Building brand humanity
Can technology help brands become more human?
The top trends and technologies you should know about
Campaign talks to RTL AdConnect CEO Stéphane Coruble about the most important technologies, trends and manufacturers at CES this year
How these CMOs are perfecting personalization
The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalization at CES 2020
Five ways your brand can win consumer hearts and minds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement
6 things brands should consider on sustainability
What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers
Brands are reorganizing. How must others adapt?
There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?
Meet the Digital 40 over 40 honorees: Dianne Wilkins
Dianne Wilkins is CEO at Critical Mass and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why her job is more than just a job, how her employees are a constant source of inspiration and why human interaction should never go digital
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
Meet the Digital 40 over 40 honorees: Patti Temple Rocks
Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth
Meet the Digital 40 over 40 honorees: Jennifer van Dijk
Digital 40 over 40 2019 winner, and Wasserman's marketing EVP, Jennifer van Dijk shares her secrets to success, must-know life hacks and proudest work
When data meets creativity
Sifting through 'real' from 'fake' data is important but a more challenging issue confronting brands and marketers might be the ethics of data.
How to build brands that win in the new economy
Dentsu's new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it's headed.
How Tencent continually connects with China's ever-changing consumer
Tencent's Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
How companies can "major" in finding purpose
Much is written and discussed about purpose, both in organizational terms - what is a company's mission - and in terms of individuals - how can we tap into our own reasons for being? Holly Brittingham, SVP, global talent & organizational development at FCB reveals all...
How should you talk to consumers today?
There are so many ways to reach people today - but what's the best way? Campaign asks the experts - from Droga5, Mars and Haribo - at Cannes Lions
How do you build experiences that make people laugh or cry?
Campaign asks the experts. We quiz media, marketing and creative leaders about how to move people in the modern age.
What makes an extraordinary story?
Campaign talks to industry storytellers from Haribo, Droga5 and Mars at Cannes to find out how to grab someone's attention in today's fragmented media world
What makes a modern connection?
Campaign gets candid with industry leaders about what it takes to build a connection today - hear tips on how to stand out and build a community
Which brands make your life better?
Campaign caught up with media, marketing and creative leaders from Mars and Warner Media to uncover the brands they can't live without - and why
The huge opportunity from political chaos
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
How to connect data and transform marketing results
Better and more simple use of technology is the key to unlocking that perfect marriage of data and creativity. But that comes from getting the right people and structure driving the machines...
The EU: finding new ways to defend brand purpose
Jacob Martinsson explains why, in the year of the European elections, the European Union changed its brand communications strategy
Key trends in commerce: how to survive and thrive
Campaign talks to marketing and media experts at Diageo, Publicis Media and Zenith about the changing commerce landscape - and how brands can come out on top
How the Army recruited a new audience: Experience stories
Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.
Data, creativity and intuition: how to get the balance right
Campaign picks the brains of marketing and media leaders at MillerCoors, Starcom Worldwide and Spark Foundry for advice on data-driven creativity
How AI combats loneliness - and writes books: Experience stories
The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.
Mission for Mars: how to create the world you want
Jane Wakely on brand purpose, solving pet-parents' pain points and which subscription service brings her joy
Relationship tips - RB Health & McCann in the spotlight
How do the best client-agency partnerships work?
The ad industry sums up British creativity at Cannes Lions
Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out
The Body Shop: the difference between activism and purpose
Jessie Macneil-Brown, head of global activism at The Body Shop, talks challenging beauty norms, getting political change and defining brand activism.
"Do we treat them as humans or do we treat them as eyeballs?"
The public's opinion of advertising is at an all-time low but current issues of trust extend beyond the industry and into many other areas of public life. Solutions are not simple nor is there one silver bullet. But that can't stop us trying...
Six ways creativity solves client problems
Businesses thrive through great creative thinking, whether it's marketing, product or service. A panel of leading marketers detailed how to get this message across
How to swim with the whales without getting wet: Experience stories
An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Turning pancakes into burgers: Experience stories
The story of how one letter changed exploded social media, the internet and one restaurant's business.
