Living legends: how brands can bring icons back to life
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Living legends: how brands can bring icons back to life

We have the technology to include deceased stars in modern art and advertising. But how can brands do it respectfully and authentically, and delight fans old and new?

Campaign talks to Buzz Aldrin: an infinite influencer
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Campaign talks to Buzz Aldrin: an infinite influencer

Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world aged 87. He talks to Campaign about taking a selfie in space, his love for travel and exploration and virtual reality...

Cover Hack: last chance to enter November 13
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Cover Hack: last chance to enter November 13

Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. There's no more extensions so here's why you should enter by midnight on November 13...

Buzz Aldrin: an infinite influencer
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Buzz Aldrin: an infinite influencer

Buzz Aldrin walked on the Moon - a walk that was the most-watched TV event of all time and mankind's greatest scientific feat. He's a former astronaut, engineer and lifelong activist that still pushes boundaries, inspires and educates at 87 years old. Leading agency figures discuss...

Cover Hack deadline extended: submit your creative by November 13
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Cover Hack deadline extended: submit your creative by November 13

Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. The winner's picked by an industry panel including Claire Beale, David Droga and Jonathan Mildenhall. The creative team or individual's work takes over the magazine's highest profile real estate...

Albert Einstein: an infinite influencer
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Albert Einstein: an infinite influencer

Albert Einstein defines genius. His influence across science, humanity, education - even popular culture - is unrivalled. Campaign and Greenlight discuss with leading agency figures why Einstein remains so relevant

Why programmatic is broken... and how to fix it
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Why programmatic is broken... and how to fix it

Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...

Understanding the timeless power of the icon
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Understanding the timeless power of the icon

True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influential. There is huge opportunity for advertisers - but how do you partner iconic talent with top brands in a way that audiences appreciate?

Droga, Mildenhall, Sallata and Krainik join the Cover Hack: deadline November 7
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Droga, Mildenhall, Sallata and Krainik join the Cover Hack: deadline November 7

Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. The creative team or individual's work takes over the magazine's highest profile real estate...

Steve McQueen: an infinite influencer
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Steve McQueen: an infinite influencer

Steve McQueen was a megastar who starred in Bullitt, The Great Escape and The Getaway - he was the 'king of cool' with enviable motorbike and racecar driving skills. Leading figures discuss his influence...

Stand up for creative
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Stand up for creative

How emotion data can help creatives regain a bigger share of the marketing budget

Sophia Loren: an infinite influencer
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Sophia Loren: an infinite influencer

Sophia Loren challenged conventions of beauty, empowered women all around the world and won two Academy Awards - she's an influencer that's still making an impact in her 80s. Why is she still so relevant? Leading agency figures discuss

Muhammad Ali: an infinite influencer
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Muhammad Ali: an infinite influencer

Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon

Think you can design Campaign's cover? Prove it. Competition time.
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Think you can design Campaign's cover? Prove it. Competition time.

Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018.

"Transparency is keeping me up at night" Marc Pritchard
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"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson
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"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan.

"I'm sure Shakespeare would have loved 360-degree video"
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"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up?

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
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'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...

Video ad-serving that might actually work: the new app reality
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Video ad-serving that might actually work: the new app reality

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill
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'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...

One click away: Alibaba's data marketing suite
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One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.

Dentsu talks new business of creativity
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Dentsu talks new business of creativity

Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

How the rise of populism can fuel creativity
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How the rise of populism can fuel creativity

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

It's time to #getreal on the #CX hype
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It's time to #getreal on the #CX hype

Instead of worrying about data and digital, brands and agencies should be rigorously investing in customer-centric teamwork, says The Integer Group.

Leadership masterclass: How to lead with emotional strength
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Leadership masterclass: How to lead with emotional strength

Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group

"Technology needs to be like salt. You need to taste it more than see it..."
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"Technology needs to be like salt. You need to taste it more than see it..."

...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories

Direct Line's Mark Evans on drones, mass media and the power of TV
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Direct Line's Mark Evans on drones, mass media and the power of TV

"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through?

