'Brands need these creators': TikTok influencers come of age

'Brands need these creators': TikTok influencers come of age

Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.

Brands need to shine a light on women's issues beyond International Women's Day

Brands need to shine a light on women's issues beyond International Women's Day

Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.

Snapchat aims to bring the Olympics to a mobile generation with NBC partnership

Snapchat aims to bring the Olympics to a mobile generation with NBC partnership

Tokyo 2020 will mark Snapchat's third Olympic collab with the channel.

WPP wins lion's share of $1.4B Intel global creative account

WPP wins lion's share of $1.4B Intel global creative account

VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.

How Verizon brought the Oscars to life in NYC using 5G

How Verizon brought the Oscars to life in NYC using 5G

"Through our live experiences we're always looking for ways to educate and show what a 5G network built right can do."

Visa brings sports and fashion together at NYFW

Visa brings sports and fashion together at NYFW

Visa has found a common thread between the Super Bowl and New York Fashion Week in its fourth appearance at the high-profile event.

Making ageism old news: Acknowledging (and addressing) advertising's bias challenge

Making ageism old news: Acknowledging (and addressing) advertising's bias challenge

Where are all the "old" creatives?

Consumers seek 127.4% more chicken wings on Super Bowl Sunday

Consumers seek 127.4% more chicken wings on Super Bowl Sunday

But the searches for Chinese food drop during the big game, Yelp data shows.

These brands won the Super Bowl with gen Z and millennials

These brands won the Super Bowl with gen Z and millennials

Bud Light, PepsiCo, Verizon, Tide and TurboTax were a yard ahead of the competition

Kia's Super Bowl effort nets $1 million for homeless youth

Kia's Super Bowl effort nets $1 million for homeless youth

Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.

Super Bowl hits and misses, according to Edmunds auto site

Super Bowl hits and misses, according to Edmunds auto site

New models drive more eyeballs to car-buying platform as viewers seek more info.

Super Bowl ads are 7% less diverse than other spots, research shows

Super Bowl ads are 7% less diverse than other spots, research shows

Heat used its proprietary diversity ad score test to analyze the big game commercials.

Industry insiders share their Super Bowl ad picks

Industry insiders share their Super Bowl ad picks

Find out what these adland leaders have to say about this year's big game spots.

These brands won Super Bowl outside of the big game

These brands won Super Bowl outside of the big game

Like making quality noise without spending all the ad dollars?

Campaign US' favorite in-game Super Bowl ads

Campaign US' favorite in-game Super Bowl ads

McCann, Droga5 and the lesser-known Highdive were creative agencies on top this year.

How a new approach to sound could bring attention to your brand

How a new approach to sound could bring attention to your brand

"Sound is not an add-on to the message - it is the message," says Michael Boumendil, founder of Sixième Son

Honda Pilot stages its own SuperB-Owl

Honda Pilot stages its own SuperB-Owl

Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.

The 'eyes' have it for Zenni Optical's first Super Bowl spot

The 'eyes' have it for Zenni Optical's first Super Bowl spot

The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.

It's Puppy Bowl Sunday, too

It's Puppy Bowl Sunday, too

Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.

Viewers want a more inclusive, less divisive Super Bowl

Viewers want a more inclusive, less divisive Super Bowl

"We're still not seeing enough advertising that addresses women directly."

PepsiCo marketing leaders on why Super Bowl is 'a great return for us'

PepsiCo marketing leaders on why Super Bowl is 'a great return for us'

The company has more brands than ever being featured in Sunday's big game.

TikTok Timeout, 1.6 million wings and pizza for twins

TikTok Timeout, 1.6 million wings and pizza for twins

Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.

NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot

NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot

The mini-documentary tells his inspiring story from homelessness to the top of his sport.

Only 1 in 3 people say Super Bowl ads accurately portray women

Only 1 in 3 people say Super Bowl ads accurately portray women

New Berlin Cameron, Perksy reveals insights a few days before the big game.

Amazon "Before Alexa" by Droga5 London

Amazon "Before Alexa" by Droga5 London

Amazon shows how archaic life was without Alexa in the brand's blockbuster Super Bowl ad starring Ellen DeGeneres.

Creative Person 2019: Sean Bryan and Tom Murphy, McCann New York

Creative Person 2019: Sean Bryan and Tom Murphy, McCann New York

Sean Bryan and Tom Murphy's careers have been linked for 24 years, in a partnership that goes from strength to strength. Clearly, there's some creative chemistry happening.

Agency Network of the Year 2019: McCann Worldgroup

Agency Network of the Year 2019: McCann Worldgroup

Agency of the year stories like this tend to feature lists of account wins and, perhaps, a hard loss or two.

Head of Agency/Media 2019: Lynn Lewis, UM

Head of Agency/Media 2019: Lynn Lewis, UM

In the span of one year, Lynn Lewis, the chief executive officer for U.S. operations at media giant UM has accomplished a lot at an agency already known for making a big impact.

Independent agency of the year 2019: Mother

Independent agency of the year 2019: Mother

Independent agency Mother, founded in London in 1996, continues to go from strength to strength.

Audi "Let it go" by 72andSunny Amsterdam

Audi "Let it go" by 72andSunny Amsterdam

Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.

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