Extended reality gaming for self-driving cars: Experience stories
Holoride is gaming long-distance car journeys with VR
'Curiosity is a muscle' - Google's Ben Jones
'...the more you use it the faster you're going to learn and be receptive to new things' says Ben Jones, global head, Unskippable Labs at Google.
Gen Z refuses to have its gender put in a box
Members of Generation Z refuse to be identified by their gender and want to be defined by who rather than what they are. What does this mean for brands?
How to cultivate human connections
"There's a disconnect between creative agencies and media agencies" says Laila Mignoni, global creative excellence director at Bacardi
How is creativity evolving in a growth obsessed world?
Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...
Great work makes waves - and Britain makes great work
In a first, the UK government has partnered with the advertising industry to showcase creative capabilities. Meet some of the great British talent taking part in the Creativity Is GREAT campaign at Cannes Lions this summer and find out what creativity means to them...
Why smart TV means smarter insights
Vice President Alex Hole, on how Samsung Ads can deliver advanced TV advertising solutions in Europe
Your Cannes diary sorted
Campaign, content, creativity, CMOs, coffee, champagne... we're bringing all of these things to celebrate Cannes properly. Join us for hard-hitting content sessions and a light refreshment...
World's Leading Independent Agencies: Zulu Alpha Kilo
Why contrary thinking fuels success and leads to the conditions independent agencies need to thrive
World's Leading Independent Agencies: AGT Communications Group
How a collaborative, open and friendly approach in both business and football results in new opportunities worldwide
World's Leading Independent Agencies: hasan & partners group
Introducing a marriage... of creativity and customer-centricity that enables companies to take a step further and maximise customer value and loyalty
World's Leading Independent Agencies: Perfect Storm
Far from being a 'nice-to-have', purpose should be at the very heart of your business and giving meaning to your brands
World's Leading Independent Agencies: Jung von Matt
China offers a glimpse into the future for European marketers
World's Leading Independent Agencies: Javelin
In a world where authenticity is sought but in short supply, make deeper customer connections.
World's Leading Independent Agencies: MBA
As agency disciplines and client needs continue to evolve, a binary approach is less effective than ever. What's the answer?
World's Leading Independent Agencies: Brave Group
Being brave is not only a matter of doing, but also a way of thinking, and a way of working that can make a profound impact in a neophilic age
World's Leading Independent Agencies: DDI
There's something about artful wordplay that never ceases to entertain people. It's why the song 'The Fox (What does the Fox say?)' became an instant hit and why Nicki Minaj is so beloved for her foul-mouthed brashness
World's Leading Independent Agencies: Serviceplan
The integrated 'House of Communication' model drives maximum impact and relevance
More than food and drink: how brands get real impact
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
Where brand purpose goes wrong
Brand purpose is a huge trend for the industry - but many are getting it wrong. So how far does brand purpose influence consumer decisions? Will consumers put purpose above their own needs? And does advertising a brand purpose really drive sales? Simon White, chief strategy officer at FCB West reveals all...
"Be more Musk, less Zuckerberg": eight SXSW essentials
"If it's not going to be remembered, what's the point?" Aoife McGuinness, neuroscience consultant, revealed a counter-intuitive relationship between brand recall and brain activity. It was one of many surprising and inspiring moments as The British Music Embassy at SXSW became the backdrop for a series of debates about trust.
Not just another piece on Purpose
Susan Credle, global chief creative officer at FCB on the highs and lows of brand relationships
The UK's healing mission at SXSW
The UK Creative industry takes over a day at SXSW, to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.
How CBD is rehabilitating cannabis' image, and why marketers need to pay attention
The green rush is on: major consumer brands are researching and developing products, legislation and attitudes are changing, pharmas are pivoting - and marketing is at the center.
