The Asian magnet is drawing attention for all the right reasons. Understandably, domestic brands are not far behind. Here are those that dipped their toes in instant marketing.
Consumers want real solutions — not empty statements.
Advertisers need to stop shying away from accurate LGBTQ+ representation.
Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.
"I want to write about women's issues and I want women, and others, to feel like they have a champion in me," says showrunner Ryan Murphy.
These days, campaigns that take a stand are less the exception and more the cost of entry, writes the chief growth officer of CreativeDrive.
It's great that clients have taken an interest in agency diversity. It would be better if they bothered showing up to AdColor, says one agency CEO
Know the law, take notes and be prepared to go outside the company, says the director of the Gender Equity & LGBT Rights Program at the Legal Aid Society-Employment Law Center
Tech brands that target younger, urban consumers are leading the way
Isobar's director of mobile and strategy says data can help tell thousands of individual consumer stories
Walton Isaacson's co-founders ask, "What if things had been different?"
Omnicom's SVP and chief diversity officer and ADCOLOR's founder addresses Campaign US' competitive call for new ideas at Cannes Lions
Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality
Stop competing and start colliding, advises Havas Worldwide New York's planning director
This heritage brand's engagement-themed ad featuring two men was savvy business -- which is why it's important
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