at home, Pepsi campaign elevates fan experience
After years of sponsoring big cultural moments like the Super Bowl halftime show, the ads turn the camera on the stars in the backyard.
WFH-centered survey at GS&P finds employees working longer, experiencing ‘rollercoaster’ days but also job satisfaction
The agency annually surveys employees but the lockdown prompted new questions about creativity, productivity and maintaining feelings of connection.
Sam Adams' 'Cousin from Boston' quizzes Red Sox legend about new MLB rules
The new ad was shot by GS&P cofounder Jeff Goodby and will air in New England.
AC Milan's mission to redefine the sport experience with unprecedented entertainment union
The club's chief revenue officer on its partnership with JAY-Z's Roc Nation, the new stadium, and accelerating brand transformation amid global crises.
Teresa Herd goes from building Intel's creative agency to helping brands form in-house shops in new HUb gig
The former VP global creative director and head of Intel's Agency Inside has partnered with HUb.
Inside chaotic Snuggle spot made in director's laundry room with family as actors and crew
"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.
Can brands become digital all-stars?
Five reasons why it's worth migrating marketing dollars this year to the digital sporting forum.
How will adland permanently change in the aftermath of coronavirus?
From new ways of working and revamped briefs to increased purpose-led work and more.
Kia asks: When you're sheltering at home, what about the homeless?
David&Goliath raises the issue for auto brand amid $1 million pledge to homeless-youth charities.
How Quibi's carefully plotted debut adapted due to the COVID-19 pandemic
BBH Los Angeles, on board since 2018, gives the inside scoop on its campaign to explain what a Quibi is, followed by a quick pivot at crunch time.
Coronavirus aftermath: What agencies in adland will emerge stronger?
"In this case, the meek shall not inherit the earth."
'Brands need these creators': TikTok influencers come of age
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
Brands need to shine a light on women's issues beyond International Women's Day
Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.
Snapchat aims to bring the Olympics to a mobile generation with NBC partnership
Tokyo 2020 will mark Snapchat's third Olympic collab with the channel.
WPP wins lion's share of $1.4B Intel global creative account
VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
How Verizon brought the Oscars to life in NYC using 5G
"Through our live experiences we're always looking for ways to educate and show what a 5G network built right can do."
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