Change requires respect, communication and one crazy goal
It's not about work-life balance but work-life success says Lynn Lewis, CEO at UM Worldwide
The technology that is making - and breaking - brands this year
CES showcases global innovation in consumer technology. It is vast and unveils the tech shaping people's personal and professional lives today, tomorrow and beyond - from 5G to magic mirrors to robot breadmakers. McCann Worldgroup have edited the exhibition to find the best bits, so you don't have to...
ADLAND: "Stay focussed on people"
People come first in our agency culture, our approach to work and our attitude towards technology and innovation says Tim Leake SVP and chief marketing office at RPA
ADLAND: Creating ideas with the SoCal spirit
Collaboration is the cornerstone of our agency culture and Los Angeles is an ideal fit for our progressive ideas says Nicolas Van Erum, managing partner at Sid Lee Los Angeles
ADLAND: Standing up to stand out
Being a challenger brand means being brave, inspirational and standing up for your own truth says David Angelo, founder and chairman at David&Goliath
ADLAND: How entertainment moments create blockbuster brands
At BBH LA we create blockbuster brands through innovative partnerships and challenging the status quo says Frances Great CEO at BBH LA
ADLAND: Why talent creates lasting impact
Like Los Angeles, Anomaly is constantly looking to break boundaries - and this is only made possible by talent says Jiah Choi Partner and CEO at Anomaly LA
How L.A.'s dreamers adopt a challenger mentality
Los Angeles is not a city of dreamers - it's a city of makers. It's a city unafraid of risk, and one that embraces and cultivates creativity. So how is L.A. reinventing itself as an entrepreneur's paradise?
Changing the narrative: creating sustainable cultures of belonging
Racial news creates everyday trauma, says Heide Gardner, SVP, chief diversity and inclusion officer, IPG, and corporations have to respond with empathy and support
Why diversity means change, belonging... and profit
Deidre Smalls-Landau, global chief cross-cultural officer at UM Worldwide and EVP, managing director at IDENTITY on how to stop diversity from failing
Why banks don't need love for loyalty
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
Campaign US' official 31 Female Frontier honorees
From Championing Change to Leading the Charge, find out who we're celebrating this year.
Goals, gadgets and Guinness: How to maximise the AI opportunity
The benefits of AI are here but the pace of change is still relatively slow. From ancient ales to connected cars, how can brands take the next steps to capitalise on the AI opportunity?
What you need to know about health marketing for 2019 and beyond
What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...
The Commerce Revolution and how brands can keep up
How can brands win in commerce? That's what top marketers at GSK, Diageo, Samsung, Boxed.com and others discussed at a Campaign and Publicis Media roundtable in NYC. Learn how to not only survive, but thrive in this space...
Why evidence-based storytelling will help solve the biggest medical challenges
McCann Health's Global Scientific Council drives the scientific agenda forward at the United Nations
How McCann Health is sparking a revolution in healthcare comms
The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicine and clients
How to help clients grow
Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
"Personalization will be old news once it's at the scale we envision"
Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.
If you want a diverse team, change the rules
How finding the best talent requires a non-traditional approach
While America plays catch-up, agencies can take charge
Want to really make a difference? Build a community from the ground up to unite people in today's polarised political climate
Tencent vice president talks breaking online-offline boundaries
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
Alibaba's CMO on partnerships, World Cup and Olympics sponsorships
Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.
Recognizing Exclusion Is the Key to Inclusive Design: In conversation with Kat Holmes
By Rebecca Bedrossian, Global Content Director, POSSIBLE
Building fans: how brands can use purpose in powerful ways
Campaign got candid with top marketers, creatives and media experts during Cannes Lions to find out how brands are embracing purpose
Building fans: the essential media and content trends
Campaign got candid with brand marketers, creatives and media experts to understand the trends everyone will be talking about in the next 12 months...
Building fans: how to tell a great brand story
Campaign got candid with brand marketers, creatives and media experts to learn how to craft a compelling campaign
An interview in pursuit of truth
It's an interview with a difference. An interview-flip was the first event to kick off Campaign's 50th birthday in Cannes. Campaign quizzed McCann Worldgroup chief Harris Diamond and global brand marketer Kathleen Hall of Microsoft - then the editors faced the questions. The deal - in pursuit of truth - was that questions would be challenging and answers frank. The reaction from both sides? Game on. Embarrassments and accusations of bias were let fly.
