The dance duo look into the camera holding up Digestive biscuits attached to their necklaces

McVitie's signs up to sponsor ITV's 'Britain's Got Talent'

Biscuit brand's biggest sponsorship deal to date.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

Super Bowl LVI: Where are all the women and POC directors?

A plea to do better on the diversity front as this year’s batch of ads rolls out.

Headshot of Mike Dodds.

Ex Proximity CEO Mike Dodds re-emerges to join fledgling marketing group

Dodds will advise on strategy and acquisition at The Salocin Group.

A portrait photo of new Mindshare EMEA boss Mark Heap

Mindshare names new EMEA CEO

Mark Heap returns to Mindshare after leadership roles at Group M stablemate MediaCom, and PHD.

Photo of Jo Arden in an office

Ogilvy UK raids Publicis for CSO

Ogilvy UK has strengthened its strategic offering with the hiring of Publicis.Poke's chief strategy officer.

Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

Person scrolling on their smartphone

ASA clampdown on influencers will de-monetise those who fall foul

Six public figures – including Jodie Marsh and former Love Island contestants – are being targeted by the ASA's new strategy, which law firm Lewis Silkin says will damage both the reputations and incomes of transgressors.

Chicago: Oscar winning film director Matthew A. Cherry

Twitter resurrects tweets from stars that brought their dreams to life

Twitter says: 'If you can dream it, tweet it.'

Campaign Experience Awards logo

Campaign Experience Awards deadline approaching

Entries need to be submitted by tonight.

Raj Nathwani

What saving our dad’s life taught me about data

‘Luck visits the curious’ – after 30-plus years of analysing data, I’m convinced it’s true, in marketing, in business and in life.