Insights
Demands for simplification spark media agency reorgs
As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.
Agencies raked over the coals for fossil fuel contracts
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
X paywall could be ‘final nail in coffin’
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Mekanism acquires digital design studio Zapiens
EXCLUSIVE: Mekanism will begin pitching the Madrid-based agency’s digital and user experience capabilities to clients early next year.
Why Latino-led creativity is thriving
Latino-run agencies continue to rise to the top in the U.S.
GroupM Nexus reorganizes, elevates Nicola Lewis to global chief solutions officer
EXCLUSIVE: The new structure, which sunsets the Xaxis, Sightline and Finecast brands, aims to make Nexus and its performance solutions easier for clients to access.
U.S. politicians projected to spend $12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Nancy Reyes leaves TBWA for Americas CEO role at BBDO
EXCLUSIVE: Reyes has been CEO of TBWA\Chiat\Day New York for the past two and a half years.
How L’Oréal embraced consumer individuality to create authentic marketing
Across its portfolio, L’Oréal brands effectively target young consumers with innovative strategies.
Procter & Gamble’s sustainability plans reap rewards with younger generations
The company’s portfolio of brands doubled down on sustainability and navigated a balance between established brand trust and independent brand excitement to draw in younger consumers.
Latest articles
Four marketing trends that defined 2023 for CMOs
As technology and tools continue to proliferate, marketers are more focused than ever on building authentic human connections.
Match Group is serious about its relationship with groundbreaking work
Spurred by financial returns from a brave Tinder campaign, Match Group’s entire portfolio has seen a spike in intuitive, inclusive advertising.
The 2023 Campaign US CMO 50
Campaign US' third annual list of 50 marketers setting the bar and changing the game.
L&C NYC hires Bruno Franchino as group creative director
Franchino will lead creative in the New York office as well as the agency’s creative studio in Lima, Peru.
The world is an out of home canvas
With advancements in technology such as AR, AI and CGI, out of home advertising is taking on a whole new life — and levels of investment.
Brands stunt at New York Fashion Week
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
In wake of Disney-Charter blackout, media buyers caution against fixed ad rates
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Apps, wearables and the data privacy shuffle
A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.
Can Criteo solve retail media’s fragmentation problem?
With a new self-serve DSP, measurement standards and monetization tech, the platform — and its competitors — are racing to unify retail media.
Campaign US Return to Office Survey: Advertising employees bristle at new mandates
The survey shows that while employees understand the value of in-person work, they don’t want to be forced to go to the office. Some executives are willing to cut their losses.
Retail media is altering the power dynamic between brands and retailers
As product negotiations continue, brands are finally gaining an upper hand.
Trailblazers: How a history of code-switching has helped Kate Wolff steer her agency through several storms
Wolff has a fascinating story and fierce determination to weather any storm that comes her way.
Brands fall back into bad habits
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
EU starts clock for six internet ‘gatekeepers’
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Can TikTok make Americans fall in love with social commerce?
The Chinese social media giant is creating a transactional social network for U.S. shoppers. Will it take off?
Affirmative action’s overturn will plague agency DE&I efforts long-term
The industry must take steps now to ensure it doesn’t loosen its commitment to DE&I long-term.
Case study: How Canva leveraged its internal team to market to other marketers
The latest iteration of Canva’s What Will You Design Today? campaign takes a toned-down approach and meets marketers where they are.
Why marketers still don’t have a going rate for creator campaigns
Creator marketing experts question if it’s even possible to come up with standard wages.
Beiersdorf selects OMD as media AOR for Europe and North America
The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024.
Nielsen tie-up with Amazon is latest sign of sports’ shift to streaming
Streaming services are gaining a tighter grip on TV networks’ last frontier.
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