Building fans: how the relationship between brands and consumers is changing
Campaign got candid with top marketers, creatives and media experts during Cannes Lions to better understand what people want from brands today.
Campaign toasts 50 years at Cannes beach party
This year's annual beach party was more special than ever, as Campaign launched its 50th celebrations. We gathered the best of the marketing, creative and tech industries at the Carlton beach to raise a glass with us.
Industry celebrates Campaign's 50th anniversary at Cannes Lions
What's the best ad of all time? What are the top creative influences in adland? Campaign asked Lord Heseltine, adam&eve/DDB's James Murphy, M&M Meteorite's Nicky Bullard and more...
When video goes 'over-the-top'
With all the focus on video, one question often lingers for publishers and media companies: where's the money? Campaign led a team of experts to find out.
Forget the algorithms, AI is reading your emotions
AI has the potential for brands to provide much better experiences - and it's starting to read emotions - but humans still hold the keys. Ticketmaster, Sony, IBM and MediaMath discussed where the balance lies and what the future holds...
Why fans are your best weapon
From HSBC to Disney, all brands thrive if they convert customers into passionate advocates - Campaign led a senior-marketers' discussion on how to do just this...
No more, no less: target as you like to be targeted
That's the balance digital dices with constantly - so how do you effectively target and deliver positive experiences then get results online? A Campaign-GumGum hosted roundtable in Chicago discussed this and more...
How to mix content and targeting to cut through
Goldman Sachs, Boxed, Home Depot, Zenith, Essence and others analysed digital marketing's future and discovered it had a caring side at a Campaign-GumGum hosted roundtable in NYC...
'Digital products don't fail because they're broken, they fail because nobody needs them'
Anna Ibbotson has just joined Edenspiekermann as CEO. She talks agility, creativity and how to find that fresh agency sweetspot
Hiding in plain sight: the biggest opportunity marketers ignore?
People with disabilities have spent their lives being missed by marketers.
Brand film tactics take center stage
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach
World's Leading Independent Agencies: always something new from Africa
The adage is truer than ever as a fast-changing landscape demands fresh thinking from brand marketers
World's Leading Independent Agencies: building the best brands, with you
Serviceplan aims to be a true House of Communication that ignites a new spark every day for its clients
World's Leading Independent Agencies: Fake news isn't new
Only big, fresh ideas can help a brand break the rules and communicate its meaningful difference, cutting through the clutter of lazy campaigns
World's Leading Independent Agencies: the article we shouldn't have written
Agencies are brilliant at talking about themselves, but for growth you need to put the focus firmly on your clients
World's Leading Independent Agencies: the real-world rise of whole-brand UX
Brands must take a holistic view of user experience as customers' line between online and offline dissolves
World's Leading Independent Agencies: ambitiously independent
Two decades of creative growth makes King James the ideal agency for fast-changing Africa
World's Leading Independent Agencies: dreaming around data
A deep understanding of consumer behaviour in different segments is the starting point for effective creative ideas
World's Leading Independent Agencies: happiest when helping
Agencies and brands should be inspired by young people's desire to help others and help them to drive positive change
Four keys to unlocking brand growth this spring shopping season
Spring is one of the biggest shopping seasons - as many start dreaming of outdoor activities and new wardrobes. Our research highlights key trends and how to act on them...
Three ways to build customer loyalty in a disruptive digital age
Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how to win your customers' hearts and minds - and keep them...
Agencies unite to figure out digital's future - and it looks human
By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...
Is the industry taking brand safety seriously?
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
The most important tool in the marketer's tech toolbox... and you're missing it
Everybody is talking technology, speed and scale - but marketers must not forget the thing that matters most: the customer. The Exchange Lab's Chris Hopkins explains how to prioritise people in programmatic...
Campaign's Cover Hack: 10 covers that got away...
