World's Leading Independent Agencies: Zulu Alpha Kilo

Why contrary thinking fuels success and leads to the conditions independent agencies need to thrive

World's Leading Independent Agencies: AGT Communications Group

How a collaborative, open and friendly approach in both business and football results in new opportunities worldwide

World's Leading Independent Agencies: hasan & partners group

Introducing a marriage... of creativity and customer-centricity that enables companies to take a step further and maximise customer value and loyalty

World's Leading Independent Agencies: Perfect Storm

Far from being a 'nice-to-have', purpose should be at the very heart of your business and giving meaning to your brands

World's Leading Independent Agencies: Jung von Matt

China offers a glimpse into the future for European marketers

World's Leading Independent Agencies: Javelin

In a world where authenticity is sought but in short supply, make deeper customer connections.

World's Leading Independent Agencies: MBA

As agency disciplines and client needs continue to evolve, a binary approach is less effective than ever. What's the answer?

World's Leading Independent Agencies: Brave Group

Being brave is not only a matter of doing, but also a way of thinking, and a way of working that can make a profound impact in a neophilic age

World's Leading Independent Agencies: DDI

There's something about artful wordplay that never ceases to entertain people. It's why the song 'The Fox (What does the Fox say?)' became an instant hit and why Nicki Minaj is so beloved for her foul-mouthed brashness

World's Leading Independent Agencies: Serviceplan

The integrated 'House of Communication' model drives maximum impact and relevance

More than food and drink: how brands get real impact

People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies

How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

Where brand purpose goes wrong

Brand purpose is a huge trend for the industry - but many are getting it wrong. So how far does brand purpose influence consumer decisions? Will consumers put purpose above their own needs? And does advertising a brand purpose really drive sales? Simon White, chief strategy officer at FCB West reveals all...

"Be more Musk, less Zuckerberg": eight SXSW essentials

"If it's not going to be remembered, what's the point?" Aoife McGuinness, neuroscience consultant, revealed a counter-intuitive relationship between brand recall and brain activity. It was one of many surprising and inspiring moments as The British Music Embassy at SXSW became the backdrop for a series of debates about trust.

Not just another piece on Purpose

Susan Credle, global chief creative officer at FCB on the highs and lows of brand relationships

The UK's healing mission at SXSW

The UK Creative industry takes over a day at SXSW, to debate how creativity and advertising - and more trust in trust itself - will save an increasingly technological and divided world.

Why Super Bowl ads don't 'work' and that's a good thing...

How CBD is rehabilitating cannabis' image, and why marketers need to pay attention

The green rush is on: major consumer brands are researching and developing products, legislation and attitudes are changing, pharmas are pivoting - and marketing is at the center.

Change requires respect, communication and one crazy goal

It's not about work-life balance but work-life success says Lynn Lewis, CEO at UM Worldwide

The technology that is making - and breaking - brands this year

CES showcases global innovation in consumer technology. It is vast and unveils the tech shaping people's personal and professional lives today, tomorrow and beyond - from 5G to magic mirrors to robot breadmakers. McCann Worldgroup have edited the exhibition to find the best bits, so you don't have to...

Five ways AI is revamping entertainment - and what this means for brands

ADLAND: "Stay focussed on people"

People come first in our agency culture, our approach to work and our attitude towards technology and innovation says Tim Leake SVP and chief marketing office at RPA

ADLAND: Creating ideas with the SoCal spirit

Collaboration is the cornerstone of our agency culture and Los Angeles is an ideal fit for our progressive ideas says Nicolas Van Erum, managing partner at Sid Lee Los Angeles

ADLAND: Standing up to stand out

Being a challenger brand means being brave, inspirational and standing up for your own truth says David Angelo, founder and chairman at David&Goliath

ADLAND: How entertainment moments create blockbuster brands

At BBH LA we create blockbuster brands through innovative partnerships and challenging the status quo says Frances Great CEO at BBH LA

ADLAND: Why talent creates lasting impact

Like Los Angeles, Anomaly is constantly looking to break boundaries - and this is only made possible by talent says Jiah Choi Partner and CEO at Anomaly LA

How L.A.'s dreamers adopt a challenger mentality

Los Angeles is not a city of dreamers - it's a city of makers. It's a city unafraid of risk, and one that embraces and cultivates creativity. So how is L.A. reinventing itself as an entrepreneur's paradise?

