Independent creative chiefs on turning attention into sales

How do creatives - wherever in the world - address the new client imperative to produce ideas that do more than get noticed?

Employers who are serious about building a healthy culture will win the war for talent

The future of social media in 2023 with We Are Social

Misty Locke joins Direct Digital Holdings’ board of directors

The former global CMO for Dentsu Media takes on this role at the Black-owned ad tech group.

Everything You Missed at CES 2023 | Campaign US x Channel Factory

Where Commerce Meets CRM

Building tomorrow’s best consumer experiences.

Reimagining Reality at CES 2023 with UM’s IPG Media Lab

How personification helped French giant Bouygues Telecom promote its Sustainable Smartphone program

The campaign leveraged personas to identify audience interests, which helped lead to results above market standards.

From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC

Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.

The rise of the micro-influencer: Your employees

Brands need to do more than simply mark Black history month each year. This is their opportunity to create change — and change starts from within.

Music video's comeback to the living room

Finding a better way to grow in a downturn

How to adapt to falling consumer sentiment and deliver growth.

Culture's changed. Has your marketing?

Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens.Here’s how to understand, connect with and align your brand values to digital natives.

Game on: Adapting gaming campaigns into brands’ metaverse experiences

Virtual worlds offer brands an opportunity to engage more deeply and continuously with their audience

Panelists explain what Web3 and the metaverse really are

The first panel at Campaign US’ recent Tech Talks event delved into these new technologies and how brands can use them.

When human emotion unlocks the power of marketers’ data

The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have

The future of marketing in a sustainable world

If You Build It, Will They Click?

How to devise digital creative that wins over consumers.

Women in Leadership

How to manage post-pandemic challenges on your journey to the C-suite.

Meet the Amazon Ads Partner Awards Winners 2022

Welcome to the winners’ stage for the Amazon Ads Partner Awards 2022! From bold innovation to striking creativity, these awards recognize Amazon Ads partners that bring their clients’ campaigns to life, while driving performance and growth.

The future is now and personified advertising is a slam dunk

A conversation on how advertisers can win today and in the future.

The power of humor in business

Steve Cody can discuss the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging.

Podcast: Roku and Jägermeister launch 'The Lesbian Bar Project'

Roku Brand Studio and Mast-Jägermeister US leaders discuss The Lesbian Bar Project, which spotlights lesbian bars and the communities they serve across the U.S.

Seven steps to demystifying the metaverse

The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default

Can identity and privacy co-exist?

Finding effective solutions in a privacy-safe future.

Agency-client communication sucks. Here’s how to change it

Industry leaders chime in on the most important communications issue in advertising

Meet the 40 Over 40 honoree: The David Agency's Fernando Musa

The founder and CEO proselytizes the value of a great idea and acknowledges his "brutally honest and transparent" leadership style.

Meet the 40 Over 40 honoree: Wunderman Thompson’s Jason Carmel

The global lead, creative data group discusses working with ‘broken geniuses’ and what he’s most passionate about changing in the industry.

Meet the 40 Over 40 honoree: North’s Rebecca Armstrong

The CEO and cofounder discusses the advice she’d give to her younger self and the mentors who helped her succeed.

Resetting the Client-Agency Relationship

Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.

Amazon Ads Partner Awards finalists revealed

Winners will be named at the Amazon Ads Partner Awards Gala in New York next month

Let’s Dispel Some Common Third-Party Data Misconceptions

Introducing LinkedIn Collective — A new community for B2B marketers

Five areas to improve client-agency relationships

The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it

Is your marketing technology ready for a recession?

Elevating marketing success with app insights data

Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.

The tech behind the spatial web

Creating value for consumers and brands in the next area of the internet

How marketing leaders should prepare for a recession

Future State: Navigating the Consumer Experience In a 3.0 Future

Facilitating authentic brand experiences in the metaverse.

How to build a promising future for the ad industry

LinkedIn CEO Ryan Roslansky gave his insights during the Cannes Lions International Festival of Creativity

IQ is dead — It's time for a different type of intelligence

How new forms of intelligence can unlock greater potential for brands

Is The “Big Idea” Over?

No one big idea can win the day in a marketplace that demands agility

The intersection of content and commerce

At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences.

Is the “Big Idea” Over? A podcast presented by Plus Company

The making of The Marketing Manifesto: Cannes summit

It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…

How Known used technology to launch Just Egg’s first-ever major brand campaign

Known’s proprietary platform Skeptic gives strategists and Buyer Scientists the tools they need to maintain an ambitious creative iteration and pruning program.

Prioritizing consumer's time, attention and privacy with Infillion’s Christa Carone, a podcast presented by Infillion

Campaign Chemistry Live from Cannes: Chris Bruss, head of Roku Brand Studio, a podcast presented by Roku

TV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising.

Future of TV Measurement with Disney Advertising & Samba TV, a podcast presented by Disney and Samba TV

Disney's Dana McGraw and Samba's Ashwin Navin sit down at Cannes to discuss the future of TV measurement.