Funny or die: Why we need brands with a sense of humor
Laughter is the best medicine - even for brands. See what Grey's Bevan Mahaney has to say about it.
Year in review: The good, bad, and just plain ugly in media
Thomson Reuters disbands in-house creative agency GCS
One-word answers with Grey Worldwide CEO Michael Houston
Movement marketing: What is your brand against?
Budweiser seeks agency partner for global soccer platform
The AB InBev brand has invited agencies to compete for the business, Campaign has learned.
Samsung, Toyota, AB InBev on using Twitter to tap into culture
The marketing leaders share how to build brand love and purchase intent using tweets.
We Are Unlimited hires production chief amidst growth push
Sumer Friedrichs joins the bespoke McDonald's agency from GTB.
Ad Club's Brave Brand honorees describe brave partnerships
See what execs from Burger King, DDB North America, Ikea, BBDO and more have to say.
Authenticity: Just Do It
"Believe in something, even if it means sacrificing everything."
Demand for truth means there's more at stake than KPIs or margins
It's a sobering time for adland, in the best possible way, writes Hill Holliday's chairman and CEO.
Agency's hate speech A.I. destroys harmful Twitter accounts
Possible's 'We Counter Hate' movement pledges a $1 donation for every retweet of hate.
Twitter's Stephanie Prager on World Cup, NBA Finals and video
The head of global agency development shares insights on some recent trends.
Introducing Huge's new wave of global leaders after recent CEO appointment
Seven new roles have been announced.
Brands must give (and take) four shits about purpose
Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.
Budweiser 'threw away rule book' to nail purpose-driven marketing
Making the world a better place is making the beer giant even more profitable.
Why cultural strategy and insight is instrumental to your marketing plan
Think about why those Tide Super Bowl ads resonated so well.
March Madness gives brands golden opportunity (if they take it)
Jump on exclusive video content, say the guys from Big Block.
Brands are struggling to keep up with the gender and inclusivity conversation, study suggests
New research by Omnicom Media Group finds marketers are lagging behind when it comes to authentic portrayals.
PyeongChang 2018: The quest for Olympic gold...for brands
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
The most successful Super Bowl ads, by the numbers
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
Highlights from the 3% Conference Super Bowl live tweetup
3 percenters made their voices heard during the Big Game for the fifth year in a row.
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Super Bowl LII ad review: Big Game vets weigh in on this year's offering
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
Squarespace "Make it happen" by Squarespace
Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.
Super Bowl LII superlatives from VCU Brandcenter
Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.
This year, call it the Sup-AR Bowl
Augmented reality, teased for several years, finally breaks through at the Big Game.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean
An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.
Here's how brands should use Twitter during the Super Bowl
The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
Amazon "Alexa loses her voice" by Lucky Generals
Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.
In dark times, brands are turning to humor to lighten Super Bowl LII's mood
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
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