Changing the narrative: creating sustainable cultures of belonging

Racial news creates everyday trauma, says Heide Gardner, SVP, chief diversity and inclusion officer, IPG, and corporations have to respond with empathy and support

Why diversity means change, belonging... and profit

Deidre Smalls-Landau, global chief cross-cultural officer at UM Worldwide and EVP, managing director at IDENTITY on how to stop diversity from failing

Why banks don't need love for loyalty

Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.

Goals, gadgets and Guinness: How to maximise the AI opportunity

The benefits of AI are here but the pace of change is still relatively slow. From ancient ales to connected cars, how can brands take the next steps to capitalise on the AI opportunity?

What you need to know about health marketing for 2019 and beyond

What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

The Commerce Revolution and how brands can keep up

How can brands win in commerce? That's what top marketers at GSK, Diageo, Samsung, Boxed.com and others discussed at a Campaign and Publicis Media roundtable in NYC. Learn how to not only survive, but thrive in this space...

Why evidence-based storytelling will help solve the biggest medical challenges

McCann Health's Global Scientific Council drives the scientific agenda forward at the United Nations

How McCann Health is sparking a revolution in healthcare comms

The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicine and clients

How to help clients grow

Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning

"Personalization will be old news once it's at the scale we envision"

Campaign talks to Zenith USA's CEO Sean Reardon about the perfect media plan, the power of personalisation and why talent is everything - as the global agency turns 30.

If you want a diverse team, change the rules

How finding the best talent requires a non-traditional approach

While America plays catch-up, agencies can take charge

Want to really make a difference? Build a community from the ground up to unite people in today's polarised political climate

Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.

Recognizing Exclusion Is the Key to Inclusive Design: In conversation with Kat Holmes

By Rebecca Bedrossian, Global Content Director, POSSIBLE

Building fans: how brands can use purpose in powerful ways

Campaign got candid with top marketers, creatives and media experts during Cannes Lions to find out how brands are embracing purpose

Building fans: the essential media and content trends

Campaign got candid with brand marketers, creatives and media experts to understand the trends everyone will be talking about in the next 12 months...

Building fans: how to tell a great brand story

Campaign got candid with brand marketers, creatives and media experts to learn how to craft a compelling campaign

An interview in pursuit of truth

It's an interview with a difference. An interview-flip was the first event to kick off Campaign's 50th birthday in Cannes. Campaign quizzed McCann Worldgroup chief Harris Diamond and global brand marketer Kathleen Hall of Microsoft - then the editors faced the questions. The deal - in pursuit of truth - was that questions would be challenging and answers frank. The reaction from both sides? Game on. Embarrassments and accusations of bias were let fly.

Building fans: how the relationship between brands and consumers is changing

Campaign got candid with top marketers, creatives and media experts during Cannes Lions to better understand what people want from brands today.

Industry celebrates Campaign's 50th anniversary at Cannes Lions

What's the best ad of all time? What are the top creative influences in adland? Campaign asked Lord Heseltine, adam&eve/DDB's James Murphy, M&M Meteorite's Nicky Bullard and more...

Nothing in this world is 100%. Except love

AMV BBDO sparks bloody revolution with taboo-smashing campaign

Using clowns in a safety tech ad? That's just silly!

When video goes 'over-the-top'

With all the focus on video, one question often lingers for publishers and media companies: where's the money? Campaign led a team of experts to find out.

How AI is working in practice for marketers

Plucky PR counters chicken FCK-up

Back of the net!

Groundbreaking, probably. Screen breaking, definitely

Playing the right game

'Love it or Hate it?' Where genetics meet brand DNA

How do you make industrial design sexy?

