Twitter's Stephanie Prager on World Cup, NBA Finals and video
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Twitter's Stephanie Prager on World Cup, NBA Finals and video

The head of global agency development shares insights on some recent trends.

Introducing Huge's new wave of global leaders after recent CEO appointment
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Introducing Huge's new wave of global leaders after recent CEO appointment

Seven new roles have been announced.

Brands must give (and take) four shits about purpose
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Brands must give (and take) four shits about purpose

Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.

Budweiser 'threw away rule book' to nail purpose-driven marketing
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Budweiser 'threw away rule book' to nail purpose-driven marketing

Making the world a better place is making the beer giant even more profitable.

Why cultural strategy and insight is instrumental to your marketing plan
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Why cultural strategy and insight is instrumental to your marketing plan

Think about why those Tide Super Bowl ads resonated so well.

March Madness gives brands golden opportunity (if they take it)
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March Madness gives brands golden opportunity (if they take it)

Jump on exclusive video content, say the guys from Big Block.

Brands are struggling to keep up with the gender and inclusivity conversation, study suggests
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Brands are struggling to keep up with the gender and inclusivity conversation, study suggests

New research by Omnicom Media Group finds marketers are lagging behind when it comes to authentic portrayals.

PyeongChang 2018: The quest for Olympic gold...for brands
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PyeongChang 2018: The quest for Olympic gold...for brands

Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.

The most successful Super Bowl ads, by the numbers
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The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Highlights from the 3% Conference Super Bowl live tweetup
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Highlights from the 3% Conference Super Bowl live tweetup

3 percenters made their voices heard during the Big Game for the fifth year in a row.

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Super Bowl LII ad review: Big Game vets weigh in on this year's offering
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Super Bowl LII ad review: Big Game vets weigh in on this year's offering

A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.

Squarespace "Make it happen" by Squarespace
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Squarespace "Make it happen" by Squarespace

Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.

Super Bowl LII superlatives from VCU Brandcenter
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Super Bowl LII superlatives from VCU Brandcenter

Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.

This year, call it the Sup-AR Bowl
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This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

Expectations, or lack thereof, for the 2018 Big Game
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Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean
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Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.

Here's how brands should use Twitter during the Super Bowl
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Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.

Amazon "Alexa loses her voice" by Lucky Generals
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Amazon "Alexa loses her voice" by Lucky Generals

Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.

In dark times, brands are turning to humor to lighten Super Bowl LII's mood
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In dark times, brands are turning to humor to lighten Super Bowl LII's mood

With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

'Human' for M&M's by BBDO New York
Squarespace gets its latest Super Bowl campaign into gear with Keanu Reeves
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Squarespace gets its latest Super Bowl campaign into gear with Keanu Reeves

The longtime customer stars in a series of offbeat spots in a campaign created entirely in-house.

Emotional narratives won big at last year's Super Bowl, says new Unruly study
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Emotional narratives won big at last year's Super Bowl, says new Unruly study

But with the Olympics on the horizon, this year could be very different.

Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess
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Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

Fans can win real cash toward their savings goals by playing during ad breaks.

'Big Game teaser' for Avocados from Mexico by GSD&M
The Campaign Super Bowl LII Ad Digest
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The Campaign Super Bowl LII Ad Digest

Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.

DDB keeps its Skittles Super Bowl spot under wraps, permanently
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DDB keeps its Skittles Super Bowl spot under wraps, permanently

During this year's Big Game, only one person will get to taste the rainbow.

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