Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York.
Five ways to make brand execution more sustainable
Marketers must genuinely communicate their brand’s commitments and progress to avoid falling behind competitors.
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential.
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Mitigating bias in AI
Strategies for using automation equitably.
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AI and Creativity: The opportunities and challenges ahead
Bolstering creative outputs in an automated future.
Winning the next wave of sports fans
R/GA highlights how to meet today’s fans at the intersection of sports, culture and technology.
Sustainability and digital advertising — ad execs question whether regulation will be required
At the 2023 Ad-Filtering Dev Summit, industry leaders discussed new ways to embrace growth and good.
Mastering brand media measurement
Collective Measures' Mike Baranowski outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.
How to predict market success with a single number
Barkley’s 2023 State of the Whole Brand report unveils the power of Whole Brand Thinking.
Amazon Ads Partner Awards reveal 2023 finalists
Entries were invited from all regions of the world
Navigating the future of marketing and communications: Allison’s rebranding journey
Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.
Maximizing data’s value as an enterprise asset
Eyeota lays out the three areas executives should look at to unlock greater value.
How predictive modeling solves for the loss of identifiers
Big changes within digital media doesn’t mean a return to spray-and-pay ad tactics.
Addressing discoverability and churn: The current state of streaming
Amanda Fell, VP, Business Operations at Wurl discusses streaming, challenges facing the market and the role AI might play in its future.
21Fathoms healthcare summit kicks off at Cannes
The series, launched by 21Grams, brings leaders from across the industry together to address the biggest challenges holding creativity back in healthcare advertising.
21Fathoms healthcare summit kicks off at Cannes
The series, launched by 21Grams, brings leaders from across the industry together to address the biggest challenges holding creativity back in healthcare advertising.
The evolving landscape in women’s mid-life healthcare
The past few years have seen a groundswell of change in discourse and understanding of menopause, thanks to outspoken celebrities, menopause advocates and public figures raising awareness.
“The more we get into the consumer mindset, we’re going to see better results”
How can companies leverage measurement innovation?
“Make every impression work for you”
How do you make measurement intel actionable?
“Think about the business outcomes you’re trying to drive”
We hear 11 game-changing pieces of advice about converged TV measurement
“We’re seeing really interesting innovations in data-powered creative”
How do you measure creative performance?
“Not all demographics are created equal”
We hear game-changing advice about advanced creative
“The TV ecosystem will thrive through working together”
How can collaboration drive innovation?
“One-offs do not work”: How brands can play in culture
With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
How Vanish’s Autism campaign made the world a better place
The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.
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Digital advertising: Turning challenge into opportunity
An exclusive salon discussion at Cannes Lions, hosted by eyeo.
8 billion sources of innovation
Human insight will power the next era of innovation. This Dentsu-hosted gathering at Cannes focuses on how humanity will uncover new opportunities for growth and good.
“Only as good as the creativity that goes in” Growth in a new era
By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.
Campaign special podcast: Havas on health
“Today, every brand is a health and wellness brand” — Campaign discovers how the Havas Creative Network was able to get in front of the health movement in this exclusive one-off podcast episode, hosted by US editor Alison Weissbrot at the Cannes LIONS festival.
Supercharge your customer relationships
Connecting CRM and commerce for maximum impact.
AI 2.0: redefining possible
AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too
Employees to executives: Make sustainability commitments real
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
Meet our 2023 Inspiring Women honoree: Dara Busch, 5WPR
Dara Busch is Co-CEO of 5WPR.
Awarding the bold and the brave in business
The Unconventional Awards from T-Mobile for Business are back for a second year to recognize the most groundbreaking moves across all industries, from their most innovative customers.
The race to find TV’s new currency
Measurement providers offer alternatives during this year’s upfront.
Meet our 2023 Inspiring Women honoree: Cara Lewis, Dentsu Media US
The chief investment officer explains why her mother is her greatest role model and how to deal with burnout.
The new streaming landscape
How ad-supported offerings will impact investment strategies.
The impact of representation in PR: Why it matters
Despite not being a high-visibility industry, diversity is just as important in PR as in other parts of society.
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
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