Follow Campaign and keep up-to-date with the latest creative work, pre-game and post-game analysis from this year's Super Bowl
Campaign US rounded up the ads that generated the most buzz on social media.
While some brands bonded over their Super Bowl spots, others poked fun at one another.
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Brands are seizing on the Super Bowl buzz on social media platforms.
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.
Second-screen activations include influencer partnerships and social media sweepstakes.
And its strategy is purpose.
The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz
The pro football league is generating fan engagement on TikTok comments.
The liqueur brand is launching the ad with the Independent Restaurant Coalition.
The digital activation is an effort by the brand to reach younger audiences during the big game.
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
This year, brands kept us laughing and provided comfort as the world changed around us.
David&Goliath raises the issue for auto brand amid $1 million pledge to homeless-youth charities.
Chipotle, Rihanna's Fenty Beauty, even Gucci and Prada come to these GenZ creators for a fresh take on their brands.
New models drive more eyeballs to car-buying platform as viewers seek more info.
Intricate Twitter campaign features Superb Owl team line-ups, a kiss cam and even a Most Valuable Owl award.
The online eyewear retailer only running its San Francisco 49ers-themed commercial in visionary places.
Dignity Health is running a regional spot during Animal Planet's rescue-dog match and the Super Bowl.
Order me: Chipotle, Pizza Hut and Applebee's promote their way onto Super Bowl party menus.
The mini-documentary tells his inspiring story from homelessness to the top of his sport.
Audi enlists Game of Thrones star Maisie Williams for its latest Super Bowl campaign.
INNOCEAN's Super Bowl spot first airs on "Today" and CBS special devoted to big-game ads.
The campaign for the Hyundai-owned luxury brand uses humor to capture younger buyers.
The automaker will support three nonprofits benefiting disadvantaged youth with a "Yards Against Homelessness" tie-in.
This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.
Action film director David Leitch pulls out all the stunts in this rollicking food fight.
Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and more Boston stars to come.
Check out a few pieces of work from Brazil, Mexico, Argentina, Puerto Rico and the U.S. Hispanic Market.
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