Screen shot from ESPN Bet ad

How ESPN Bet is taking on sports betting giants with launch campaign

EXCLUSIVE: Arts & Letters created the debut work and Publicis handled media buying.

Headshot of Nedal Ahmed

Mother New York hires Nedal Ahmed as executive creative director

EXCLUSIVE: She joins from Google Creative Lab, where she previously served as creative director for Google Pixel.

Hellmann's Instagram post

Campaign’s 2024 Big Game Barometer 3: Brands, agencies, creative and more

Here are all the latest updates on Super Bowl LVIII advertising.

US rapper Nicki Minaj accepts the Michael Jackson Video Vanguard Award onstage during the MTV Video Music Awards at the Prudential Center in Newark, New Jersey on August 28, 2022

Gag City roundup: The brands are tickled pink by Nicki Minaj’s album drop

Brands are gagged by the fan-created AI kingdom in honor of the rapper’s fifth album release Friday.

Stock art of a PPP application

MikeWorldWide agrees to pay nearly $2.3 million over COVID loans

The settlement comes after a whistleblower filed a lawsuit against the agency in January under the False Claims Act.

Headshot of Ian Whittaker

Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide

Where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.

Headshot of Dan Gardner

Behavior as a prompt: Why AI’s ability to anticipate will change business forever

The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.

Twitch Recap Game screen showing pixel art dinosaur and Twitch logo

Twitch recaps year with side-scroller and streamer competition

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.

Erin Quintana and Joe DeMiero

UM names Erin Quintana US CEO

Joe DeMiero is taking a leave of absence.

Clip art of snowy houses with Campaign's logo and "Happy Holidays" above them

WATCH: Campaign US’ favorite holiday ads

From a twist on A Christmas Carol to taking a quiet break during the holidays, these are the holidays that delighted the Campaign US editorial team.

Latest articles

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What Lego Fortnite means for marketers

Move over, Roblox. Brands have a whole new toolkit on Fortnite.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Verizon, Krispy Kreme, Dentsu Americas, Maximum Effort and more

This week’s agency news, people on the move and brand buzz.

Elon Musk at the New York Times annual DealBook summit

Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’

Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.

Spotify Taylor Swift Global Top Artist banner

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

Bride and groom wedding cake decoration with groom's hand stuck in Pringles tube

Pringles will return to the Super Bowl for the seventh consecutive year

The brand promises ‘a completely new direction’ for Super Bowl LVIII.

Headshot of Tomas Gonsorcik

DDB elevates Tomas Gonsorcik to global chief strategy officer

EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.

Man using smartphone and ring light recording setup

TikTok study reveals five creator marketing best practices

TikTok partnered with creator marketing platform CreatorIQ on the report.

Tiles of Amazon Prime TV shows

Prime Video nabs first big agency partner as it prepares to sell ads in 2024

The platform boasts access to an estimated 115 million viewers in the U.S.

Woman hanging ornaments on Christmas tree in the White House

How Pinterest got involved with the 2023 White House holiday display

Autumn Communications supported the ‘last minute operation.’

Image of Jewel on stage with Steve Forbes

Can communicating in the metaverse improve mental health? Jewel hopes so

The singer discussed the virtual community Innerworld at the 2023 Forbes Healthcare Summit.

Headshot of Rick Acampora

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

United Airlines’ Love in Plane Sight poster

Holiday Ad of the Week: United Airlines’ Love in Plane Sight

It’s long compared to typical holiday ads, but worth the time.

Person using laptop

Ogilvy Singapore brings home the very real dangers of neglecting cyber security

The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.

Campaign Chemistry

Campaign Chemistry: 72andSunny global CEO Evin Shutt

Shutt talks about how the agency is evolving its approach to creativity and outlines its talent and DE&I strategy.

Purpose image

Is there a case for moving away from purpose-led marketing?

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

Headshot of Liza Bortnikova

Building resilience and motivation through turbulence

How to lead in times of war.

Headshots of Jonathan Munro and Sean O'Hara

How BBC's commitment to verified journalism is shaping brand safety for advertisers

Why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.

Headshot of Susie Nam and Andrew Swinand

Publicis Creative hires Susie Nam as US CEO as Andrew Swinand departs

The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.

Empty office boardroom

Real Chemistry eliminates 3% of its workforce

The agency let go of 66 of its 2,000-person workforce across varying departments.

Merriam-Webster Twitter page

Which brand had the best Spotify Wrapped parody?

Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.


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