Smart phone displaying Tinder app

Tinder picks Movers+Shakers as social media and culture AOR

The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.

Letters carved into stone reading "Let History Say Thæ Exist"

Divergenres and WongDoody amend the alphabet to support gender inclusivity

The pair’s latest campaign, Let History Say Thæ Exist, adds a new letter to the alphabet to make written languages more inclusive of those beyond the binary.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Chipotle, Pandora, WPP, AKQA Bloom and more

This week’s agency news, people on the move and brand buzz.

Headshots of Jarrod Martin and Eileen Kiernan

IPG Mediabrands merges Kinesso, Reprise and Matterkind

Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.

Woman riding on giant Cheetos ride

Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why

The brand wanted to connect with its “courageous, thrill-seeking fans.”

Headshot of Rachael Berkey

Twitter/X paywall? No one will pay for a town square without value

Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.

New York Times full page ad criticizing Australia for climate inaction

Australia shamed in full-page New York Times ad over climate change inaction

Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.

Friends watching tv together at home

Data providers are underrepresenting the U.S. Hispanic population, study finds

Data company Truthset found more than one-third of the Hispanic audience is left unaccounted for in consumer datasets.

Lawrence Chaney and RuPaul

Drag up your brand

Brand-building principles from RuPaul’s Drag Race.

Unpaid is Unfair ads showing "intern receipts"

Student attempts to pay for things with swag in campaign against unpaid internships

The campaign created by students at Humber College was part of an early career program at Zulu Alpha Kilo.

Latest articles

Pedro Lerma, Carla Santiago, Luis Miguel Messianu and Richard Edelman

Edelman and ad vets form Hispanic comms shop MEL

Edelman has bought a minority stake in the firm.

Iranian Diaspora Collective video billboard in NYC

Iranian Diaspora Collective’s OOH campaign aims to bring the internet to Iran

The campaign, titled Connectivity is a Human Right, is an initiative to circumvent the internet shutdowns by the Islamic Republic of Iran and provide the country with unmitigated access.

Image from the Green Giant campaign starring Corn Kid

Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016

The social media star is touting his love for other veggies in the spot.

Lisa Osborne Ross

Edelman US CEO Lisa Osborne Ross takes leave of absence

Matthew Harrington will assume leadership of the region.

Hand tipping over block with Cathay's logo

‘We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Headshot of Danny Gonzalez

Hispanic Heritage Month-ish: A time of general confusion

Marketers want to talk to Hispanics, but grouping us by that term is not the answer.

Campaign Chemistry

Campaign Chemistry: DDB Worldwide global president and COO Alex Lubar

Lubar talks about changes to DDB’s North American leadership team and structure, the potential of generative AI on creativity and the business and how clients are navigating ongoing uncertainty.

Woman wearing orange puffer jacket

Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated

Look whacky and stay frosty—the fashion statement you never knew you needed.

Two senior citizens watching TV

50-plus consumers are embracing the flexibility of connected TV

Marketers should adapt their TV targeting strategies to take into account the changing habits of the high spending consumer segment.

Clean Creatives posters

Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'

The annual report drops today, accompanied by an out-of-home campaign aimed at holding company employees.

Headshot of Jody Friedricks

Jody Friedericks joins 160over90 as global executive creative director

Friedericks will lead the agency’s global creative team and assist with new business.

Old computer monitor displaying painting of an eye

Wunderman Thompson develops tech to analyze emotional responses to ads

EXCLUSIVE: Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

Headshots of Mark Read and Rob Reilly

We are not using AI to cut costs: Mark Read

Mark Read and Rob Reilly decode India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.

Screen shot of Apple's Mother Nature ad

Apple raises the sustainability bar, yet Mother Nature yearns for more

Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.

Headshot of Joel Rodriguez

Finding the Latino in the Austrian

Speaking through, not to, U.S. Hispanics/Latinos.

Disney and Spectrum logos on smart phone screens

Media buyers demand flexibility in wake of Disney-Charter blackout

The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.

Screen shot from Apple's sustainability update video

Apple shares a carbon footprint update with Mother Nature

Watch the film here.

Robot hands using a typewriter, AI journalist concept

Is the era of human-generated journalism officially over?

From AI anchors to articles churned out by Chat GPT, what's the value today of a human journalist?

Andy Checo headshot

Hispanic Heritage Month: A time to reflect on your brand's missed opportunity

By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.

Sue Bird, Jessica Robertson and Moira Forbes at the Forbes 2023 Power Women’s Summit.

WNBA’s Sue Bird on revolutionizing the future of women’s sports

Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.


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