Cover Hack invited creatives to design the wrap of our February print edition, in partnership with Ai Media Group. Bozboz's 'Cyborg Creep' won - but who missed out? Here's 10 of the best...
Bozboz wins Campaign's Cover Hack
Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga
What you don't know about attribution is costing you
The A-word. Everyone uses it but do they really know it? Here's where you may be going wrong and how to get it right...
How to get viewable in-app video ads
Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.
Living legends: how brands can bring icons back to life
We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?
Campaign talks to Buzz Aldrin: an infinite influencer
Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world aged 87. He talks to Campaign about taking a selfie in space, his love for travel and exploration and virtual reality...
Buzz Aldrin: an infinite influencer
Buzz Aldrin walked on the Moon - a walk that was the most-watched TV event of all time and mankind's greatest scientific feat. He's a former astronaut, engineer and lifelong activist that still pushes boundaries, inspires and educates at 87 years old. Leading agency figures discuss...
Albert Einstein: an infinite influencer
Albert Einstein defines genius. His influence across science, humanity, education - even popular culture - is unrivalled. Campaign and Greenlight discuss with leading agency figures why Einstein remains so relevant
Why programmatic is broken... and how to fix it
Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...
Understanding the timeless power of the icon
True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influential. There is huge opportunity for advertisers - but how do you partner iconic talent with top brands in a way that audiences appreciate?
Droga, Mildenhall, Sallata and Krainik join the Cover Hack: deadline November 7
Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. The creative team or individual's work takes over the magazine's highest profile real estate...
Steve McQueen: an infinite influencer
Steve McQueen was a megastar who starred in Bullitt, The Great Escape and The Getaway - he was the 'king of cool' with enviable motorbike and racecar driving skills. Leading figures discuss his influence...
Stand up for creative
How emotion data can help creatives regain a bigger share of the marketing budget
Sophia Loren: an infinite influencer
Sophia Loren challenged conventions of beauty, empowered women all around the world and won two Academy Awards - she's an influencer that's still making an impact in her 80s. Why is she still so relevant? Leading agency figures discuss
Muhammad Ali: an infinite influencer
Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon
Think you can design Campaign's cover? Prove it. Competition time.
Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018.
"Transparency is keeping me up at night" Marc Pritchard
Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.
"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson
Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan.
"I'm sure Shakespeare would have loved 360-degree video"
It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up?
'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...
'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill
Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...
One click away: Alibaba's data marketing suite
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
Dentsu talks new business of creativity
Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.
How the rise of populism can fuel creativity
McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.
It's time to #getreal on the #CX hype
Instead of worrying about data and digital, brands and agencies should be rigorously investing in customer-centric teamwork, says The Integer Group.
Leadership masterclass: How to lead with emotional strength
Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group
"Technology needs to be like salt. You need to taste it more than see it..."
...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories
Direct Line's Mark Evans on drones, mass media and the power of TV
"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through?
Airbnb's Alex Dimiziani on authenticity, smart data and diversity
"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their expenses, in an authentic manner, the more likely they are to let you in" says Alex Dimiziani, global marketing director at Airbnb - so how do you create authentic stories?
Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers
"The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions?
How an international collaboration helped launch a flightless bird
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
Using data to find the unexpected audience
Data at its most granular gives brands deep insights into their customers
Microsoft on being brave, creating an impact and great tech
"It's a tough time to be too brave" says Microsoft's Kathleen Hall - so how do brands hit the right notes to connect with consumers?
Bridging the gap between creative and programmatic
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?
One thing the industry should start doing, one thing they should stop
Campaign gathered media, marketing and advertising experts from Turner, AirBnB, Microsoft, Burger King and McCann Worldgroup to find out how the industry should progress...
Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Stop predicting the death of anything: no media is a write-off, it's all opportunity
Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel
There is life beyond 30
Who has 30 seconds? Not today's consumers. Here's how to get them to engage...
5 certain steps to ensure your marketing boosts your business
Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy -- is that it drives your entire business.
Pharma must radically rethink its engagement with doctors
Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.
How 'participation brands' empower the market to do their marketing
Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.
