LGBT Brands Come Home

As legal and social acceptance of LGBT Americans gains momentum, brands are catching the wave — and sometimes leading the way.

Michelle Yeoh, winner of the Best Actress in a Leading Role award for "Everything Everywhere All at Once," poses in the press room during the 95th Annual Academy Awards on March 12, 2023 in Hollywood, California

Michelle Yeoh historic Oscar win: Brands that paid tribute

The Asian magnet is drawing attention for all the right reasons. Understandably, domestic brands are not far behind. Here are those that dipped their toes in instant marketing.

Lola Bakare

Lessons for marketers from brands that have gotten Pride Month right

Consumers want real solutions — not empty statements.

Pride in authenticity: Increasing visibility of the LGBTQ+ community

Advertisers need to stop shying away from accurate LGBTQ+ representation.

Building an inclusive brand: lessons from Charlottesville

Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.

With 'Feud: Bette and Joan,' FX doubles down on women over 40

"I want to write about women's issues and I want women, and others, to feel like they have a champion in me," says showrunner Ryan Murphy.

Social relevance in a post-divisive election era

These days, campaigns that take a stand are less the exception and more the cost of entry, writes the chief growth officer of CreativeDrive.

The changing face of our industry is missing a few players

It's great that clients have taken an interest in agency diversity. It would be better if they bothered showing up to AdColor, says one agency CEO

If you are sexually harassed at work

Know the law, take notes and be prepared to go outside the company, says the director of the Gender Equity & LGBT Rights Program at the Legal Aid Society-Employment Law Center

In China, LGBT rights get boost from brands

Tech brands that target younger, urban consumers are leading the way

Does data spell the end of the big brand narrative?

Isobar's director of mobile and strategy says data can help tell thousands of individual consumer stories

Life After 'Mad Men': Diversity and inclusion

Walton Isaacson's co-founders ask, "What if things had been different?"

Tiffany R. Warren.

Cannes Lions: Same script, different cast

Omnicom's SVP and chief diversity officer and ADCOLOR's founder addresses Campaign US' competitive call for new ideas at Cannes Lions

LGBT culture and the mainstreaming of inclusion

Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality

Mexican artist John Raya recently redesigned all 32 NFL team helmets as "Star Wars" characters.

The future of marketing lies in collisions (where no one gets hurt)

Stop competing and start colliding, advises Havas Worldwide New York's planning director

Tiffany rose to the occasion

This heritage brand's engagement-themed ad featuring two men was savvy business -- which is why it's important


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free