Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl

'Brands need these creators': TikTok influencers come of age

'Brands need these creators': TikTok influencers come of age

Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.

Super Bowl hits and misses, according to Edmunds auto site

Super Bowl hits and misses, according to Edmunds auto site

New models drive more eyeballs to car-buying platform as viewers seek more info.

Honda Pilot stages its own SuperB-Owl

Honda Pilot stages its own SuperB-Owl

Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.

The 'eyes' have it for Zenni Optical's first Super Bowl spot

The 'eyes' have it for Zenni Optical's first Super Bowl spot

The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.

It's Puppy Bowl Sunday, too

It's Puppy Bowl Sunday, too

Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.

TikTok Timeout, 1.6 million wings and pizza for twins

TikTok Timeout, 1.6 million wings and pizza for twins

Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.

NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot

NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot

The mini-documentary tells his inspiring story from homelessness to the top of his sport.

Audi "Let it go" by 72andSunny Amsterdam

Audi "Let it go" by 72andSunny Amsterdam

Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.

Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature

Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature

INNOCEAN's Super Bowl spot first airs on "Today" and CBS special devoted to big-game ads.

Celeb couple Chrissy Teigen and John Legend depict 'young luxury' in Genesis spot

Celeb couple Chrissy Teigen and John Legend depict 'young luxury' in Genesis spot

The campaign for the Hyundai-owned luxury brand uses humor to capture younger buyers.

Kia's Super Bowl campaign roots for the challenger

Kia's Super Bowl campaign roots for the challenger

The automaker will support three nonprofits benefiting disadvantaged youth with a "Yards Against Homelessness" tie-in.

Old Spice Guy returns with next-gen son in 10th anniversary campaign

Old Spice Guy returns with next-gen son in 10th anniversary campaign

This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.

Nachos get the Hollywood treatment in Taco Bell's latest

Nachos get the Hollywood treatment in Taco Bell's latest

Action film director David Leitch pulls out all the stunts in this rollicking food fight.

It's Boston for the win in Hyundai Super Bowl spot

It's Boston for the win in Hyundai Super Bowl spot

Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and more Boston stars to come.

Peek at some Latin American Cannes Lions contenders

Peek at some Latin American Cannes Lions contenders

Check out a few pieces of work from Brazil, Mexico, Argentina, Puerto Rico and the U.S. Hispanic Market.

Nostalgia, robotics and female-first ads to trump Super Bowl

Nostalgia, robotics and female-first ads to trump Super Bowl

Unruly shares its annual predictions for big game commercial themes this year.

Samsung, Toyota, AB InBev on using Twitter to tap into culture

Samsung, Toyota, AB InBev on using Twitter to tap into culture

The marketing leaders share how to build brand love and purchase intent using tweets.

We Are Unlimited hires production chief amidst growth push

We Are Unlimited hires production chief amidst growth push

Sumer Friedrichs joins the bespoke McDonald's agency from GTB.

PyeongChang 2018: The quest for Olympic gold...for brands

PyeongChang 2018: The quest for Olympic gold...for brands

Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.

The most successful Super Bowl ads, by the numbers

The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Highlights from the 3% Conference Super Bowl live tweetup

Highlights from the 3% Conference Super Bowl live tweetup

3 percenters made their voices heard during the Big Game for the fifth year in a row.

Eight-year overnight ratings low for Super Bowl LII on NBC

Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.

Squarespace "Make it happen" by Squarespace

Squarespace "Make it happen" by Squarespace

Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.

Super Bowl LII superlatives from VCU Brandcenter

Super Bowl LII superlatives from VCU Brandcenter

Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.

This year, call it the Sup-AR Bowl

This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

Here's how brands should use Twitter during the Super Bowl

Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.

Amazon "Alexa loses her voice" by Lucky Generals

Amazon "Alexa loses her voice" by Lucky Generals

Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.

In dark times, brands are turning to humor to lighten Super Bowl LII's mood

In dark times, brands are turning to humor to lighten Super Bowl LII's mood

With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.

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