Airbnb's Alex Dimiziani on authenticity, smart data and diversity
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Airbnb's Alex Dimiziani on authenticity, smart data and diversity

"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their expenses, in an authentic manner, the more likely they are to let you in" says Alex Dimiziani, global marketing director at Airbnb - so how do you create authentic stories?

Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers
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Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers

"The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions?

How an international collaboration helped launch a flightless bird
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How an international collaboration helped launch a flightless bird

Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.

Using data to find the unexpected audience
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Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers

Microsoft on being brave, creating an impact and great tech
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Microsoft on being brave, creating an impact and great tech

"It's a tough time to be too brave" says Microsoft's Kathleen Hall - so how do brands hit the right notes to connect with consumers?

Bridging the gap between creative and programmatic
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Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?

One thing the industry should start doing, one thing they should stop
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One thing the industry should start doing, one thing they should stop

Campaign gathered media, marketing and advertising experts from Turner, AirBnB, Microsoft, Burger King and McCann Worldgroup to find out how the industry should progress...

Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions
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Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions

Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.

Stop predicting the death of anything: no media is a write-off, it's all opportunity
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Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

There is life beyond 30
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There is life beyond 30

Who has 30 seconds? Not today's consumers. Here's how to get them to engage...

5 certain steps to ensure your marketing boosts your business
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5 certain steps to ensure your marketing boosts your business

Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy -- is that it drives your entire business.

Pharma must radically rethink its engagement with doctors
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Pharma must radically rethink its engagement with doctors

Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.

How 'participation brands' empower the market to do their marketing
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How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.

A guide to marketing executive search
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A guide to marketing executive search

In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.

How to effectively bring science to marketing
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How to effectively bring science to marketing

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done -- without compromising on creativity.

5 simple, surefire ways to boost marketing measurement in the digital economy
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5 simple, surefire ways to boost marketing measurement in the digital economy

The Internet is no longer the "Wild West" of marketing, but there's still plenty of disorder to go around. Here are five ways to control the chaos.

'We have reached 'peak screen' - a concept which is both exciting and terrifying,' says Damian Blackden
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'We have reached 'peak screen' - a concept which is both exciting and terrifying,' says Damian Blackden

Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback.

Are you brave, bold and adventurous?
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Are you brave, bold and adventurous?

Butterfly London is looking for a partner, head of strategy and innovation to head up its NY office. Bianca Cawthorne, founder of Butterfly, tells us about the perks and quirks of working at this growing brand agency and what the role involves.

Humans first in a digital world
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Humans first in a digital world

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

'Millennials are not entitled. They will save us,' says Essence EMEA CEO
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'Millennials are not entitled. They will save us,' says Essence EMEA CEO

Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown.

When programmatic meets artificial intelligence ... the future begins
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When programmatic meets artificial intelligence ... the future begins

The future is machine learning, say two leaders in programmatic marketing, but the robots need their hands held every step of the way say two leaders in programmatic marketing.

Why ads in the editorial space will get results
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Why ads in the editorial space will get results

Blink and you'll miss it ... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial.

How to build a video marketing program from the ground up in 2017 without spending a fortune
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How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

The 4 most important traits of a successful CMO in 2017
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The 4 most important traits of a successful CMO in 2017

The common theme for this year's essential CMO skills is "put up or shut up."

When conflict is a good idea
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When conflict is a good idea

Amsterdam-based creative agency Lemon Scented Tea specializes in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions.

Navigating the complex world of attribution
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Navigating the complex world of attribution

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitized, and traditional business models are shifting toward the development of e-commerce.

One way to avoid the Einstellung effect
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One way to avoid the Einstellung effect

Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.

If you treasure talent, you can have fun at speed
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If you treasure talent, you can have fun at speed

Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations.

Not advertising but 'story-doing' as a force for good
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Not advertising but 'story-doing' as a force for good

Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and "story-doing."

Millennials' unpredictability is rewriting the rules of consumerism
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Millennials' unpredictability is rewriting the rules of consumerism

Insights consultancy ADK Insights believes that the Netherlands' creative and technological milieu make it perfect for keeping up with the unpredictability of millennials.

