How do creatives - wherever in the world - address the new client imperative to produce ideas that do more than get noticed?
The former global CMO for Dentsu Media takes on this role at the Black-owned ad tech group.
The campaign leveraged personas to identify audience interests, which helped lead to results above market standards.
From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC
Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.
Brands need to do more than simply mark Black history month each year. This is their opportunity to create change — and change starts from within.
How to adapt to falling consumer sentiment and deliver growth.
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens.Here’s how to understand, connect with and align your brand values to digital natives.
Virtual worlds offer brands an opportunity to engage more deeply and continuously with their audience
The first panel at Campaign US’ recent Tech Talks event delved into these new technologies and how brands can use them.
The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have
Welcome to the winners’ stage for the Amazon Ads Partner Awards 2022! From bold innovation to striking creativity, these awards recognize Amazon Ads partners that bring their clients’ campaigns to life, while driving performance and growth.
A conversation on how advertisers can win today and in the future.
Steve Cody can discuss the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging.
Roku Brand Studio and Mast-Jägermeister US leaders discuss The Lesbian Bar Project, which spotlights lesbian bars and the communities they serve across the U.S.
The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default
Moore chats about Mediahub’s evolution, how the agency is attracting hard-to-find media talent and shares his views on pitching.
Industry leaders chime in on the most important communications issue in advertising
The founder and CEO proselytizes the value of a great idea and acknowledges his "brutally honest and transparent" leadership style.
The global lead, creative data group discusses working with ‘broken geniuses’ and what he’s most passionate about changing in the industry.
The CEO and cofounder discusses the advice she’d give to her younger self and the mentors who helped her succeed.
Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
Winners will be named at the Amazon Ads Partner Awards Gala in New York next month
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.
Creating value for consumers and brands in the next area of the internet
Facilitating authentic brand experiences in the metaverse.
LinkedIn CEO Ryan Roslansky gave his insights during the Cannes Lions International Festival of Creativity
How new forms of intelligence can unlock greater potential for brands
At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences.
It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
Known’s proprietary platform Skeptic gives strategists and Buyer Scientists the tools they need to maintain an ambitious creative iteration and pruning program.
Campaign Chemistry Live from Cannes: Chris Bruss, head of Roku Brand Studio, a podcast presented by Roku
TV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising.
Future of TV Measurement with Disney Advertising & Samba TV, a podcast presented by Disney and Samba TV
Disney's Dana McGraw and Samba's Ashwin Navin sit down at Cannes to discuss the future of TV measurement.