It's a sobering time for adland, in the best possible way, writes Hill Holliday's chairman and CEO.
New research by Omnicom Media Group finds marketers are lagging behind when it comes to authentic portrayals.
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
3 percenters made their voices heard during the Big Game for the fifth year in a row.
The Big Game's ratings were down 3 percent from last year.
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.
Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.
Augmented reality, teased for several years, finally breaks through at the Big Game.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.
The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
The longtime customer stars in a series of offbeat spots in a campaign created entirely in-house.
But with the Olympics on the horizon, this year could be very different.
Fans can win real cash toward their savings goals by playing during ad breaks.
Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.
During this year's Big Game, only one person will get to taste the rainbow.
The International Olympic Committee's Rule 40 ad ban is still in full effect for PyeongChang.
Ahead of Super Bowl LII, current and former NFL players square off in the kitchen for a good cause.
Chief creative officer says it must recognize "a real desire for some kind of value exchange."
A new Ace Metrix survey analyzes the right time for brands to use the strategy.
Women's voices dominated many of the stories that 2017 will be remembered for.
Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.
Instead of having to react to moments and force ourselves into conversation, we can develop a strategy ahead of time, says Droga5's data strategy director.
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