A broad-minded outlook makes brands matter in culture
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A broad-minded outlook makes brands matter in culture

Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture.

Campaign went Dutch to talk entrepreneurship and innovation
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Campaign went Dutch to talk entrepreneurship and innovation

Campaign went Dutch for a conversation about entrepreneurship and innovation.

A Dutch view of the European project
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A Dutch view of the European project

Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work.

How the Netherlands ranks as a global creative powerhouse
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How the Netherlands ranks as a global creative powerhouse

Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there.

Campaign goes Dutch - Claire Beale explains why
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Campaign goes Dutch - Claire Beale explains why

The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international center of excellence.

7 skillsets your marketing team needs for 2017
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7 skillsets your marketing team needs for 2017

Do you have the right skills to stay ahead of the competition? Bob Van Rossum, veteran marketing recruiter and president at MarketPro, outlines seven critical skillsets your marketing may need in 2017.

Digital out-of-home creativity goes global
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Digital out-of-home creativity goes global

The Digital Creative Competition takes on an international flavor with this year's winners

8 ways to get creative with digital out-of-home
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8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

The great outdoors: top creatives talk top creative
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The great outdoors: top creatives talk top creative

Campaign and Ocean talk to leading agency figures about the power and potential of digital out-of-home

Digital out-of-home: creative technologies
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Digital out-of-home: creative technologies

Technology is opening up new avenues for creativity in digital out-of-home - from connected displays that enable brands to bring together the digital and physical worlds to displays that can precisely target advertising to the right consumer.

Unlocking the new power of influence
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Unlocking the new power of influence

MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better realize the potential of influence to drive brand reputation and commerce.

Top interview questions to ask your next marketing executive
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Top interview questions to ask your next marketing executive

MarketPro's checklist of interview questions is designed to tease out insights about your marketing candidates you may otherwise miss.

Big Data demands big collaboration, says Razorfish panel
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Big Data demands big collaboration, says Razorfish panel

Data scientists and creatives can do amazing things when they work together.

Tech discoveries of the year
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Tech discoveries of the year

What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.

What's the key to effective brand storytelling?
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What's the key to effective brand storytelling?

The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco last month.

Embracing digital disruption - what's next?
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Embracing digital disruption - what's next?

How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it? We asked P&G, BBC, Spotify and The Trade Desk.

Be useful, be entertaining: native advertising's golden rules
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Be useful, be entertaining: native advertising's golden rules

Custom native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?

Spotify, P&G and BBC on the programmatic future
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Spotify, P&G and BBC on the programmatic future

Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.

"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell
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"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'
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Neil Christie: 'I want some clients to be keen to work with us and some clients to be afraid to work with us.'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

Day 30: 5 ways to build brand stories using programmatic
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Day 30: 5 ways to build brand stories using programmatic

We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build brands

How to make data smart and machines creative
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How to make data smart and machines creative

Machines process data fast, freeing up operational people to focus on strategy. Only with man and machine working side by side will brands make the most of their digital spend

Day 29: Bringing down the walled garden of cross-device
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Day 29: Bringing down the walled garden of cross-device

How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign and The Trade Desk investigate in a far-reaching roundtable discussion

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase
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Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting

Day 27: Dmexco in quotes - the measure of success
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Day 27: Dmexco in quotes - the measure of success

In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded up the best quotes from Dmexco on the subject

Day 26: 7 apps you need to download for Dmexco
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Day 26: 7 apps you need to download for Dmexco

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone

Pokemon Go: new phenomenon, old dilemma for advertisers
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Pokemon Go: new phenomenon, old dilemma for advertisers

Pokemon Go has captivated imaginations the world over - and adland is no exception.

Day 25: Programmatic goes native
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Day 25: Programmatic goes native

We investigate how programmatic is changing the face of native advertising

Day 24: Connected Life - What's next for programmatic TV?
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Day 24: Connected Life - What's next for programmatic TV?

Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising

Native going native: A brief to fit 1000 countries
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Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Day 23: Artificial intelligence and the future of programmatic
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Day 23: Artificial intelligence and the future of programmatic

AI and machine learning are set to change the face of advertising - here's how.

