For better or worse, the advertising industry is tackling global collaboration head-on. But for all the efficiencies that come with it, the role of creativity must not be sacrificed.
A day in the life: Evan Weissbrot, global executive director of engagement of TBWA New York
A global director muses on calls and physical activity
20 ways to embarrass yourself around the world
From green hats to hangovers, there are countless regional faux pas that can kill an overseas deal. Here are 20 to avoid
Creatives of the world, unite! (Or maybe not)
Grey's worldwide CCO explains how to create an international incident from a global campaign
A day in the life: Daniel Bonner, chief creative officer of Razorfish
Part 3 in a series: Agency's creative chief chimes in on jet lag and meetings
Global campaigns are dead; make meaning instead
Global creative chairman of McCann on how to resonate with consumers around the world
A day in the life: Dylan Williams, global chief strategy and innovation officer at Publicis Worldwide
Part 2 in a series: Publicis strategy chief on the impression his mentor made of living in the present
A day in the life: Matt Eastwood, CCO at J. Walter Thompson
Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule
How Leo Burnett used 'creativity without borders' to produce '#LikeAGirl'
Leo Burnett's global chief creative officer shares his experience of tapping global creativity
Global media buying. What could possibly go wrong?
It is a challenge to run 100 markets to the same standard but this is what the industry tries to do: aim for the same outcome even if the path to that outcome is different
The AI Revolution
Artificial intelligence will drive a new collaboration between man and machine, as PHD Worldwide explains in "Sentience: The Coming AI Revolution And The Implications For Marketing"
The myth of the global consumer
As incomes rise around the world, will consumers everywhere hunger for the same luxury products? Or will local tastes win out?
A shock to the system, a boost to the career
FCB West's CCO on how taking a big risk by moving abroad for a job could do wonders for your professional life and bring new opportunities
Running the global show: Garbhan O'Bric, global brand director of Baileys
How a brand can weave itself into the "rich fabric of culture"
Running the global show: Amanda Rendle, global head of marketing of HSBC
How a global bank gets the right message to six regions across the globe
All together now
Tools such as Slack, HipChat and Glip claim to supercharge collaboration by streamlining communication and freeing up your inbox. But first you have to get everyone on board
Running the global show: Jonathan Mildenhall, CMO of Airbnb
Airbnb's marketing chief muses on working with agencies and marketing worldwide
Running the global show: Keith Weed, CMO of Unilever
Leading the marketing function of a global company is no mean feat. How do the world's top chief marketing officers handle the challenge?
The brand stays in the picture
How BBDO and Pedigree spent two years in search of a global idea fit for dog food
Pedigree 'Feed the Good:' How one idea Is being interpreted around the world
It took Pedigree and BBDO more than a year to find the tag line. This is what happened to it next
We don't need no stinkin' Slack
Forget fancy software. When collaborating globally, BBDO prefers to keep it old school
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