A guide to marketing executive search
In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.
How to effectively bring science to marketing
Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done -- without compromising on creativity.
5 simple, surefire ways to boost marketing measurement in the digital economy
The Internet is no longer the "Wild West" of marketing, but there's still plenty of disorder to go around. Here are five ways to control the chaos.
'We have reached 'peak screen' - a concept which is both exciting and terrifying,' says Damian Blackden
Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback.
Are you brave, bold and adventurous?
Butterfly London is looking for a partner, head of strategy and innovation to head up its NY office. Bianca Cawthorne, founder of Butterfly, tells us about the perks and quirks of working at this growing brand agency and what the role involves.
Humans first in a digital world
Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech
'Millennials are not entitled. They will save us,' says Essence EMEA CEO
Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown.
When programmatic meets artificial intelligence ... the future begins
The future is machine learning, say two leaders in programmatic marketing, but the robots need their hands held every step of the way say two leaders in programmatic marketing.
Why ads in the editorial space will get results
Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.
How to build a video marketing program from the ground up in 2017 without spending a fortune
Build an elite team of video marketing masters.
The 4 most important traits of a successful CMO in 2017
The common theme for this year's essential CMO skills is "put up or shut up."
When conflict is a good idea
Amsterdam-based creative agency Lemon Scented Tea specializes in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions.
Navigating the complex world of attribution
In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitized, and traditional business models are shifting toward the development of e-commerce.
One way to avoid the Einstellung effect
Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.
If you treasure talent, you can have fun at speed
Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations.
Not advertising but 'story-doing' as a force for good
Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and "story-doing."
Millennials' unpredictability is rewriting the rules of consumerism
Insights consultancy ADK Insights believes that the Netherlands' creative and technological milieu make it perfect for keeping up with the unpredictability of millennials.
A broad-minded outlook makes brands matter in culture
Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture.
Campaign went Dutch to talk entrepreneurship and innovation
Campaign went Dutch for a conversation about entrepreneurship and innovation.
A Dutch view of the European project
Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work.
How the Netherlands ranks as a global creative powerhouse
Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there.
Campaign goes Dutch - Claire Beale explains why
The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international center of excellence.
7 skillsets your marketing team needs for 2017
Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.
Digital out-of-home creativity goes global
The Digital Creative Competition takes on an international flavor with this year's winners
8 ways to get creative with digital out-of-home
By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work
The great outdoors: top creatives talk top creative
Campaign and Ocean talk to leading agency figures about the power and potential of digital out-of-home
Digital out-of-home: creative technologies
Technology is opening up new avenues for creativity in digital out-of-home - from connected displays that enable brands to bring together the digital and physical worlds to displays that can precisely target advertising to the right consumer.
Unlocking the new power of influence
MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential of influence to drive brand reputation and commerce.
Top interview questions to ask your next marketing executive
MarketPro's checklist of interview questions is designed to tease out insights about your marketing candidates you may otherwise miss.
Big Data demands big collaboration, says Razorfish panel
Data scientists and creatives can do amazing things when they work together.
Tech discoveries of the year
What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.
What's the key to effective brand storytelling?
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.
Embracing digital disruption - what's next?
How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it? We asked P&G, BBC, Spotify and The Trade Desk.
Be useful, be entertaining: native advertising's golden rules
Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?
Spotify, P&G and BBC on the programmatic future
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell
Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...
Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'
In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Eleanor Kahn sits in on a talk between Neil Christie managing director at Wieden + Kennedy and TBWA/London executive creative director Graeme Douglas.
Day 30: 5 ways to build brand stories using programmatic
We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build brands
How to make data smart and machines creative
Machines process data fast, freeing up operational people to focus on strategy. Only with man and machine working side by side will brands make the most of their digital spend
Day 29: Bringing down the walled garden of cross-device
How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign and The Trade Desk investigate in a far-reaching roundtable discussion
Day 28: VIDEO - Why Cross-Device is the True Path to Purchase
Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting
Day 27: Dmexco in quotes - the measure of success
In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded up the best quotes from Dmexco on the subject
Day 26: 7 apps you need to download for Dmexco
From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone
Pokemon Go: new phenomenon, old dilemma for advertisers
Pokemon Go has captivated imaginations the world over - and adland is no exception.
