The global brands VP is the latest guest on Campaign US' Pillow Talk series.
Industry veteran Fara Howard has been with the company since last February.
The chief strategy officer also gives advice to young people entering adland today.
"What I'm seeing now is so much energy and passion in the streets and in the industry and in our agency and I really feel optimistic that this is a moment to push off of to create real change."
"In this space in time, there needs to be an extra layer of understanding of the message you put out there."
Some brands have been honing in on escapism as part of their COVID audio strategy.
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
VIDEO: Creative Greg Hahn part of adland's great reinvention with new agency backed by trailblazing (non)model
Mischief @ No Fixed Address is poised to inject some seriously tangible change into a largely-broken ecosystem.
A new report from remote specialists We Are Rosie outlines the pros of this great talent migration.
Founder Kat Gordon and her team moved the conference forward to have these conversations now while these decisions are being made.
WW's Gail Tifford & VaynerMedia's Claude Silver on leading with heart, embracing new world and 50 years of friendship
These adland boss ladies go deep on insights for the industry and personal stories.
Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.
Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis.
How Havas Health & You's rapid evolution is powering needed convergence of creative, media and health in adland
CEO Donna Murphy on the future agency model, what wins in a post-pandemic world, and welcoming creative powerhouse Icaro Doria as new global CCO.
The ADOLOR Founder also touches on empathy, advice for young people and more.
Our alcohol consumption has changed. Here's what Barefoot is learning about consumer behavior and its own marketing strategy.
The creative duo has worked together for nearly three years.
Virtual sets, sterilized cameras dropped into clients' homes, CGI, synthetic actors, A.I. and, (most importantly) talent from every corner of the globe. This is the future. And it's better than the past.
'This is best time to be dirty dirty': Gary Vaynerchuk on why VaynerX is winning now and will continue to long after COVID
The agency's content-heavy 'Volume Model' is proving a hit with some of the world's biggest brands.
Nestlé-backed startup is reaping the rewards of a new model remote specialists We Are Rosie are pushing to help agencies and brands thrive at this time and beyond.
The well-known industry veteran shares insights for agencies, brands and young people.
This week is the chief marketing and growth officer's one-year anniversary at the holding company.
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budget, transparency, as well as its own membership.
Personal chats to give real, raw looks into the lives and minds of advertising and marketing execs during COVID-19 pandemic.
The dynamic duo discusses ins and out of working together for 12 years, what has changed since the start of COVID-19 and what to expect in the future.
Marla Kaplowitz talks future planning, payment terms and the most valuable agency components right now.
"We can't sit around and wait for these magical solutions -- we have to be the ones with the input."
Ad spend is strong, payment terms are untouched, and the brand's pumping money into the creative community at a time it's never been more needed.
What to do if you've lost your job (or scared of losing it), negotiating pay cuts, and what Trump's impending visa-halt means for global talent.
"It was the most challenging shoot I've ever been on": 50 takes, medical scooter for dolly, and one very concerned teacher.