How can brands win in commerce? That's what top marketers at GSK, Diageo, Samsung, Boxed.com and others discussed at a Campaign and Publicis Media roundtable in NYC. Learn how to not only survive, but thrive in this space...
McCann Health's Global Scientific Council drives the scientific agenda forward at the United Nations
The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicine and clients
Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
How finding the best talent requires a non-traditional approach
Want to really make a difference? Build a community from the ground up to unite people in today's polarised political climate
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.
By Rebecca Bedrossian, Global Content Director, POSSIBLE
Campaign got candid with top marketers, creatives and media experts during Cannes Lions to find out how brands are embracing purpose
Campaign got candid with brand marketers, creatives and media experts to understand the trends everyone will be talking about in the next 12 months...
Campaign got candid with brand marketers, creatives and media experts to learn how to craft a compelling campaign
It's an interview with a difference. An interview-flip was the first event to kick off Campaign's 50th birthday in Cannes. Campaign quizzed McCann Worldgroup chief Harris Diamond and global brand marketer Kathleen Hall of Microsoft - then the editors faced the questions. The deal - in pursuit of truth - was that questions would be challenging and answers frank. The reaction from both sides? Game on. Embarrassments and accusations of bias were let fly.
Campaign got candid with top marketers, creatives and media experts during Cannes Lions to better understand what people want from brands today.
This year's annual beach party was more special than ever, as Campaign launched its 50th celebrations. We gathered the best of the marketing, creative and tech industries at the Carlton beach to raise a glass with us.
What's the best ad of all time? What are the top creative influences in adland? Campaign asked Lord Heseltine, adam&eve/DDB's James Murphy, M&M Meteorite's Nicky Bullard and more...
With all the focus on video, one question often lingers for publishers and media companies: where's the money? Campaign led a team of experts to find out.
AI has the potential for brands to provide much better experiences - and it's starting to read emotions - but humans still hold the keys. Ticketmaster, Sony, IBM and MediaMath discussed where the balance lies and what the future holds...
From HSBC to Disney, all brands thrive if they convert customers into passionate advocates - Campaign led a senior-marketers' discussion on how to do just this...
That's the balance digital dices with constantly - so how do you effectively target and deliver positive experiences then get results online? A Campaign-GumGum hosted roundtable in Chicago discussed this and more...
Goldman Sachs, Boxed, Home Depot, Zenith, Essence and others analysed digital marketing's future and discovered it had a caring side at a Campaign-GumGum hosted roundtable in NYC...
Anna Ibbotson has just joined Edenspiekermann as CEO. She talks agility, creativity and how to find that fresh agency sweetspot
People with disabilities have spent their lives being missed by marketers.
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach
The adage is truer than ever as a fast-changing landscape demands fresh thinking from brand marketers
Serviceplan aims to be a true House of Communication that ignites a new spark every day for its clients
Only big, fresh ideas can help a brand break the rules and communicate its meaningful difference, cutting through the clutter of lazy campaigns
Agencies are brilliant at talking about themselves, but for growth you need to put the focus firmly on your clients
Brands must take a holistic view of user experience as customers' line between online and offline dissolves
Two decades of creative growth makes King James the ideal agency for fast-changing Africa
A deep understanding of consumer behaviour in different segments is the starting point for effective creative ideas
Agencies and brands should be inspired by young people's desire to help others and help them to drive positive change
Spring is one of the biggest shopping seasons - as many start dreaming of outdoor activities and new wardrobes. Our research highlights key trends and how to act on them...
Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how to win your customers' hearts and minds - and keep them...
By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
Everybody is talking technology, speed and scale - but marketers must not forget the thing that matters most: the customer. The Exchange Lab's Chris Hopkins explains how to prioritise people in programmatic...
Cover Hack invited creatives to design the wrap of our February print edition, in partnership with Ai Media Group. Bozboz's 'Cyborg Creep' won - but who missed out? Here's 10 of the best...
Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga
The A-word. Everyone uses it but do they really know it? Here's where you may be going wrong and how to get it right...
Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.
We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?
Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world aged 87. He talks to Campaign about taking a selfie in space, his love for travel and exploration and virtual reality...
Buzz Aldrin walked on the Moon - a walk that was the most-watched TV event of all time and mankind's greatest scientific feat. He's a former astronaut, engineer and lifelong activist that still pushes boundaries, inspires and educates at 87 years old. Leading agency figures discuss...
Albert Einstein defines genius. His influence across science, humanity, education - even popular culture - is unrivalled. Campaign and Greenlight discuss with leading agency figures why Einstein remains so relevant
Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...
True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influential. There is huge opportunity for advertisers - but how do you partner iconic talent with top brands in a way that audiences appreciate?
Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. The creative team or individual's work takes over the magazine's highest profile real estate...
Steve McQueen was a megastar who starred in Bullitt, The Great Escape and The Getaway - he was the 'king of cool' with enviable motorbike and racecar driving skills. Leading figures discuss his influence...
