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How ESPN Bet is taking on sports betting giants with launch campaign
EXCLUSIVE: Arts & Letters created the debut work and Publicis handled media buying.
Mother New York hires Nedal Ahmed as executive creative director
EXCLUSIVE: She joins from Google Creative Lab, where she previously served as creative director for Google Pixel.
Campaign’s 2024 Big Game Barometer 3: Brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Gag City roundup: The brands are tickled pink by Nicki Minaj’s album drop
Brands are gagged by the fan-created AI kingdom in honor of the rapper’s fifth album release Friday.
MikeWorldWide agrees to pay nearly $2.3 million over COVID loans
The settlement comes after a whistleblower filed a lawsuit against the agency in January under the False Claims Act.
Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide
Where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.
Behavior as a prompt: Why AI’s ability to anticipate will change business forever
The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.
Twitch recaps year with side-scroller and streamer competition
It’s also encouraging streamers to host their own end-of-year recap for their individual communities.
UM names Erin Quintana US CEO
Joe DeMiero is taking a leave of absence.
WATCH: Campaign US’ favorite holiday ads
From a twist on A Christmas Carol to taking a quiet break during the holidays, these are the holidays that delighted the Campaign US editorial team.
Latest articles
What Lego Fortnite means for marketers
Move over, Roblox. Brands have a whole new toolkit on Fortnite.
Movers & Shakers: Verizon, Krispy Kreme, Dentsu Americas, Maximum Effort and more
This week’s agency news, people on the move and brand buzz.
Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
Pringles will return to the Super Bowl for the seventh consecutive year
The brand promises ‘a completely new direction’ for Super Bowl LVIII.
DDB elevates Tomas Gonsorcik to global chief strategy officer
EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.
TikTok study reveals five creator marketing best practices
TikTok partnered with creator marketing platform CreatorIQ on the report.
Prime Video nabs first big agency partner as it prepares to sell ads in 2024
The platform boasts access to an estimated 115 million viewers in the U.S.
How Pinterest got involved with the 2023 White House holiday display
Autumn Communications supported the ‘last minute operation.’
Can communicating in the metaverse improve mental health? Jewel hopes so
The singer discussed the virtual community Innerworld at the 2023 Forbes Healthcare Summit.
Assembly promotes Rick Acampora to global CEO
EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.
Holiday Ad of the Week: United Airlines’ Love in Plane Sight
It’s long compared to typical holiday ads, but worth the time.
Ogilvy Singapore brings home the very real dangers of neglecting cyber security
The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.
Campaign Chemistry: 72andSunny global CEO Evin Shutt
Shutt talks about how the agency is evolving its approach to creativity and outlines its talent and DE&I strategy.
Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
Building resilience and motivation through turbulence
How to lead in times of war.
How BBC's commitment to verified journalism is shaping brand safety for advertisers
Why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
Publicis Creative hires Susie Nam as US CEO as Andrew Swinand departs
The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.
Real Chemistry eliminates 3% of its workforce
The agency let go of 66 of its 2,000-person workforce across varying departments.
Which brand had the best Spotify Wrapped parody?
Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.
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