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Gucci owner Kering Group kicks off global media review
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.
Publishers: it’s on us
It’s time for us to lead the narrative around the future of the open web.
Millennials are optimistic about brand values and activism. Gen Z is not.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
How brands are using Twitch for sports marketing
The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.
Discord’s new short film features Danny DeVito and Akwafina
Discord — The Movie builds on the platform’s “imagine a place” campaign.
Advertisers proceed — cautiously — around the Olympics
Dropping the Olympics may not be an option for many.
Consumers want control over ads served
A study by MAGNA and Brave shows consumers engage more with privacy protected ads.
Will Tokyo damage the Olympics brand?
Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.
4 actionable insights for marketing to Millennials and Gen Z
Millennials and Gen Z have high expectations to make the world a better place.
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