Forget the algorithms, AI is reading your emotions

AI has the potential for brands to provide much better experiences - and it's starting to read emotions - but humans still hold the keys. Ticketmaster, Sony, IBM and MediaMath discussed where the balance lies and what the future holds...

Game, set, and match

Why fans are your best weapon

From HSBC to Disney, all brands thrive if they convert customers into passionate advocates - Campaign led a senior-marketers' discussion on how to do just this...

London's the best city on Earth, innit?

Garbage talks but money doesn't walk on the Trash Isles

Have consumer attitudes changed? Word on the street is...

Why a wristband helps kids when arthritis is Ouchie!

Challenge health myths by using adtech

How art made a stand against suicide

No more, no less: target as you like to be targeted

That's the balance digital dices with constantly - so how do you effectively target and deliver positive experiences then get results online? A Campaign-GumGum hosted roundtable in Chicago discussed this and more...

How to mix content and targeting to cut through

Goldman Sachs, Boxed, Home Depot, Zenith, Essence and others analysed digital marketing's future and discovered it had a caring side at a Campaign-GumGum hosted roundtable in NYC...

'Digital products don't fail because they're broken, they fail because nobody needs them'

Anna Ibbotson has just joined Edenspiekermann as CEO. She talks agility, creativity and how to find that fresh agency sweetspot

Hiding in plain sight: the biggest opportunity marketers ignore?

People with disabilities have spent their lives being missed by marketers.

Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach

World's Leading Independent Agencies: always something new from Africa

The adage is truer than ever as a fast-changing landscape demands fresh thinking from brand marketers

World's Leading Independent Agencies: building the best brands, with you

Serviceplan aims to be a true House of Communication that ignites a new spark every day for its clients

World's Leading Independent Agencies: Fake news isn't new

Only big, fresh ideas can help a brand break the rules and communicate its meaningful difference, cutting through the clutter of lazy campaigns

World's Leading Independent Agencies: the article we shouldn't have written

Agencies are brilliant at talking about themselves, but for growth you need to put the focus firmly on your clients

World's Leading Independent Agencies: the real-world rise of whole-brand UX

Brands must take a holistic view of user experience as customers' line between online and offline dissolves

World's Leading Independent Agencies: ambitiously independent

Two decades of creative growth makes King James the ideal agency for fast-changing Africa

World's Leading Independent Agencies: dreaming around data

A deep understanding of consumer behaviour in different segments is the starting point for effective creative ideas

World's Leading Independent Agencies: happiest when helping

Agencies and brands should be inspired by young people's desire to help others and help them to drive positive change

Four keys to unlocking brand growth this spring shopping season

Spring is one of the biggest shopping seasons - as many start dreaming of outdoor activities and new wardrobes. Our research highlights key trends and how to act on them...

Three ways to build customer loyalty in a disruptive digital age

Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way. Here's how to win your customers' hearts and minds - and keep them...

Agencies unite to figure out digital's future - and it looks human

By counting every dollar, making data human, thinking customer first and finding unicorn-shaped employees, independent agencies are solving industry problems. A Campaign US-The Exchange Lab hosted dinner debated this and more...

Is the industry taking brand safety seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

The most important tool in the marketer's tech toolbox... and you're missing it

Everybody is talking technology, speed and scale - but marketers must not forget the thing that matters most: the customer. The Exchange Lab's Chris Hopkins explains how to prioritise people in programmatic...

Campaign's Cover Hack: 10 covers that got away...

Cover Hack invited creatives to design the wrap of our February print edition, in partnership with Ai Media Group. Bozboz's 'Cyborg Creep' won - but who missed out? Here's 10 of the best...

Bozboz wins Campaign's Cover Hack

Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga

What you don't know about attribution is costing you

The A-word. Everyone uses it but do they really know it? Here's where you may be going wrong and how to get it right...

How to get viewable in-app video ads

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.

