For better or worse, the advertising industry is tackling global collaboration head-on. But for all the efficiencies that come with it, the role of creativity must not be sacrificed.
A global director muses on calls and physical activity
From green hats to hangovers, there are countless regional faux pas that can kill an overseas deal. Here are 20 to avoid
Grey's worldwide CCO explains how to create an international incident from a global campaign
Part 3 in a series: Agency's creative chief chimes in on jet lag and meetings
Global creative chairman of McCann on how to resonate with consumers around the world
A day in the life: Dylan Williams, global chief strategy and innovation officer at Publicis Worldwide
Part 2 in a series: Publicis strategy chief on the impression his mentor made of living in the present
Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule
Leo Burnett's global chief creative officer shares his experience of tapping global creativity
It is a challenge to run 100 markets to the same standard but this is what the industry tries to do: aim for the same outcome even if the path to that outcome is different
Artificial intelligence will drive a new collaboration between man and machine, as PHD Worldwide explains in "Sentience: The Coming AI Revolution And The Implications For Marketing"
As incomes rise around the world, will consumers everywhere hunger for the same luxury products? Or will local tastes win out?
FCB West's CCO on how taking a big risk by moving abroad for a job could do wonders for your professional life and bring new opportunities
How a brand can weave itself into the "rich fabric of culture"
How a global bank gets the right message to six regions across the globe
Tools such as Slack, HipChat and Glip claim to supercharge collaboration by streamlining communication and freeing up your inbox. But first you have to get everyone on board
Airbnb's marketing chief muses on working with agencies and marketing worldwide
Leading the marketing function of a global company is no mean feat. How do the world's top chief marketing officers handle the challenge?
How BBDO and Pedigree spent two years in search of a global idea fit for dog food
Forget fancy software. When collaborating globally, BBDO prefers to keep it old school
It took Pedigree and BBDO more than a year to find the tag line. This is what happened to it next
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