How emotion data can help creatives regain a bigger share of the marketing budget
Sophia Loren challenged conventions of beauty, empowered women all around the world and won two Academy Awards - she's an influencer that's still making an impact in her 80s. Why is she still so relevant? Leading agency figures discuss
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018.
Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.
Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan.
It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up?
Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...
Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.
McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.
Instead of worrying about data and digital, brands and agencies should be rigorously investing in customer-centric teamwork, says The Integer Group.
Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group
...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories
"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through?
"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their expenses, in an authentic manner, the more likely they are to let you in" says Alex Dimiziani, global marketing director at Airbnb - so how do you create authentic stories?
"The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions?
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
Data at its most granular gives brands deep insights into their customers
"It's a tough time to be too brave" says Microsoft's Kathleen Hall - so how do brands hit the right notes to connect with consumers?
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?
Campaign gathered media, marketing and advertising experts from Turner, AirBnB, Microsoft, Burger King and McCann Worldgroup to find out how the industry should progress...
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel
Who has 30 seconds? Not today's consumers. Here's how to get them to engage...
Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy -- is that it drives your entire business.
Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.
Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.
In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.
Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done -- without compromising on creativity.
The Internet is no longer the "Wild West" of marketing, but there's still plenty of disorder to go around. Here are five ways to control the chaos.
'We have reached 'peak screen' - a concept which is both exciting and terrifying,' says Damian Blackden
Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback.
Butterfly London is looking for a partner, head of strategy and innovation to head up its NY office. Bianca Cawthorne, founder of Butterfly, tells us about the perks and quirks of working at this growing brand agency and what the role involves.
Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech
Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown.
The future is machine learning, say two leaders in programmatic marketing, but the robots need their hands held every step of the way say two leaders in programmatic marketing.
Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.
Build an elite team of video marketing masters.
The common theme for this year's essential CMO skills is "put up or shut up."
Amsterdam-based creative agency Lemon Scented Tea specializes in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions.
In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitized, and traditional business models are shifting toward the development of e-commerce.
Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.
Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations.
Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and "story-doing."
Insights consultancy ADK Insights believes that the Netherlands' creative and technological milieu make it perfect for keeping up with the unpredictability of millennials.
Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture.
Campaign went Dutch for a conversation about entrepreneurship and innovation.
Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work.
Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there.
The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international center of excellence.
Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.
The Digital Creative Competition takes on an international flavor with this year's winners
By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work
Campaign and Ocean talk to leading agency figures about the power and potential of digital out-of-home
Technology is opening up new avenues for creativity in digital out-of-home - from connected displays that enable brands to bring together the digital and physical worlds to displays that can precisely target advertising to the right consumer.
MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential of influence to drive brand reputation and commerce.
MarketPro's checklist of interview questions is designed to tease out insights about your marketing candidates you may otherwise miss.
Data scientists and creatives can do amazing things when they work together.
What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.
How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it? We asked P&G, BBC, Spotify and The Trade Desk.
Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...
Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'
In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Eleanor Kahn sits in on a talk between Neil Christie managing director at Wieden + Kennedy and TBWA/London executive creative director Graeme Douglas.
We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build brands
Machines process data fast, freeing up operational people to focus on strategy. Only with man and machine working side by side will brands make the most of their digital spend
How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign and The Trade Desk investigate in a far-reaching roundtable discussion
Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting
In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded up the best quotes from Dmexco on the subject
From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone
Pokemon Go has captivated imaginations the world over - and adland is no exception.
We investigate how programmatic is changing the face of native advertising
Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising
More industry consolidation will lead to native advertising success
AI and machine learning are set to change the face of advertising - here's how.
In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco
Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet your appetite
Big data is big news - and the marketing brains of Dmexco have pondered how it'll make its impact felt. We've rounded up the best quotes from past Dmexco events
We quiz top marketing brains on the talking points of this year's Dmexco
To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences...
A lot has changed since the first Dmexco conference in 2009 - we look at how digital marketing's evolved
Dmexco crams a lot into its two days - here's what you'll need to stay on top of things.
Technology has changed the way marketers and advertisers reach their audiences - we've rounded up the best quotes on the subject from previous Dmexco conferences
Programmatic trading has changed the face of advertising in just a few short years. Find out where it's going next
If this is your first time at Dmexco, here's how to get the best from it
Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason
Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at
From TV to digital audio and native, programmatic buying is shaking up advertising in a big way
The general manager of The Trade Desk UK tells Campaign about spending time out of the office, his expectations for Dmexco 2016, FIFA, and 'slacking' at work...
Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome
Mobile is becoming an increasingly important tool for marketers - we've rounded up the best quotes on the subject from recent Dmexco events
It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data...
At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers
Mobile games are set to be the next sector to benefit from programmatic advertising - find out why
We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to
As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives
Digital audio advertising is set to be the next big growth area for programmatic buying - find out why
Big data is changing the way brands communicate with their customers - and enabling better experiences
Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.
The third of three #BENtalk films from Campaign and Branded Entertainment Network
In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.
Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity
McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival
Campaign asks: how are agencies preparing for a tech-focused future?
The second of three #BENtalks films from Campaign and Branded Entertainment Network
The first of three #BENtalks films from Campaign and Branded Entertainment Network
Campaign explores what you need to do to make your agency a hotbed of tech innovation
Cannes Lions winners and jurors reveal the one piece of tech that made their most innovative campaigns possible
Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks
Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks
We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?
The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
We ask industry experts if data could tell you anything about a consumer, what would you want to know?
We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy
Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.
Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone
The co-founder and COO of MediaMonks looks at where the industry is now and how far it's come in the past 15 years
More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers ...
In conjunction with creative agency MediaMonks, Campaign US gathered a panel of senior VR experts to explore the opportunities and obstacles of the virtual reality revolution.
Technology has opened doors for many driven individuals who wouldn't have had the opportunity to realise their dreams previously ...
We ask people at C2 to describe the three-day conference in three words. Here's what they said ...
Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app
Campaign talk to Mark Brand, a social entrepreneur and co-founder from Save On Meats at C2 Montréal
C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights
Ola Björling, Global Head of VR, MediaMonks, looks at what is really real about virtual reality.
"We're in the early days of black-and-white television" when it comes to virtual reality. As tech barriers fall away, how do you convert the story into a believable experience?
In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Eleanor Kahn listens in as Karen Blackett interviews Tess Alps.
A panel of experts recently gathered in NY to explore the VR revolution and the challenges it must overcome
Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...
Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play
While the way we tell stories has changed, the reason for doing so - to bring people together - is no different from when our prehistoric ancestors painted on walls
Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending
Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail
The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention
The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand
The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression
Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.
We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.
While VR is its infancy, how do we nurture the medium to maturity, without getting stuck comparing it to its siblings? In this piece MediaMonks' Head of VR Ola Björling explores how VR can be built up to be a truly ground breaking medium, rather than judging it as a medium by what's already been done.
For some conference goers, there is nothing more stressful than the idea of networking. When asked, many people cite networking as their No. 1 reason for coming to conferences, so avoiding networking is not the solution
Beyond curating inspiring speakers and attracting the right participants, what can a conference do to meaningfully and creatively connect people?
In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction...
These devices and services are taking advantage of ubiquitous connectivity to streamline consumers' lives.
The oft-hyped Internet of Things trend actually takes off, with connectivity coming to everyday household objects.
With the UK population becoming ever more entrenched in technology, Now Culture has already become the standard and can only accelerate further.
Six companies that are bringing the future of instant gratification to us... right now.
These fast-paced companies are delivering goods and services to customers who want it all: now.
Buy it now, Pay for it now, Find it now, Deliver it now, Watch it now, Call me now, Send it now.
Winning the acclaim and respect of our peers seems to be deep rooted in all artistic endeavour and designers and creatives are no different.
With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.
In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.
Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life -- and it has changed everything ...
Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life - and it has changed everything...
McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival
SPONSORED CONTENT: Video specialists discuss what to do with the medium today and tomorrow
Partner content: Go to SY Lau's keynote speech at Cannes
Today's independent agencies of a spirit of collaboration -- and a valuable alternative to the predictable results of traditional networks
Agencies need to apply their talents to entrepreneurial endeavors that create new-business opportunities for themselves and their clients
As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year
Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt
Sponsored Content: Africa is not a country, it's a collection of many small regions -- and brands that attempt a homogenous approach can fall flat on their faces
Sponsored Content: In today's scenario, speed of thought is the key to generating buzz and energy, but a client that can approve creative quickly is equally important
Sponsored Content: To stand the test of time, agencies must challenge themselves not just to create persuasive advertising, but to change the world
Sponsored Content: Stop using global campaigns in Africa or making South Africa its center. The continent is ready to make its diverse range of voices heard
Sponsored Content: To succeed in the age of conversation, we must follow clients' and consumers' behavioural shift towards digital and achieve true integration
Sponsored Content: The traditional borders of advertising have now disappeared. Agencies can no longer seek to invade popular culture -- they have to create it
Sponsored Content: The quest to produce excellent communications is beset by people who lack balls - be they marketers or people in the agencies they employ
Sponsored Content: Communications is an emotional business. After all, they're by people, for people. So let's focus less on focus groups and go with our gut
Sponsored Content: On the frontline of Greece's economic war, embattled clients are increasingly looking to their independent ad agency allies for strategic help
Sponsored Content: We already live in an era of globalization; brands now need to create innovative communication solutions that reflect the rise of globalization
Sponsored Content: Creative companies have a duty to produce work for themselves and their clients that makes a cultural impact and gets people talking
Sponsored content: Patronize Asia at your peril. It is the continent's smart kids you have been underestimating who will buy your product and choose your brand
Sponsored Content: Communicating with humans is the essence of what brands and agencies do. So why do we all too often fail to communicate on a human level?
Sponsored Content: Tailoring teams to meet specific client needs by collaborating selectively with other agencies will nearly always produce better results