Day 22: Dmexco buzzwords - content marketing
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Day 22: Dmexco buzzwords - content marketing

In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco

Day 21: Dining out near Dmexco
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Day 21: Dining out near Dmexco

Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet your appetite

Day 20: Dmexco in quotes - data
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Day 20: Dmexco in quotes - data

Big data is big news - and the marketing brains of Dmexco have pondered how it'll make its impact felt. We've rounded up the best quotes from past Dmexco events

Day 19: Dmexco trends for 2016
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Day 19: Dmexco trends for 2016

We quiz top marketing brains on the talking points of this year's Dmexco

Top 5 rules for driving real performance-based outcomes
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Top 5 rules for driving real performance-based outcomes

To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences...

Day 18: A day in the life - Nielsen Marketing Cloud
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Day 18: A day in the life - Nielsen Marketing Cloud

Day 17: How the digital world's changed since the first Dmexco
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Day 17: How the digital world's changed since the first Dmexco

A lot has changed since the first Dmexco conference in 2009 - we look at how digital marketing's evolved

Day 15: Dmexco Survival Guide part 2 - The Kit
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Day 15: Dmexco Survival Guide part 2 - The Kit

Dmexco crams a lot into its two days - here's what you'll need to stay on top of things.

Day 14: Dmexco in quotes - digital audiences
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Day 14: Dmexco in quotes - digital audiences

Technology has changed the way marketers and advertisers reach their audiences - we've rounded up the best quotes on the subject from previous Dmexco conferences

Day 13: Dmexco buzzwords - programmatic
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Day 13: Dmexco buzzwords - programmatic

Programmatic trading has changed the face of advertising in just a few short years. Find out where it's going next

Day 12: Dmexco Survival Guide part 1 - The Plan
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Day 12: Dmexco Survival Guide part 1 - The Plan

If this is your first time at Dmexco, here's how to get the best from it

Media planning builds walls - audience planning builds bridges
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Media planning builds walls - audience planning builds bridges

Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason

Day 11: Seven Dmexco talks you can't afford to miss
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Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Day 10: Three areas where programmatic will change the face of advertising
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Day 10: Three areas where programmatic will change the face of advertising

From TV to digital audio and native, programmatic buying is shaking up advertising in a big way

Day 9: A day in the life - The Trade Desk, UK
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Day 9: A day in the life - The Trade Desk, UK

The general manager of The Trade Desk UK tells Campaign about spending time out of the office, his expectations for Dmexco 2016, FIFA, and 'slacking' at work...

Day 8: Connected Life - what's next for the Internet of Things
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Day 8: Connected Life - what's next for the Internet of Things

Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome

Day 7: Dmexco in quotes - Mobile
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Day 7: Dmexco in quotes - Mobile

Mobile is becoming an increasingly important tool for marketers - we've rounded up the best quotes on the subject from recent Dmexco events

Day 6: Getting emotional with big data
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Day 6: Getting emotional with big data

It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data...

PepsiCo: "Ad-blocking is something that we all have created"
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PepsiCo: "Ad-blocking is something that we all have created"

At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers

Day 5: Game on - why mobile games are programmatic's next frontier
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Day 5: Game on - why mobile games are programmatic's next frontier

Mobile games are set to be the next sector to benefit from programmatic advertising - find out why

Day 4: Dmexco buzzwords - virtual reality
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Day 4: Dmexco buzzwords - virtual reality

We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to

Day 3: Why digital needs the real world
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Day 3: Why digital needs the real world

As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives

Day 2: Connected Life - what's next for programmatic audio
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Day 2: Connected Life - what's next for programmatic audio

Digital audio advertising is set to be the next big growth area for programmatic buying - find out why

Day 1: Five ways data is improving consumer experiences
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Day 1: Five ways data is improving consumer experiences

Big data is changing the way brands communicate with their customers - and enabling better experiences

Ola Björling talks Virtual Reality in Cannes
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Ola Björling talks Virtual Reality in Cannes

Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.

