"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.
VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
"Through our live experiences we're always looking for ways to educate and show what a 5G network built right can do."
Visa has found a common thread between the Super Bowl and New York Fashion Week in its fourth appearance at the high-profile event.
Where are all the "old" creatives?
But the searches for Chinese food drop during the big game, Yelp data shows.
Bud Light, PepsiCo, Verizon, Tide and TurboTax were a yard ahead of the competition
Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
New models drive more eyeballs to car-buying platform as viewers seek more info.
Heat used its proprietary diversity ad score test to analyze the big game commercials.
Find out what these adland leaders have to say about this year's big game spots.
Like making quality noise without spending all the ad dollars?
McCann, Droga5 and the lesser-known Highdive were creative agencies on top this year.
"Sound is not an add-on to the message - it is the message," says Michael Boumendil, founder of Sixième Son
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
"We're still not seeing enough advertising that addresses women directly."
The company has more brands than ever being featured in Sunday's big game.
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.
The mini-documentary tells his inspiring story from homelessness to the top of his sport.
New Berlin Cameron, Perksy reveals insights a few days before the big game.
Amazon shows how archaic life was without Alexa in the brand's blockbuster Super Bowl ad starring Ellen DeGeneres.
Sean Bryan and Tom Murphy's careers have been linked for 24 years, in a partnership that goes from strength to strength. Clearly, there's some creative chemistry happening.
Agency of the year stories like this tend to feature lists of account wins and, perhaps, a hard loss or two.
In the span of one year, Lynn Lewis, the chief executive officer for U.S. operations at media giant UM has accomplished a lot at an agency already known for making a big impact.
Independent agency Mother, founded in London in 1996, continues to go from strength to strength.
Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.
Answers this way:
The unlikely duo is center stage for Michelob ULTRA's Super Bowl ad.
Mr. Peanut is as real as Velveeta is not real.