Day 25: Programmatic goes native
We investigate how programmatic is changing the face of native advertising
Day 24: Connected Life - What's next for programmatic TV?
Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising
Native going native: A brief to fit 1000 countries
More industry consolidation will lead to native advertising success
Day 23: Artificial intelligence and the future of programmatic
AI and machine learning are set to change the face of advertising - here's how.
Day 22: Dmexco buzzwords - content marketing
In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco
Day 21: Dining out near Dmexco
Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet your appetite
Day 20: Dmexco in quotes - data
Big data is big news - and the marketing brains of Dmexco have pondered how it'll make its impact felt. We've rounded up the best quotes from past Dmexco events
Day 19: Dmexco trends for 2016
We quiz top marketing brains on the talking points of this year's Dmexco
Top 5 rules for driving real performance-based outcomes
To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences...
Day 17: How the digital world's changed since the first Dmexco
A lot has changed since the first Dmexco conference in 2009 - we look at how digital marketing's evolved
Day 15: Dmexco Survival Guide part 2 - The Kit
Dmexco crams a lot into its two days - here's what you'll need to stay on top of things.
Day 14: Dmexco in quotes - digital audiences
Technology has changed the way marketers and advertisers reach their audiences - we've rounded up the best quotes on the subject from previous Dmexco conferences
Day 13: Dmexco buzzwords - programmatic
Programmatic trading has changed the face of advertising in just a few short years. Find out where it's going next
Day 12: Dmexco Survival Guide part 1 - The Plan
If this is your first time at Dmexco, here's how to get the best from it
Media planning builds walls - audience planning builds bridges
Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason
Day 11: Seven Dmexco talks you can't afford to miss
Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at
Day 10: Three areas where programmatic will change the face of advertising
From TV to digital audio and native, programmatic buying is shaking up advertising in a big way
Day 9: A day in the life - The Trade Desk, UK
The general manager of The Trade Desk UK tells Campaign about spending time out of the office, his expectations for Dmexco 2016, FIFA, and 'slacking' at work...
Day 8: Connected Life - what's next for the Internet of Things
Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome
Day 7: Dmexco in quotes - Mobile
Mobile is becoming an increasingly important tool for marketers - we've rounded up the best quotes on the subject from recent Dmexco events
Day 6: Getting emotional with big data
It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data...
PepsiCo: "Ad-blocking is something that we all have created"
At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers
Day 5: Game on - why mobile games are programmatic's next frontier
Mobile games are set to be the next sector to benefit from programmatic advertising - find out why
Day 4: Dmexco buzzwords - virtual reality
We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to
Day 3: Why digital needs the real world
As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives
Day 2: Connected Life - what's next for programmatic audio
Digital audio advertising is set to be the next big growth area for programmatic buying - find out why
Day 1: Five ways data is improving consumer experiences
Big data is changing the way brands communicate with their customers - and enabling better experiences
Ola Björling talks Virtual Reality in Cannes
Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.
Smash or flop: can brands be a natural fit in the movies?
The third of three #BENtalk films from Campaign and Branded Entertainment Network
Graeme Douglas: 'The best work comes from people who can think across boundaries'
In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity
The story behind the story
McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival
Are agencies ready for a tech forward future?
Campaign asks: how are agencies preparing for a tech-focused future?
Smart money: A pivot point for product placement
The second of three #BENtalks films from Campaign and Branded Entertainment Network
Brands on film: How product placement has come of age
The first of three #BENtalks films from Campaign and Branded Entertainment Network
How do you attract and retain the best tech talent?
Campaign explores what you need to do to make your agency a hotbed of tech innovation
We couldn't have done this without ...
Cannes Lions winners and jurors reveal the one piece of tech that made their most innovative campaigns possible
Traditional ad models are dead - so what now?
Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks
Product placement meets science
Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks
The ad that hit me...
We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?
Dentsu emphasizes the need for broad, multidisciplinary capabilities at Cannes Lions
The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work
Flavors are local, but insights travel
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
'Habits, interests and pursuits'...what we want to know from data
We ask industry experts if data could tell you anything about a consumer, what would you want to know?
Why ad blockers are 'a wonderful thing'...
We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy
What's the key to getting personal ads right?
Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.
Why data craves the human touch
Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone
State of the VR union: Alpha & Omega
The co-founder and COO of MediaMonks looks at where the industry is now and how far it's come in the past 15 years
Six things that all conferences should do
More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers ...
Virtual apathy or virtual reality?
In conjunction with creative agency MediaMonks, Campaign US gathered a panel of senior VR experts to explore the opportunities and obstacles of the virtual reality revolution.
Anyone can be an entrepreneur, even a 13-year-old wannabe DJ
Technology has opened doors for many driven individuals who wouldn't have had the opportunity to realise their dreams previously ...
'Dull, drab and uninspiring' (said no one at C2 Montréal)
We ask people at C2 to describe the three-day conference in three words. Here's what they said ...
'Be scrappy,' says Grindr founder
Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app
'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret
Campaign talk to Mark Brand, a social entrepreneur and co-founder from Save On Meats at C2 Montréal
Five things to get excited about at C2 Montréal
C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights
Is reality really virtual?
Ola Björling, Global Head of VR, MediaMonks, looks at what is really real about virtual reality.
The future of VR
"We're in the early days of black-and-white television" when it comes to virtual reality. As tech barriers fall away, how do you convert the story into a believable experience?
Tess Alps: 'Agencies are embracing tech a bit unquestioningly'
In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Eleanor Kahn listens in as Karen Blackett interviews Tess Alps.
Virtual reality: Where it is now, and where it's heading next
A panel of experts recently gathered in NY to explore the VR revolution and the challenges it must overcome
The quirky, wonderful and eye-widening world of C2
Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...
Who cares what your story is...
Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play
We're all still cavemen at heart
While the way we tell stories has changed, the reason for doing so - to bring people together - is no different from when our prehistoric ancestors painted on walls
If Tarantino told brand stories
Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending
The full stack of story-making
Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail
Our winter of dis-content
The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention
In this town, it's who you know
The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand
Content: le grand unificateur
The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression
How brands can live happily ever after
Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.
The Art of Storytelling
We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.
Virtual reality is not just another screen
While VR is its infancy, how do we nurture the medium to maturity, without getting stuck comparing it to its siblings? In this piece MediaMonks' Head of VR Ola Björling explores how VR can be built up to be a truly ground breaking medium, rather than judging it as a medium by what's already been done.
Brain dating and the modern conference-goer
For some conference goers, there is nothing more stressful than the idea of networking. When asked, many people cite networking as their No. 1 reason for coming to conferences, so avoiding networking is not the solution
What's so unique about C2?
Beyond curating inspiring speakers and attracting the right participants, what can a conference do to meaningfully and creatively connect people?
'When there were fewer channels, you needed to know less' Karen Blackett
In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction...
Everyday Connects: Examples
These devices and services are taking advantage of ubiquitous connectivity to streamline consumers' lives.
Everyday Connects: What is it?
The oft-hyped Internet of Things trend actually takes off, with connectivity coming to everyday household objects.
Now Culture: Where next?
With the UK population becoming ever more entrenched in technology, Now Culture has already become the standard and can only accelerate further.
Now Culture: Companies to watch
Six companies that are bringing the future of instant gratification to us... right now.
Now Culture: Examples
These fast-paced companies are delivering goods and services to customers who want it all: now.
Now Culture: What is it?
Buy it now, Pay for it now, Find it now, Deliver it now, Watch it now, Call me now, Send it now.
Why nothing matters more than a Yellow Pencil
Winning the acclaim and respect of our peers seems to be deep rooted in all artistic endeavour and designers and creatives are no different.
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