Smash or flop: can brands be a natural fit in the movies?
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Smash or flop: can brands be a natural fit in the movies?

The third of three #BENtalk films from Campaign and Branded Entertainment Network

Graeme Douglas: 'The best work comes from people who can think across boundaries'
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Graeme Douglas: 'The best work comes from people who can think across boundaries'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

Data and creativity: fully committed, or just a fling?
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Data and creativity: fully committed, or just a fling?

Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity

The story behind the story
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The story behind the story

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

Are agencies ready for a tech forward future?
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Are agencies ready for a tech forward future?

Campaign asks: how are agencies preparing for a tech-focused future?

Smart money: A pivot point for product placement
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Smart money: A pivot point for product placement

The second of three #BENtalks films from Campaign and Branded Entertainment Network

Brands on film: How product placement has come of age
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Brands on film: How product placement has come of age

The first of three #BENtalks films from Campaign and Branded Entertainment Network

How do you attract and retain the best tech talent?
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How do you attract and retain the best tech talent?

Campaign explores what you need to do to make your agency a hotbed of tech innovation

We couldn't have done this without ...
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We couldn't have done this without ...

Cannes Lions winners and jurors reveal the one piece of tech that made their most innovative campaigns possible

Traditional ad models are dead - so what now?
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Traditional ad models are dead - so what now?

Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks

Product placement meets science
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Product placement meets science

Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks

The ad that hit me...
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The ad that hit me...

We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?

Dentsu emphasizes the need for broad, multidisciplinary capabilities at Cannes Lions
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Dentsu emphasizes the need for broad, multidisciplinary capabilities at Cannes Lions

The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work

Flavors are local, but insights travel
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Flavors are local, but insights travel

Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches

'Habits, interests and pursuits'...what we want to know from data
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'Habits, interests and pursuits'...what we want to know from data

We ask industry experts if data could tell you anything about a consumer, what would you want to know?

Why ad blockers are 'a wonderful thing'...
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Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

What's the key to getting personal ads right?
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What's the key to getting personal ads right?

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.

Why data craves the human touch
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Why data craves the human touch

Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone

Take brand storytelling live with GoLive
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Take brand storytelling live with GoLive

State of the VR union: Alpha & Omega
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State of the VR union: Alpha & Omega

The co-founder and COO of MediaMonks looks at where the industry is now and how far it's come in the past 15 years

Six things that all conferences should do
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Six things that all conferences should do

More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers ...

Virtual apathy or virtual reality?
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Virtual apathy or virtual reality?

In conjunction with creative agency MediaMonks, Campaign US gathered a panel of senior VR experts to explore the opportunities and obstacles of the virtual reality revolution.

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ
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Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Technology has opened doors for many driven individuals who wouldn't have had the opportunity to realise their dreams previously ...

'Dull, drab and uninspiring' (said no one at C2 Montréal)
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'Dull, drab and uninspiring' (said no one at C2 Montréal)

We ask people at C2 to describe the three-day conference in three words. Here's what they said ...

'Be scrappy,' says Grindr founder
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'Be scrappy,' says Grindr founder

Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret
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'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Campaign talk to Mark Brand, a social entrepreneur and co-founder from Save On Meats at C2 Montréal

Five things to get excited about at C2 Montréal
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Five things to get excited about at C2 Montréal

C2 is three days of innovation and inspiration that'll boggle your mind. It's a lot to take in - but Campaign's on the ground in Montréal with the highlights

Is reality really virtual?
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Is reality really virtual?

Ola Björling, Global Head of VR, MediaMonks, looks at what is really real about virtual reality.

The future of VR
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The future of VR

"We're in the early days of black-and-white television" when it comes to virtual reality. As tech barriers fall away, how do you convert the story into a believable experience?

Tess Alps: 'Agencies are embracing tech a bit unquestioningly'
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Tess Alps: 'Agencies are embracing tech a bit unquestioningly'

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay

Virtual reality: Where it is now, and where it's heading next
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Virtual reality: Where it is now, and where it's heading next

A panel of experts recently gathered in NY to explore the VR revolution and the challenges it must overcome

The quirky, wonderful and eye-widening world of C2
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The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...

