PMW Careers Survey 2022

Win £200 Amazon voucher: Take part in Performance Marketing World’s 2022 Careers Survey

Tell us what’s important to your performance marketing career and working life, and be in with the chance of winning a £200 Amazon voucher.

Campaign Tech Talks The Future of TV is Now logo

TV Measurement: Where we’re at, where we’re going

Addressing the industry push for alternative measurement solutions in TV.

Campaign Tech Talks The Future of TV is Now logo

The shift to streaming: A tipping point

How consumers continue to gravitate to connected TV and online video and the new ways brands and networks are looking to connect with a changing audience.

Campaign Tech Talks The Future of TV is Now logo

Connected TV and commerce: The stars align

As people stream more on connected TV, the opportunity to align content and commerce is stronger than ever.

Fletcher Whitwell, chair, Worldwide Partners and chief media & publishing officer, R&R Partners on stage at WPI Global Summit

Agency 2030: the future starts today

What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.

Woman standing in front of solar panels on rural home

Net Zero Isn’t Enough

What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.

Climate protestors holding sign reading "There is NO Planet B"

Greenwashing is out. Sustainability regulation is in.

Tag presents three basic principles to help evaluate your potential partnerships.

Headshots of Shawn Francis, Lore Oxford and Steve Madden

What you missed from SXSW, a podcast presented by Plus Company

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.

Funny wedding cake top, bride chasing groom

How strong are your client-agency relationships?

Have your say for the chance to win a $750 of your choice.

stunning Caribbean sunset on a pool surrounded of palm trees

How a hotel business grew by 50% during the pandemic

The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales

Woman looking at smart phone

Measuring Digital Ad Performance by Attention, Not Views

How attention drives higher brand recall for long-term growth.

Yves Béhar's new book, Designing Ideas

The new fandom economy

Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.

the power of collaboration; coming together

Patience and collaboration are vital in the new world of performance marketing

As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.

Attention Measurement

Convene: TV Measurement — Is attention measurement the next frontier?

Beyond Nielsen

Convene: TV Measurement — Beyond Nielsen: What’s next for TV?

Woman touching large digital screen with topographic image

2022 Predictions: How CMOs Can Build a Future-Focused Brand in the New Year

Brands have an opportunity to look beyond existing playbooks and create differentiation through innovation, brand activism and a strong vision.

Metaverse - future of the advertising ecosystem

Powering privacy and personalization: the digital advertising redesign

Meta believes that privacy and effective personalized experiences can coexist and it’s an industry-wide opportunity to collaborate on innovative solutions for people.

Squatwolf used Meta and WooCommerce to help drive full-funnel growth

How activewear retailer Squatwolf boosted ROI by 74% with Meta

Squatwolf used Meta and WooCommerce to help drive full-funnel growth

How activewear retailer Squatwolf boosted ROI by 74% with Meta

Meta builds “next-era” ad solutions and tech

The platform will power performance and privacy in digital advertising

The future of identification is simpler than you think

Mirriad’s technology uses AI to scan for relevant brand placements.

How to reach multicultural audiences through in-content advertising… using AI

During Hispanic Heritage Month, Campaign US spoke to Mirriad about how it’s using AI to help brands reach bigger and more diverse audiences.

Meet the 40 Over 40 honoree: Alexandra von Plato, Publicis Health

Campaign US celebrates senior leaders on our 40 Over 40 list with deep-dive personal profiles.

Meet the 40 Over 40 honoree: Eric Moore, Elephant

Campaign US celebrates senior leaders on our 40 Over 40 list with deep-dive personal profiles.

Meet the 40 Over 40 honoree: Krysty Sagnia, McCann Detroit

Campaign US celebrates senior leaders on our 40 Over 40 list with deep-dive personal profiles.

Meet the 40 Over 40 honoree: Vanessa Kentris Smith, The Marketing Store

Campaign US celebrates senior leaders on our 40 Over 40 list with deep-dive personal profiles.

Mobility Data...

Embrace the future with insights into the power of mobility data.

The future of health must be equitable, a podcast sponsored by Weber Shandwick

Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system.

Cannes Take-Aways – The Undeniable Power (and Potential) of PR to Drive Impact, a podcast sponsored by Weber Shandwick

Weber Shandwick CEO Gail Heimann talks with PRWeek and Campaign US editorial director Steve Barrett about macro and micro trends in the work, the power of PR to weave ideas into culture and more.

Embracing radical complexity, a podcast sponsored by Weber Shandwick

Radical simplicity used to be the creative holy grail. But now, marketers and communicators must embrace radical complexity.

Super-Charging Multichannel Campaigns with Programmatic Out of Home

How to effectively drive engagement through multiple channels

With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?

Sorrell and Harris lead calls to reimagine advertising

Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit

Meet our Female Frontier honorees: Lynn Lewis

UM’s U.S. CEO Lynn Lewis discusses the role of culture at an organization and the importance of embracing opportunities for mentorship and partnership

TV of the future: Embracing the shift to streaming

Meet our Female Frontier honorees: Julianna Akuamoah

Arnold + Havas Media Bostons’ chief talent officer shares her thoughts on the qualities that are critical for industry leaders and her own biggest inspiration.

Meet our Female Frontier honorees: Ali Plonchak

Crossmedia’s managing partner discusses growing with a company over 15 years and inspiration from Dolly Parton.

Meet our Female Frontier honorees: Cynthia De La Torre Castro

PMG Digital Agency’s senior designer Cynthia De La Torre Castro discusses the traits needed to achieve longevity in the creative industries and the ways TikTok has brought out creativity during COVID-19.

Meet our Female Frontier honorees: Debbi Vandeven

VMLY&R’s global chief creative officer discusses gender diversity in the industry and the best creative she’s seen during COVID-19.

3 lessons from the best YouTube campaigns of 2020 to inform your video strategy

Meet the 40 Over 40 honoree: Lisa Sherman

Lisa Sherman is President and CEO of Ad Council.

Creating Spaces: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...

Vulnerability, empathy and leadership: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...

Meet the 40 Over 40 honoree: Jeff Benjamin

Jeff Benjamin is chief creative officer of Tombras.

How to rise in a media company: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the first in our Female First Forum series...

Meet the 40 Over 40 honoree: Brian Phillips

Brian Phillips is CEO and cofounder of The Basement.

Meet the 40 Over 40 honoree: Katy Saeger

Katy Saeger is CEO of Harmonica.

Fighting the bot invasion: how to clean up your data and stop losing money

Bots are everywhere, infecting all aspects of digital marketing – from lead generation display, video, organic traffic, to native, social, SEO and keyword search. A leading marketer says we need to work together to combat fraud…

Meet the 40 Over 40 honoree: Rob FitzGerald

Rob FitzGerald is president and COO at Empower.

Meet the 40 Over 40 honoree: David DeMuth

David DeMuth is CEO at Doner.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free