Campaign US reveals 2023 Leading Latinos
To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.
CMO 50 2023: Claudine Cheever
VP of global brand and marketing, Amazon
CMO 50 2023: Katie Iles
Chief growth officer, The Farmer's Dog
CMO 50 2023: Jill McVicar Nelson
CMO, Dunkin'
Four marketing trends that defined 2023 for CMOs
As technology and tools continue to proliferate, marketers are more focused than ever on building authentic human connections.
Media buyers demand flexibility in wake of Disney-Charter blackout
The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.
The creator economy has a role to play in the Hollywood strikes
How will the prominence of social video affect today’s strikes?
As the 2023 NFL season begins, brands line up for kick off
Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season.
What four years as a client taught me about running an agency
Not going to lie, it was a hellish-steep learning curve.
It’s a bird, it’s a plane, it’s…a Subway blimp
Rival Blimpie’s response to Subway in the Sky is unclear.
Campaign Chemistry: PepsiCo VP of creative and digital Chris Bellinger
Bellinger talks about how he manages an in-house agency and takes us behind the scenes of high-profile shoots for PepsiCo brands.
Keegan-Michael Key helps the NFL kick off 2023 season in humorous, star-studded campaign
You Can’t Make This Stuff Up recaps the main characters of last year’s season and proposes plot twists for this year.
Campaign Chemistry: Doner CEO David DeMuth
DeMuth talks about his career at Doner, his favorite campaigns from his 34-year tenure at the agency and how the 85-year-old agency is staying relevant.
Lawrence Edmondson launches innovation consultancy Eat Big Digital, rejecting cyclical agency work
The former Barbarian CTO is looking to work with brands that want to transform their tech stack.
Maximizing success on Amazon Prime Day
Essential strategies for maximizing success both on and off Amazon.
Pringles "Can hands" by Grey London
Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.
Cannes Lions 2023: See all the U.S. winners in the Engagement category
U.S. agencies took home mostly gold, silver and bronze awards.
Cannes Lions 2023: See all the U.S. winners in the Craft and Entertainment categories
Clash of Clans and Wieden + Kennedy Portland snagged two Grand Prix’s in Entertainment categories.
IPG and Omnicom have propelled the U.S. to Cannes dominance
Meanwhile, Wieden+Kennedy and David are king of the indies, thanks to Nike and Burger King.
See who won the 2023 Cannes Lions for Pharma, Health & Wellness
Additionally, Publicis Groupe won the Lions Health Grand Prix for Good for its Working with Cancer initiative.
Cannes Lions 2023: Watch the most shortlisted U.S. work across 17 categories
Campaigns for Michelob Ultra, Apple and Columbia Journalism Review received the most nods in the latest round of shortlists.
How Pepsico is leading the charge in creating engaging brand entertainment
Filmmaker Nadia Hallgren joined Pepsico head of original programming Allison Polly for a panel conversation on how the brand is integrating with entertainment content during Campaign US’ Brand Entertainment Awards.
Marketing opportunities within Apple's Vision Pro headset
Digital marketing experts give an early look into the advertising experiences that will be opened up by mixed reality, and which categories of brands they expect to jump in first.
Brand Entertainment Awards 2023: Best celebrity/athlete/influencer partnership/Best NIL deal
The winner and honorable mention from the 2023 Brand Entertainment Awards Best celebrity/athlete/influencer partnership/Best NIL deal category.
Free the Work elevates diverse Super Bowl commercial directors with new shortlist
The non-profit organization aims to bring underrepresented creatives to the director’s chair for coveted Super Bowl ad spots – and prove the industry’s criteria for these jobs are too high.
Upfronts: TelevisaUnivision strikes deal to air the Super Bowl in Spanish
The Spanish-language media company also touted several other multi-year sports partnerships, streaming and measurement upgrades during its upfronts presentation.
Are celebrities overused in advertising?
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
The new streaming landscape
How ad-supported offerings will impact investment strategies.
Should Cannes be the ultimate standard for creativity?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
‘Most marketers don’t believe in their work; they just don’t want to get fired’: Gary Vee on state of the industry
Campaign sat with Gary Vaynerchuk to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia.
Agency Performance Review 2023: Saatchi & Saatchi North America
New talent, Temu's Super Bowl ads and creative awards were highlights of the agency’s year.
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