An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.
Chairman and founder, Hero Media; founder, Hero Collective; founder, Blackweek
Global chief creative officer, Gotham; creative advisory group member, Unstereotype Alliance
PepsiCo’s first Black marketing team in the 1940s paved the way for more Black advertisers to join corporate America. Today’s trailblazers are paying it forward.
EVP, chief diversity and inclusion officer, Sony Music; founder and president, AdColor
Chief creative officer, innovation, North America, VML; cofounder, Blackweek
Chief creative officer, Mother NY; founder, The One School
Cofounder and CEO, Group Black
Campaign US gathered a group of creative leaders to rank the best ads of the game.
In the past eight years, the number of brands casting celebrities in their Super Bowl commercials has doubled — causing the effectiveness of star power to dwindle.
A deep-dive on why the mascot has endured for nearly 100 years.
Meanwhile, a relatively stagnant creative table shows that more new business wins don’t always boost rankings.
Campaign analyses the relationship between agencies, new business and the energy sector.
Despite horses, chimps, crabs and geese appearing in winning creative, dogs resonate most with Big Game viewers.
Brain-to-computer interfaces aren’t just sci-fi — here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before.
Campaign US gathered a group of creative leaders to rank the best holiday ads of the season.
Cannabis marketing regulations, which vary state to state, can impact brand growth and recognition among consumers, according to category experts.
In the interim, marketers must navigate an unclear landscape.
Five years after their debut, the newcomers have made a name for Liberty Mutual with their own brand of slapstick comedy.
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as inflation made an indirect impact on shopping habits.
Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get ahead.
EXCLUSIVE: While most young people get their news from social media, some rely on ‘word of mouth’ or ‘almost never follow the news,’ survey finds.
Online platforms are banding together to share best practices and detection methods.
60 industry up-and-comers who sat on the jury for the 2023 Campaign US BIG Awards shared their perspective on great creativity, emerging technology and what needs to change about the industry.
Independent shops stand out on media side.
Campaign hears from CMOs from across the globe about why and how in-house teams are changing.
Buy now, pay later services have been documented as risky for consumers — but forecasts indicate it will be a popular payment option for holiday gifts as economic pressures abound.
Brands like Duolingo and McDonald’s have given their mascots the reins on social media. This type of posting is much more strategic than meets the eye.
Some agencies are starting to experiment with AI in DE&I — but the road ahead is filled with challenges.