Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
New models drive more eyeballs to car-buying platform as viewers seek more info.
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.
The mini-documentary tells his inspiring story from homelessness to the top of his sport.
Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.
INNOCEAN's Super Bowl spot first airs on "Today" and CBS special devoted to big-game ads.
The campaign for the Hyundai-owned luxury brand uses humor to capture younger buyers.
The automaker will support three nonprofits benefiting disadvantaged youth with a "Yards Against Homelessness" tie-in.
This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.
Action film director David Leitch pulls out all the stunts in this rollicking food fight.
Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and more Boston stars to come.
Check out a few pieces of work from Brazil, Mexico, Argentina, Puerto Rico and the U.S. Hispanic Market.
Unruly shares its annual predictions for big game commercial themes this year.
The marketing leaders share how to build brand love and purchase intent using tweets.
Sumer Friedrichs joins the bespoke McDonald's agency from GTB.
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
3 percenters made their voices heard during the Big Game for the fifth year in a row.
The Big Game's ratings were down 3 percent from last year.
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.
Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.
Augmented reality, teased for several years, finally breaks through at the Big Game.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
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