Unlimited
Tinder picks Movers+Shakers as social media and culture AOR
The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.
Divergenres and WongDoody amend the alphabet to support gender inclusivity
The pair’s latest campaign, Let History Say Thæ Exist, adds a new letter to the alphabet to make written languages more inclusive of those beyond the binary.
Movers & Shakers: Chipotle, Pandora, WPP, AKQA Bloom and more
This week’s agency news, people on the move and brand buzz.
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why
The brand wanted to connect with its “courageous, thrill-seeking fans.”
Twitter/X paywall? No one will pay for a town square without value
Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.
Australia shamed in full-page New York Times ad over climate change inaction
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
Data providers are underrepresenting the U.S. Hispanic population, study finds
Data company Truthset found more than one-third of the Hispanic audience is left unaccounted for in consumer datasets.
Drag up your brand
Brand-building principles from RuPaul’s Drag Race.
Student attempts to pay for things with swag in campaign against unpaid internships
The campaign created by students at Humber College was part of an early career program at Zulu Alpha Kilo.
Latest articles
Edelman and ad vets form Hispanic comms shop MEL
Edelman has bought a minority stake in the firm.
Iranian Diaspora Collective’s OOH campaign aims to bring the internet to Iran
The campaign, titled Connectivity is a Human Right, is an initiative to circumvent the internet shutdowns by the Islamic Republic of Iran and provide the country with unmitigated access.
Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016
The social media star is touting his love for other veggies in the spot.
Edelman US CEO Lisa Osborne Ross takes leave of absence
Matthew Harrington will assume leadership of the region.
‘We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Hispanic Heritage Month-ish: A time of general confusion
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
Campaign Chemistry: DDB Worldwide global president and COO Alex Lubar
Lubar talks about changes to DDB’s North American leadership team and structure, the potential of generative AI on creativity and the business and how clients are navigating ongoing uncertainty.
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated
Look whacky and stay frosty—the fashion statement you never knew you needed.
50-plus consumers are embracing the flexibility of connected TV
Marketers should adapt their TV targeting strategies to take into account the changing habits of the high spending consumer segment.
Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report drops today, accompanied by an out-of-home campaign aimed at holding company employees.
Jody Friedericks joins 160over90 as global executive creative director
Friedericks will lead the agency’s global creative team and assist with new business.
Wunderman Thompson develops tech to analyze emotional responses to ads
EXCLUSIVE: Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
We are not using AI to cut costs: Mark Read
Mark Read and Rob Reilly decode India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.
Apple raises the sustainability bar, yet Mother Nature yearns for more
Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Finding the Latino in the Austrian
Speaking through, not to, U.S. Hispanics/Latinos.
Media buyers demand flexibility in wake of Disney-Charter blackout
The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.
Apple shares a carbon footprint update with Mother Nature
Watch the film here.
Is the era of human-generated journalism officially over?
From AI anchors to articles churned out by Chat GPT, what's the value today of a human journalist?
Hispanic Heritage Month: A time to reflect on your brand's missed opportunity
By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.
WNBA’s Sue Bird on revolutionizing the future of women’s sports
Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.
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