Living legends: how brands can bring icons back to life

We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?

Campaign talks to Buzz Aldrin: an infinite influencer

Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world aged 87. He talks to Campaign about taking a selfie in space, his love for travel and exploration and virtual reality...

Buzz Aldrin: an infinite influencer

Buzz Aldrin walked on the Moon - a walk that was the most-watched TV event of all time and mankind's greatest scientific feat. He's a former astronaut, engineer and lifelong activist that still pushes boundaries, inspires and educates at 87 years old. Leading agency figures discuss...

Albert Einstein: an infinite influencer

Albert Einstein defines genius. His influence across science, humanity, education - even popular culture - is unrivalled. Campaign and Greenlight discuss with leading agency figures why Einstein remains so relevant

Why programmatic is broken... and how to fix it

Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...

Understanding the timeless power of the icon

True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influential. There is huge opportunity for advertisers - but how do you partner iconic talent with top brands in a way that audiences appreciate?

Droga, Mildenhall, Sallata and Krainik join the Cover Hack: deadline November 7

Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. The creative team or individual's work takes over the magazine's highest profile real estate...

Steve McQueen: an infinite influencer

Steve McQueen was a megastar who starred in Bullitt, The Great Escape and The Getaway - he was the 'king of cool' with enviable motorbike and racecar driving skills. Leading figures discuss his influence...

Stand up for creative

How emotion data can help creatives regain a bigger share of the marketing budget

Sophia Loren: an infinite influencer

Sophia Loren challenged conventions of beauty, empowered women all around the world and won two Academy Awards - she's an influencer that's still making an impact in her 80s. Why is she still so relevant? Leading agency figures discuss

Muhammad Ali: an infinite influencer

Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon

Think you can design Campaign's cover? Prove it. Competition time.

Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018.

"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan.

"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up?

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...

One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.

Dentsu talks new business of creativity

Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

How the rise of populism can fuel creativity

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

It's time to #getreal on the #CX hype

Instead of worrying about data and digital, brands and agencies should be rigorously investing in customer-centric teamwork, says The Integer Group.

Leadership masterclass: How to lead with emotional strength

Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group

"Technology needs to be like salt. You need to taste it more than see it..."

...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories

Direct Line's Mark Evans on drones, mass media and the power of TV

"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through?

Airbnb's Alex Dimiziani on authenticity, smart data and diversity

"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their expenses, in an authentic manner, the more likely they are to let you in" says Alex Dimiziani, global marketing director at Airbnb - so how do you create authentic stories?

Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers

"The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions?

How an international collaboration helped launch a flightless bird

Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.

Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

Microsoft on being brave, creating an impact and great tech

"It's a tough time to be too brave" says Microsoft's Kathleen Hall - so how do brands hit the right notes to connect with consumers?

Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?

One thing the industry should start doing, one thing they should stop

Campaign gathered media, marketing and advertising experts from Turner, AirBnB, Microsoft, Burger King and McCann Worldgroup to find out how the industry should progress...

Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions

Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.

Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

There is life beyond 30

Who has 30 seconds? Not today's consumers. Here's how to get them to engage...

5 certain steps to ensure your marketing boosts your business

Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy -- is that it drives your entire business.

Pharma must radically rethink its engagement with doctors

Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.

How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.

A guide to marketing executive search

In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.

How to effectively bring science to marketing

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done -- without compromising on creativity.

5 simple, surefire ways to boost marketing measurement in the digital economy

The Internet is no longer the "Wild West" of marketing, but there's still plenty of disorder to go around. Here are five ways to control the chaos.

'We have reached 'peak screen' - a concept which is both exciting and terrifying,' says Damian Blackden

Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback.

Are you brave, bold and adventurous?

Butterfly London is looking for a partner, head of strategy and innovation to head up its NY office. Bianca Cawthorne, founder of Butterfly, tells us about the perks and quirks of working at this growing brand agency and what the role involves.

Humans first in a digital world

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

'Millennials are not entitled. They will save us,' says Essence EMEA CEO

Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown.

