Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl
Samsung, Toyota, AB InBev on using Twitter to tap into culture
The marketing leaders share how to build brand love and purchase intent using tweets.
We Are Unlimited hires production chief amidst growth push
Sumer Friedrichs joins the bespoke McDonald's agency from GTB.
PyeongChang 2018: The quest for Olympic gold...for brands
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
The most successful Super Bowl ads, by the numbers
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
Highlights from the 3% Conference Super Bowl live tweetup
3 percenters made their voices heard during the Big Game for the fifth year in a row.
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Super Bowl LII ad review: Big Game vets weigh in on this year's offering
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
Squarespace "Make it happen" by Squarespace
Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.
Super Bowl LII superlatives from VCU Brandcenter
Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.
This year, call it the Sup-AR Bowl
Augmented reality, teased for several years, finally breaks through at the Big Game.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Here's how brands should use Twitter during the Super Bowl
The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
Amazon "Alexa loses her voice" by Lucky Generals
Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.
In dark times, brands are turning to humor to lighten Super Bowl LII's mood
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Squarespace gets its latest Super Bowl campaign into gear with Keanu Reeves
The longtime customer stars in a series of offbeat spots in a campaign created entirely in-house.
Emotional narratives won big at last year's Super Bowl, says new Unruly study
But with the Olympics on the horizon, this year could be very different.
Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess
Fans can win real cash toward their savings goals by playing during ad breaks.
The Campaign Super Bowl LII Ad Digest
Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.
DDB keeps its Skittles Super Bowl spot under wraps, permanently
During this year's Big Game, only one person will get to taste the rainbow.
The Winter Olympics presents dangers and opportunities for brands looking to support Team USA
The International Olympic Committee's Rule 40 ad ban is still in full effect for PyeongChang.
Vox Creative and PepsiCo team up for round four of Game Day Grub Match
Ahead of Super Bowl LII, current and former NFL players square off in the kitchen for a good cause.
Animation can help sell dry or difficult products, new study says
A new Ace Metrix survey analyzes the right time for brands to use the strategy.
Our most popular news stories of 2017
Women's voices dominated many of the stories that 2017 will be remembered for.
Like 6-second ads, this will only take a few seconds...
Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.
How Wonderful's mandarin orange brand pivoted to grown-ups
The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.
How drones, snot and reindeer meat fueled Intel's latest social good campaign
New releases for World Animal Day highlight the tech firm's support of environmental research.
First impressions of the new fall TV season
Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.
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