How to effectively drive engagement through multiple channels

With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?

Sorrell and Harris lead calls to reimagine advertising

Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit

Meet our Female Frontier honorees: Lynn Lewis

UM’s U.S. CEO Lynn Lewis discusses the role of culture at an organization and the importance of embracing opportunities for mentorship and partnership

TV of the future: Embracing the shift to streaming

Meet our Female Frontier honorees: Julianna Akuamoah

Arnold + Havas Media Bostons’ chief talent officer shares her thoughts on the qualities that are critical for industry leaders and her own biggest inspiration.

Meet our Female Frontier honorees: Ali Plonchak

Crossmedia’s managing partner discusses growing with a company over 15 years and inspiration from Dolly Parton.

Meet our Female Frontier honorees: Cynthia De La Torre Castro

PMG Digital Agency’s senior designer Cynthia De La Torre Castro discusses the traits needed to achieve longevity in the creative industries and the ways TikTok has brought out creativity during COVID-19.

Meet our Female Frontier honorees: Debbi Vandeven

VMLY&R’s global chief creative officer discusses gender diversity in the industry and the best creative she’s seen during COVID-19.

Meet the 40 Over 40 honoree: Lisa Sherman

Lisa Sherman is President and CEO of Ad Council.

Creating Spaces: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...

Vulnerability, empathy and leadership: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...

Meet the 40 Over 40 honoree: Jeff Benjamin

Jeff Benjamin is chief creative officer of Tombras.

How to rise in a media company: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the first in our Female First Forum series...

Meet the 40 Over 40 honoree: Brian Phillips

Brian Phillips is CEO and cofounder of The Basement.

Meet the 40 Over 40 honoree: Katy Saeger

Katy Saeger is CEO of Harmonica.

Fighting the bot invasion: how to clean up your data and stop losing money

Bots are everywhere, infecting all aspects of digital marketing – from lead generation display, video, organic traffic, to native, social, SEO and keyword search. A leading marketer says we need to work together to combat fraud…

Meet the 40 Over 40 honoree: Rob FitzGerald

Rob FitzGerald is president and COO at Empower.

Meet the 40 Over 40 honoree: David DeMuth

David DeMuth is CEO at Doner.

Meet the 40 Over 40 honoree: Bill Oberlander

Bill Oberlander is the founder and executive creative director at Oberland.

Meet the 40 Over 40 honoree: Steven Moy

Steven Moy is CEO at Barbarian and one of Campaign US' 40 Over 40 honorees. Here, he shares qualities you need to be successful, creativity during the pandemic and how to make the industry diverse.

Meet the 40 Over 40 honoree: Kate MacNevin

Kate MacNevin is global CEO at MRM and one of Campaign US' 40 Over 40 honorees. Here, she discusses the future of the industry, the best use of creativity during COVID-19 and the silver linings of the past few months.

Six top tips for a new way of working

We explore how home working forced three creatives to discover inspiration in different places: a reclaimed commuting hour, kitchen-table meetings, on Pinterest and more

Enhancing influencer marketing: driving meaningful moments with AI

Driving commerce: the power of meaningful content

An open letter to the advertising industry

How I find creative inspiration when the heat is on

It's hard to turn creativity on like a tap but that doesn't help when you're faced with a client brief and a deadline. Here are one leading creative's methods of sparking inspiration on Pinterest...

Crucial content tools for the modern marketer

Brands are producing and distributing content every day, and the old tactic of creative licensing has re-emerged to help better campaign strategies

Gen Z's longterm behavior scars of the 2020 recession

Virtue dive deep into what this year means for Gen Z.

"Purpose means doing, not just talking" says WPP's Laurent Ezekiel

COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.

Client-agency relationships of the future

"Brands are realizing that it's more important to get your message out there quickly..."

How to capitalize on the new E-commerce reality

iCrossing, Adobe, Pinterest, Conagra and Visible all weigh in on the impending post-pandemic ecom boom.

Meet the Female Frontier honorees: Theresa Vu

We chat to the Xandr engineer about transforming technology

Meet the Female Frontier honorees: Nia Martin

We chat to the Initiative star about rising to the top

Meet the Female Frontier honorees: Angela Steele

We chat to the Carat USA leader about making meaningful decisions

Meet the Female Frontier honorees: Katy Varner

We chat to the Initiative star about her journey so far

Meet the Female Frontier honorees: Stephanie Prager

We find out why the Twitter leader is one of the industry's finest

How a new approach to sound could bring attention to your brand

"Sound is not an add-on to the message - it is the message," says Michael Boumendil, founder of Sixième Son

Building brand humanity

Can technology help brands become more human?

The top trends and technologies you should know about

Campaign talks to RTL AdConnect CEO Stéphane Coruble about the most important technologies, trends and manufacturers at CES this year

How these CMOs are perfecting personalization

The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalization at CES 2020

Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement

6 things brands should consider on sustainability

What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers

Brands are reorganizing. How must others adapt?

There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?

Meet the Digital 40 over 40 honorees: Dianne Wilkins

Dianne Wilkins is CEO at Critical Mass and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why her job is more than just a job, how her employees are a constant source of inspiration and why human interaction should never go digital

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

Meet the Digital 40 over 40 honorees: Patti Temple Rocks

Patti Temple Rocks is senior partner and head of Client Impact at ICF Next and one of Campaign US's Digital 40 over 40 honorees. Here, she explains why no career is perfect, why her calendar is her life and how mistakes actually lead to growth

Meet the Digital 40 over 40 honorees: Jennifer van Dijk

Digital 40 over 40 2019 winner, and Wasserman's marketing EVP, Jennifer van Dijk shares her secrets to success, must-know life hacks and proudest work

When data meets creativity

Sifting through 'real' from 'fake' data is important but a more challenging issue confronting brands and marketers might be the ethics of data.