The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.
The pair’s latest campaign, Let History Say Thæ Exist, adds a new letter to the alphabet to make written languages more inclusive of those beyond the binary.
This week’s agency news, people on the move and brand buzz.
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
The brand wanted to connect with its “courageous, thrill-seeking fans.”
Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
Data company Truthset found more than one-third of the Hispanic audience is left unaccounted for in consumer datasets.
Brand-building principles from RuPaul’s Drag Race.
The campaign created by students at Humber College was part of an early career program at Zulu Alpha Kilo.
Edelman has bought a minority stake in the firm.
The campaign, titled Connectivity is a Human Right, is an initiative to circumvent the internet shutdowns by the Islamic Republic of Iran and provide the country with unmitigated access.
Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016
The social media star is touting his love for other veggies in the spot.
Matthew Harrington will assume leadership of the region.
The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
Lubar talks about changes to DDB’s North American leadership team and structure, the potential of generative AI on creativity and the business and how clients are navigating ongoing uncertainty.
Look whacky and stay frosty—the fashion statement you never knew you needed.
Marketers should adapt their TV targeting strategies to take into account the changing habits of the high spending consumer segment.
The annual report drops today, accompanied by an out-of-home campaign aimed at holding company employees.
Friedericks will lead the agency’s global creative team and assist with new business.
EXCLUSIVE: Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
Mark Read and Rob Reilly decode India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.
Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Speaking through, not to, U.S. Hispanics/Latinos.
The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.
Watch the film here.
From AI anchors to articles churned out by Chat GPT, what's the value today of a human journalist?
By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.
Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.