No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

Pepsi Zero Sugar wants men to stop compromising

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Creative Person of the Year 2020: Margaret Johnson

Advertising Agency of the Year 2020: Goodby Silverstein & Partners

Independent Agency of the Year 2020: Joan

How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

Lessons from Cheetos and other brands on going beyond the paid spot.

Campaign US editor Alison Weissbrot on The PRWeek podcast

Weissbrot talks about editing PRWeek's sister publication, as well as the top PR and marcomms news of the week.

Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair

The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see craft and creativity on a par with Netflix and HBO in this year’s awards.

Movers & Shakers: Burger King, Coca-Cola, Facebook, TikTok, and more

This week’s agency news, people on the move, tech and media must-reads.

Super Bowl ads missed the mark on diversity

The industry’s male dominance was on display during this year’s game.

Super Bowl ads missed the mark on diversity

The industry’s male dominance was on display during this year’s game.

Without buying an ad, Pepsi drove the largest Super Bowl LV brand conversation

And five other brands that gave a championship performance, according to Twitter itself.

How PepsiCo used goPuff to deliver Super Bowl snacks in real time

The partnership tapped into immediate response marketing with instant delivery.

The most talked about Super Bowl ads of 2021

Campaign US rounded up the ads that generated the most buzz on social media.

Brands react to each other’s Super Bowl ads

While some brands bonded over their Super Bowl spots, others poked fun at one another.

Creatives share their top picks from Super Bowl LV

From funny to poignant, creatives share which ads they loved and which ones fell flat on Super Bowl Sunday.

Join the Clubhouse

PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.

The time machine Super Bowl

Which way is it headed?

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Advertisers aim to get the tone right at Super Bowl LV

Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumultuous year.

Jimmy John's Super Bowl spot parodies classic mob movies

Everybody Loves Raymond's Brad Garrett stars as mobster Tony Bolognavich, 'king of cold cuts.'

Anheuser-Busch airs first Super Bowl ad

The spot by Wieden + Kennedy explores the deeper meaning behind 'let's grab a beer.'

McDonald's thanks drive-thru customers in Super Bowl ad

The Wieden + Kennedy spot is a montage of customers singing their favorite songs at McDonald's drive-thrus across the country as restaurants shut down during the pandemic.

This year’s surprise Super Bowl MVP? Commerce

This year, a new group of brands are ushering in the post-pandemic era – signaling that things will never go back to the way they were.

Ad of the week: Tide: ‘The Jason Alexander Hoodie’

Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.

Movers & Shakers: American Airlines, Kraft Heinz, Marriott, McDonald’s and more

This week’s agency news, people on the move, tech and media must-reads.

Brands take the Super Bowl’s second biggest stage: social media

Brands are seizing on the Super Bowl buzz on social media platforms.

Comedian Jeff Wright to take over @TwitterMktg handle during Super Bowl LV

Twitter is also hosting its fourth #BrandBowl competition.

A peek inside brands’ Super Bowl war rooms

A Dunk in the Dark moment is unlikely, but brands and their agency partners will be mining online conversations nonetheless.