When programmatic meets artificial intelligence ... the future begins

The future is machine learning, say two leaders in programmatic marketing, but the robots need their hands held every step of the way say two leaders in programmatic marketing.

Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.

How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

When conflict is a good idea

Amsterdam-based creative agency Lemon Scented Tea specializes in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions.

Navigating the complex world of attribution

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitized, and traditional business models are shifting toward the development of e-commerce.

One way to avoid the Einstellung effect

Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.

If you treasure talent, you can have fun at speed

Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations.

Not advertising but 'story-doing' as a force for good

Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and "story-doing."

Millennials' unpredictability is rewriting the rules of consumerism

Insights consultancy ADK Insights believes that the Netherlands' creative and technological milieu make it perfect for keeping up with the unpredictability of millennials.

A broad-minded outlook makes brands matter in culture

Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture.

Campaign went Dutch to talk entrepreneurship and innovation

Campaign went Dutch for a conversation about entrepreneurship and innovation.

A Dutch view of the European project

Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work.

How the Netherlands ranks as a global creative powerhouse

Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there.

Campaign goes Dutch - Claire Beale explains why

The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international center of excellence.

7 skillsets your marketing team needs for 2017

Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.

Digital out-of-home creativity goes global

The Digital Creative Competition takes on an international flavor with this year's winners

8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

The great outdoors: top creatives talk top creative

Campaign and Ocean talk to leading agency figures about the power and potential of digital out-of-home

Digital out-of-home: creative technologies

Technology is opening up new avenues for creativity in digital out-of-home - from connected displays that enable brands to bring together the digital and physical worlds to displays that can precisely target advertising to the right consumer.

Unlocking the new power of influence

MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential of influence to drive brand reputation and commerce.

Top interview questions to ask your next marketing executive

MarketPro's checklist of interview questions is designed to tease out insights about your marketing candidates you may otherwise miss.

Big Data demands big collaboration, says Razorfish panel

Data scientists and creatives can do amazing things when they work together.

Tech discoveries of the year

What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.

What's the key to effective brand storytelling?

The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.

Embracing digital disruption - what's next?

How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it? We asked P&G, BBC, Spotify and The Trade Desk.

Be useful, be entertaining: native advertising's golden rules

Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?

Spotify, P&G and BBC on the programmatic future

Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.

"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Eleanor Kahn sits in on a talk between Neil Christie managing director at Wieden + Kennedy and TBWA/London executive creative director Graeme Douglas.

Day 30: 5 ways to build brand stories using programmatic

We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build brands

How to make data smart and machines creative

Machines process data fast, freeing up operational people to focus on strategy. Only with man and machine working side by side will brands make the most of their digital spend

Day 29: Bringing down the walled garden of cross-device

How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign and The Trade Desk investigate in a far-reaching roundtable discussion

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting

Day 27: Dmexco in quotes - the measure of success

In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded up the best quotes from Dmexco on the subject

Day 26: 7 apps you need to download for Dmexco

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone

Pokemon Go: new phenomenon, old dilemma for advertisers

Pokemon Go has captivated imaginations the world over - and adland is no exception.

Day 25: Programmatic goes native

We investigate how programmatic is changing the face of native advertising

Day 24: Connected Life - What's next for programmatic TV?

Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising

Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Day 23: Artificial intelligence and the future of programmatic

AI and machine learning are set to change the face of advertising - here's how.

Day 22: Dmexco buzzwords - content marketing

In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco

Day 21: Dining out near Dmexco

Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet your appetite

Day 20: Dmexco in quotes - data

Big data is big news - and the marketing brains of Dmexco have pondered how it'll make its impact felt. We've rounded up the best quotes from past Dmexco events

Day 19: Dmexco trends for 2016

We quiz top marketing brains on the talking points of this year's Dmexco

Top 5 rules for driving real performance-based outcomes

To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences...