Who cares what your story is...
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Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

We're all still cavemen at heart
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We're all still cavemen at heart

While the way we tell stories has changed, the reason for doing so - to bring people together - is no different from when our prehistoric ancestors painted on walls

If Tarantino told brand stories
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If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

The full stack of story-making
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The full stack of story-making

Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail

Our winter of dis-content
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Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention

In this town, it's who you know
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In this town, it's who you know

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand

Content: le grand unificateur
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Content: le grand unificateur

The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression

How brands can live happily ever after
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How brands can live happily ever after

Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.

The Art of Storytelling
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The Art of Storytelling

We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.

Virtual reality is not just another screen
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Virtual reality is not just another screen

While VR is its infancy, how do we nurture the medium to maturity, without getting stuck comparing it to its siblings? In this piece MediaMonks' Head of VR Ola Björling explores how VR can be built up to be a truly ground breaking medium, rather than judging it as a medium by what's already been done.

Brain dating and the modern conference-goer
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Brain dating and the modern conference-goer

For some conference goers, there is nothing more stressful than the idea of networking. When asked, many people cite networking as their No. 1 reason for coming to conferences, so avoiding networking is not the solution

What's so unique about C2?
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What's so unique about C2?

Beyond curating inspiring speakers and attracting the right participants, what can a conference do to meaningfully and creatively connect people?

'When there were fewer channels, you needed to know less' Karen Blackett
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'When there were fewer channels, you needed to know less' Karen Blackett

In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction...

Everyday Connects: Examples
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Everyday Connects: Examples

These devices and services are taking advantage of ubiquitous connectivity to streamline consumers' lives.

Everyday Connects: What is it?
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Everyday Connects: What is it?

The oft-hyped Internet of Things trend actually takes off, with connectivity coming to everyday household objects.

Now Culture: Where next?
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Now Culture: Where next?

With the UK population becoming ever more entrenched in technology, Now Culture has already become the standard and can only accelerate further.

Now Culture: Companies to watch
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Now Culture: Companies to watch

Six companies that are bringing the future of instant gratification to us... right now.

Now Culture: Examples
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Now Culture: Examples

These fast-paced companies are delivering goods and services to customers who want it all: now.

Now Culture: What is it?
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Now Culture: What is it?

Buy it now, Pay for it now, Find it now, Deliver it now, Watch it now, Call me now, Send it now.

Why nothing matters more than a Yellow Pencil
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Why nothing matters more than a Yellow Pencil

Winning the acclaim and respect of our peers seems to be deep rooted in all artistic endeavour and designers and creatives are no different.

Revcontent acquires Millennial ad platform ContentClick
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Revcontent acquires Millennial ad platform ContentClick

Native advertising reimagined: Revcontent and ContentClick join forces
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Native advertising reimagined: Revcontent and ContentClick join forces

Revcontent acquires ContentClick to "reimagine native advertising"
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Revcontent acquires ContentClick to "reimagine native advertising"

Move over, tablets - smartphones are the top mobile video device
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Move over, tablets - smartphones are the top mobile video device

Football goes global: why the Champions League is the next big score for US sports marketers
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Football goes global: why the Champions League is the next big score for US sports marketers

With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.

Apple Watch dominates wearable social buzz with two million mentions
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Apple Watch dominates wearable social buzz with two million mentions

In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.

Mobile browsing set to replace desktop in fewer than 18 months
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Mobile browsing set to replace desktop in fewer than 18 months

How do you reach a superhero?
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How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life -- and it has changed everything ...

How do you reach a superhero?
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How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life - and it has changed everything...

What's really next for pharma?
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What's really next for pharma?

McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival

Cannes: Dentsu moves to a new dimension
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Cannes: Dentsu moves to a new dimension

Agency discusses emerging data technologies

What really is the future of video?
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What really is the future of video?

