Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl
The most talked about Super Bowl ads of 2021
Campaign US rounded up the ads that generated the most buzz on social media.
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Brands take the Super Bowl’s second biggest stage: social media
Brands are seizing on the Super Bowl buzz on social media platforms.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
Fans want brands to keep it light during the Super Bowl
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes.
Super Bowl LV already has a marketing winner: Budweiser
And its strategy is purpose.
Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”
The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz
How The NFL used TikTok to build authentic fan connections
The pro football league is generating fan engagement on TikTok comments.
Cointreau’s first Super Bowl ad shows support for local restaurants
The liqueur brand is launching the ad with the Independent Restaurant Coalition.
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
Four Super Bowl trends to watch
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
9 of the funniest ads of 2020
This year, brands kept us laughing and provided comfort as the world changed around us.
Kia asks: When you're sheltering at home, what about the homeless?
David&Goliath raises the issue for auto brand amid $1 million pledge to homeless-youth charities.
'Brands need these creators': TikTok influencers come of age
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
Super Bowl hits and misses, according to Edmunds auto site
New models drive more eyeballs to car-buying platform as viewers seek more info.
Honda Pilot stages its own SuperB-Owl
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The 'eyes' have it for Zenni Optical's first Super Bowl spot
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
It's Puppy Bowl Sunday, too
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
TikTok Timeout, 1.6 million wings and pizza for twins
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.
NFL's Josh Jacobs talks to younger self in Kia Super Bowl spot
The mini-documentary tells his inspiring story from homelessness to the top of his sport.
Audi "Let it go" by 72andSunny Amsterdam
Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.
Boston-connected celebs play with Hyundai Sonata's "smaht pahk" feature
INNOCEAN's Super Bowl spot first airs on "Today" and CBS special devoted to big-game ads.
Celeb couple Chrissy Teigen and John Legend depict 'young luxury' in Genesis spot
The campaign for the Hyundai-owned luxury brand uses humor to capture younger buyers.
Kia's Super Bowl campaign roots for the challenger
The automaker will support three nonprofits benefiting disadvantaged youth with a "Yards Against Homelessness" tie-in.
Old Spice Guy returns with next-gen son in 10th anniversary campaign
This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.
Nachos get the Hollywood treatment in Taco Bell's latest
Action film director David Leitch pulls out all the stunts in this rollicking food fight.
It's Boston for the win in Hyundai Super Bowl spot
Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and more Boston stars to come.
Peek at some Latin American Cannes Lions contenders
Check out a few pieces of work from Brazil, Mexico, Argentina, Puerto Rico and the U.S. Hispanic Market.
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