Day 18: A day in the life - Nielsen Marketing Cloud

Day 17: How the digital world's changed since the first Dmexco

A lot has changed since the first Dmexco conference in 2009 - we look at how digital marketing's evolved

Day 15: Dmexco Survival Guide part 2 - The Kit

Dmexco crams a lot into its two days - here's what you'll need to stay on top of things.

Day 14: Dmexco in quotes - digital audiences

Technology has changed the way marketers and advertisers reach their audiences - we've rounded up the best quotes on the subject from previous Dmexco conferences

Day 13: Dmexco buzzwords - programmatic

Programmatic trading has changed the face of advertising in just a few short years. Find out where it's going next

Day 12: Dmexco Survival Guide part 1 - The Plan

If this is your first time at Dmexco, here's how to get the best from it

Media planning builds walls - audience planning builds bridges

Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason

Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Day 10: Three areas where programmatic will change the face of advertising

From TV to digital audio and native, programmatic buying is shaking up advertising in a big way

Day 9: A day in the life - The Trade Desk, UK

The general manager of The Trade Desk UK tells Campaign about spending time out of the office, his expectations for Dmexco 2016, FIFA, and 'slacking' at work...

Day 8: Connected Life - what's next for the Internet of Things

Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome

Day 7: Dmexco in quotes - Mobile

Mobile is becoming an increasingly important tool for marketers - we've rounded up the best quotes on the subject from recent Dmexco events

Day 6: Getting emotional with big data

It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data...

PepsiCo: "Ad-blocking is something that we all have created"

At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers

Day 5: Game on - why mobile games are programmatic's next frontier

Mobile games are set to be the next sector to benefit from programmatic advertising - find out why

Day 4: Dmexco buzzwords - virtual reality

We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to

Day 3: Why digital needs the real world

As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives

Day 2: Connected Life - what's next for programmatic audio

Digital audio advertising is set to be the next big growth area for programmatic buying - find out why

Day 1: Five ways data is improving consumer experiences

Big data is changing the way brands communicate with their customers - and enabling better experiences

Ola Björling talks Virtual Reality in Cannes

Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.

Smash or flop: can brands be a natural fit in the movies?

The third of three #BENtalk films from Campaign and Branded Entertainment Network

Graeme Douglas: 'The best work comes from people who can think across boundaries'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

Data and creativity: fully committed, or just a fling?

Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity

The story behind the story

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

Are agencies ready for a tech forward future?

Campaign asks: how are agencies preparing for a tech-focused future?

Smart money: A pivot point for product placement

The second of three #BENtalks films from Campaign and Branded Entertainment Network

Brands on film: How product placement has come of age

The first of three #BENtalks films from Campaign and Branded Entertainment Network

How do you attract and retain the best tech talent?

Campaign explores what you need to do to make your agency a hotbed of tech innovation

We couldn't have done this without ...

Cannes Lions winners and jurors reveal the one piece of tech that made their most innovative campaigns possible

Traditional ad models are dead - so what now?

Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks

Product placement meets science

Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks

The ad that hit me...

We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?

Dentsu emphasizes the need for broad, multidisciplinary capabilities at Cannes Lions

The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work

Flavors are local, but insights travel

Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches

'Habits, interests and pursuits'...what we want to know from data

We ask industry experts if data could tell you anything about a consumer, what would you want to know?

Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

What's the key to getting personal ads right?

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.

Why data craves the human touch

Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone

Take brand storytelling live with GoLive

State of the VR union: Alpha & Omega

The co-founder and COO of MediaMonks looks at where the industry is now and how far it's come in the past 15 years

Six things that all conferences should do

More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers ...

Virtual apathy or virtual reality?

In conjunction with creative agency MediaMonks, Campaign US gathered a panel of senior VR experts to explore the opportunities and obstacles of the virtual reality revolution.

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Technology has opened doors for many driven individuals who wouldn't have had the opportunity to realise their dreams previously ...

'Dull, drab and uninspiring' (said no one at C2 Montréal)

We ask people at C2 to describe the three-day conference in three words. Here's what they said ...

