LGBT Brands Come Home
As legal and social acceptance of LGBT Americans gains momentum, brands are catching the wave — and sometimes leading the way.
Taiwan approves same-sex marriage; maybe these ads helped pave the way
Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.
In Philippines, mobile carrier makes call for LGBT pride
Smart Communications' coming-out tale by Dentsu JaymeSyfu earns raves
Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel
Diversity is more than just a box-ticking exercise for Airbnb CMO Jonathan Mildenhall, who lives it, loves it and shares his inclusive approach with the world
Sustaining Pride: How brands' approach to LGBT comms has changed and what's next
The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go
Sir Ian McKellen and Graham Norton star in new Pride campaign
Celebrities urge audience to embrace #Nofilter as a philosophy, not just a hashtag
Ogilvy launches LGBT employee network in Hong Kong
An internal effort to champion workplace inclusion is also designed to help clients understand the market
Rainbow Doritos come out to support LGBT youth
Collaboration with organization It Gets Better is a PR pot of gold at the end of the rainbow
UK's Stonewall group joins call for BrewDog to pull ad over transgender issue
The LGBT rights group has joined a petition urging the brewery to reverse course on a spot it says mocks people who "already suffer discrimination every day"
President of new LGBT industry group: 'We want it to have bite'
Launched in the UK last week, PrideAM plans to expand to the US
In China, LGBT rights get boost from brands
Tech brands that target younger, urban consumers are leading the way
Diversity should be more than just a buzzword
Only by embracing diversity can marketing organizations stay relevant in today's rapidly evolving society, says Oglivy Pride UK's chairman
Geometry Global CCO: "If technology is not part of the solution, it is part of the inspiration"
Jon Hamm muses about emerging markets
Proud at home, silent abroad: US brands avoid LGBT issues overseas
How global companies are winning with a two-faced strategy
Best of the brands celebrating Pride Month
To mark Gay Pride Weekend, Campaign selects the best ads celebrating the LGBTQ community, including Target, Airbnb, Google, AT&T, Chobani and Equinox
Pride campaigns go global this June as Supreme Court decision looms
From the Maytag man to W Hotels, LGBT branding is in the mainstream like never before
The 9 best branded Instagram posts so far
As the commercial floodgates open, a look back at the brands that have already mastered the photo-sharing platform
Marketing to Asia's LGBT community: The power of diversity
IBM Global Leader Tony Tenicela says understanding is key for brands to embrace community
Why it's smart for brands to take a stand on 'religious freedom' laws
Companies said inclusion is key to success for both staff and consumers
How Walmart pushed back Arkansas' religious freedom bill
A similar law in Indiana has prompted a backlash from businesses after critics said it could lead to anti-LGBT discrimination
Transgender branding cracks the mainstream
Jazz Jennings' inclusion in Clean & Clear's #SeeTheRealMe campaign is a pivotal moment for transgender representation
LGBT culture and the mainstreaming of inclusion
Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality
Alan Cumming PSA challenges blood donation policy
#CelibacyChallenge calls on the FDA to screen all blood donors based on risk, rather than sexual orientation and gender identity.
Tiffany TV ad continues story of gay couple
The jewelry brand builds on its engagement-themed print ads, which included the real-life same-sex couple
American Express gets credit for diversity marketing
AmEx crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community
Heritage brands open door to LGBT families
As marriage equality gains momentum in the US, new campaigns are setting a place at the table for LGBT households
Tiffany rose to the occasion
This heritage brand's engagement-themed ad featuring two men was savvy business -- which is why it's important
Stolichnaya 'A versus THE' by The Martin Agency
Stoli serves the LGBT community videos with a twist
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free