SPONSORED CONTENT: Video specialists discuss what to do with the medium today and tomorrow

Learn more about China from digital pioneers Tencent
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Learn more about China from digital pioneers Tencent

Partner content: Go to SY Lau's keynote speech at Cannes

The World's Leading Independent Agencies: Meet the Integrators
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The World's Leading Independent Agencies: Meet the Integrators

Today's independent agencies of a spirit of collaboration -- and a valuable alternative to the predictable results of traditional networks

The World's Leading Independent Agencies: The Monkeys
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The World's Leading Independent Agencies: The Monkeys

Agencies need to apply their talents to entrepreneurial endeavors that create new-business opportunities for themselves and their clients

Five brand trends for Mobile World Congress 2015
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Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year

5 future trends in digital-out-of-home - and how to make the most of them
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5 future trends in digital-out-of-home - and how to make the most of them

Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt

The World's Leading Independent Agencies: The Jupiter Drawing Room
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The World's Leading Independent Agencies: The Jupiter Drawing Room

Sponsored Content: Africa is not a country, it's a collection of many small regions -- and brands that attempt a homogenous approach can fall flat on their faces

The World's Leading Independent Agencies: Scarecrow
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The World's Leading Independent Agencies: Scarecrow

Sponsored Content: In today's scenario, speed of thought is the key to generating buzz and energy, but a client that can approve creative quickly is equally important

The World's Leading Independent Agencies: Repense
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The World's Leading Independent Agencies: Repense

Sponsored Content: To stand the test of time, agencies must challenge themselves not just to create persuasive advertising, but to change the world

The World's Leading Independent Agencies: Noah's Ark
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The World's Leading Independent Agencies: Noah's Ark

Sponsored Content: Stop using global campaigns in Africa or making South Africa its center. The continent is ready to make its diverse range of voices heard

The World's Leading Independent Agencies: Hasan & Partners Group
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The World's Leading Independent Agencies: Hasan & Partners Group

Sponsored Content: To succeed in the age of conversation, we must follow clients' and consumers' behavioural shift towards digital and achieve true integration

The World's Leading Independent Agencies: Gravity Road
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The World's Leading Independent Agencies: Gravity Road

Sponsored Content: The traditional borders of advertising have now disappeared. Agencies can no longer seek to invade popular culture -- they have to create it

The World's Leading Independent Agencies: Goodstein
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The World's Leading Independent Agencies: Goodstein

Sponsored Content: The quest to produce excellent communications is beset by people who lack balls - be they marketers or people in the agencies they employ

The World's Leading Independent Agencies: Baldwin&
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The World's Leading Independent Agencies: Baldwin&

Sponsored Content: Communications is an emotional business. After all, they're by people, for people. So let's focus less on focus groups and go with our gut

The World's Leading Independent Agencies: The Newtons Laboratory
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The World's Leading Independent Agencies: The Newtons Laboratory

Sponsored Content: On the frontline of Greece's economic war, embattled clients are increasingly looking to their independent ad agency allies for strategic help

The World's Leading Independent Agencies: Serviceplan Group
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The World's Leading Independent Agencies: Serviceplan Group

Sponsored Content: We already live in an era of globalization; brands now need to create innovative communication solutions that reflect the rise of globalization

The World's Leading Independent Agencies: Creature of London
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The World's Leading Independent Agencies: Creature of London

Sponsored Content: Creative companies have a duty to produce work for themselves and their clients that makes a cultural impact and gets people talking

The World's Leading Independent Agencies: The Secret Little Agency
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The World's Leading Independent Agencies: The Secret Little Agency

Sponsored content: Patronize Asia at your peril. It is the continent's smart kids you have been underestimating who will buy your product and choose your brand

The World's Leading Independent Agencies: Thinkhouse
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The World's Leading Independent Agencies: Thinkhouse

Sponsored Content: Communicating with humans is the essence of what brands and agencies do. So why do we all too often fail to communicate on a human level?

The World's Leading Independent Agencies: Thjnk
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The World's Leading Independent Agencies: Thjnk

Sponsored Content: Tailoring teams to meet specific client needs by collaborating selectively with other agencies will nearly always produce better results