'Be scrappy,' says Grindr founder

Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Campaign talk to Mark Brand, a social entrepreneur and co-founder from Save On Meats at C2 Montréal

Five things to get excited about at C2 Montréal

C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights

Is reality really virtual?

Ola Björling, Global Head of VR, MediaMonks, looks at what is really real about virtual reality.

The future of VR

"We're in the early days of black-and-white television" when it comes to virtual reality. As tech barriers fall away, how do you convert the story into a believable experience?

Tess Alps: 'Agencies are embracing tech a bit unquestioningly'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Eleanor Kahn listens in as Karen Blackett interviews Tess Alps.

Virtual reality: Where it is now, and where it's heading next

A panel of experts recently gathered in NY to explore the VR revolution and the challenges it must overcome

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...

Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

We're all still cavemen at heart

While the way we tell stories has changed, the reason for doing so - to bring people together - is no different from when our prehistoric ancestors painted on walls

If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

The full stack of story-making

Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail

Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention

In this town, it's who you know

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand

Content: le grand unificateur

The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression

The Art of Storytelling

We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.

Virtual reality is not just another screen

While VR is its infancy, how do we nurture the medium to maturity, without getting stuck comparing it to its siblings? In this piece MediaMonks' Head of VR Ola Björling explores how VR can be built up to be a truly ground breaking medium, rather than judging it as a medium by what's already been done.

Brain dating and the modern conference-goer

For some conference goers, there is nothing more stressful than the idea of networking. When asked, many people cite networking as their No. 1 reason for coming to conferences, so avoiding networking is not the solution

What's so unique about C2?

Beyond curating inspiring speakers and attracting the right participants, what can a conference do to meaningfully and creatively connect people?

'When there were fewer channels, you needed to know less' Karen Blackett

In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction...

Everyday Connects: Examples

These devices and services are taking advantage of ubiquitous connectivity to streamline consumers' lives.

Everyday Connects: What is it?

The oft-hyped Internet of Things trend actually takes off, with connectivity coming to everyday household objects.

Now Culture: Where next?

With the UK population becoming ever more entrenched in technology, Now Culture has already become the standard and can only accelerate further.

Now Culture: Companies to watch

Six companies that are bringing the future of instant gratification to us... right now.

Now Culture: Examples

These fast-paced companies are delivering goods and services to customers who want it all: now.

Now Culture: What is it?

Buy it now, Pay for it now, Find it now, Deliver it now, Watch it now, Call me now, Send it now.

Why nothing matters more than a Yellow Pencil

Winning the acclaim and respect of our peers seems to be deep rooted in all artistic endeavour and designers and creatives are no different.

Revcontent acquires largest European content recommendation network in all-cash deal

Revcontent acquires Millennial ad platform ContentClick

Native advertising reimagined: Revcontent and ContentClick join forces

Revcontent acquires ContentClick to "reimagine native advertising"

Move over, tablets - smartphones are the top mobile video device

Football goes global: why the Champions League is the next big score for US sports marketers

With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.

Apple Watch dominates wearable social buzz with two million mentions

In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.

Mobile browsing set to replace desktop in fewer than 18 months

How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life -- and it has changed everything ...

How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life - and it has changed everything...

What's really next for pharma?

McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival

Cannes: Dentsu moves to a new dimension

Agency discusses emerging data technologies

What really is the future of video?

SPONSORED CONTENT: Video specialists discuss what to do with the medium today and tomorrow

Learn more about China from digital pioneers Tencent

Partner content: Go to SY Lau's keynote speech at Cannes

The World's Leading Independent Agencies: Meet the Integrators

Today's independent agencies of a spirit of collaboration -- and a valuable alternative to the predictable results of traditional networks

The World's Leading Independent Agencies: The Monkeys

Agencies need to apply their talents to entrepreneurial endeavors that create new-business opportunities for themselves and their clients

Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year

5 future trends in digital-out-of-home - and how to make the most of them

Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt