Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi
This week’s agency news, people on the move, tech and media must-reads.
AC Milan's mission to redefine the sport experience with unprecedented entertainment union
The club's chief revenue officer on its partnership with JAY-Z's Roc Nation, the new stadium, and accelerating brand transformation amid global crises.
Teresa Herd goes from building Intel's creative agency to helping brands form in-house shops in new HUb gig
The former VP global creative director and head of Intel's Agency Inside has partnered with HUb.
Inside chaotic Snuggle spot made in director's laundry room with family as actors and crew
"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.
Can brands become digital all-stars?
Five reasons why it's worth migrating marketing dollars this year to the digital sporting forum.
How will adland permanently change in the aftermath of coronavirus?
From new ways of working and revamped briefs to increased purpose-led work and more.
Kia asks: When you're sheltering at home, what about the homeless?
David&Goliath raises the issue for auto brand amid $1 million pledge to homeless-youth charities.
How Quibi's carefully plotted debut adapted due to the COVID-19 pandemic
BBH Los Angeles, on board since 2018, gives the inside scoop on its campaign to explain what a Quibi is, followed by a quick pivot at crunch time.
Coronavirus aftermath: What agencies in adland will emerge stronger?
"In this case, the meek shall not inherit the earth."
'Brands need these creators': TikTok influencers come of age
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
Brands need to shine a light on women's issues beyond International Women's Day
Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.
Snapchat aims to bring the Olympics to a mobile generation with NBC partnership
Tokyo 2020 will mark Snapchat's third Olympic collab with the channel.
WPP wins lion's share of $1.4B Intel global creative account
VMLY&R is to lead the charge as Intel undergoes a transformation of its marketing model.
How Verizon brought the Oscars to life in NYC using 5G
"Through our live experiences we're always looking for ways to educate and show what a 5G network built right can do."
Visa brings sports and fashion together at NYFW
Visa has found a common thread between the Super Bowl and New York Fashion Week in its fourth appearance at the high-profile event.
Making ageism old news: Acknowledging (and addressing) advertising's bias challenge
Where are all the "old" creatives?
Consumers seek 127.4% more chicken wings on Super Bowl Sunday
But the searches for Chinese food drop during the big game, Yelp data shows.
These brands won the Super Bowl with gen Z and millennials
Bud Light, PepsiCo, Verizon, Tide and TurboTax were a yard ahead of the competition
Kia's Super Bowl effort nets $1 million for homeless youth
Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
Super Bowl hits and misses, according to Edmunds auto site
New models drive more eyeballs to car-buying platform as viewers seek more info.
Super Bowl ads are 7% less diverse than other spots, research shows
Heat used its proprietary diversity ad score test to analyze the big game commercials.
Industry insiders share their Super Bowl ad picks
Find out what these adland leaders have to say about this year's big game spots.
These brands won Super Bowl outside of the big game
Like making quality noise without spending all the ad dollars?
Campaign US' favorite in-game Super Bowl ads
McCann, Droga5 and the lesser-known Highdive were creative agencies on top this year.
How a new approach to sound could bring attention to your brand
"Sound is not an add-on to the message - it is the message," says Michael Boumendil, founder of Sixième Son
Honda Pilot stages its own SuperB-Owl
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The 'eyes' have it for Zenni Optical's first Super Bowl spot
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
It's Puppy Bowl Sunday, too
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
Viewers want a more inclusive, less divisive Super Bowl
"We're still not seeing enough advertising that addresses women directly."
PepsiCo marketing leaders on why Super Bowl is 'a great return for us'
The company has more brands than ever being featured in Sunday's big game.
TikTok Timeout, 1.6 million wings and pizza for twins
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.
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