supermarket

Articles: 10 Results
How to be a great workplace: Waitrose

How to be a great workplace: Waitrose

As part of our #EventCareers and Workplace report, we take a look at the working culture of Waitrose's events team.

Innocent opens its winter Super Market

In pictures: Innocent opens pop-up Super Market

Drinks brand Innocent enlisted agency Amplify to create a pop-up supermarket near London Bridge Underground station, open to the public

Tesco's profits fell 23.5% in the six months to August

Tesco must learn the difference between value and price

The savvy shopper is voting with their feet (and their wallets) as Tesco loses out, writes retail expert Kate Jones,

Is there a future for price-comparison advertising?

The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price,

Tesco adds 100 discount lines

LONDON - Tesco is adding 100 lines to its discount range as part of its effort to establish itself as

Mark Ritson

Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?

The marketer who is bored with Tesco is bored with life. If you have been into a Tesco store recently,

Supermarkets come top for green values says new poll

The UK's leading supermarkets are overwhelmingly the 'greenest' brands in the UK, according to new research revealed today from WPP's

Supermarket giant hands JCDecaux outdoor contract

LONDON - JCDecaux has been awarded the outdoor advertising business for supermarket chain Waitrose in a multimillion-pound deal.

Brand Barometer - Van Outen lifts Morrisons' brand image

However, successful celebrity-led ad campaign could be undermined by E.coli outbreak in Scotland

The acquisition of Safeway

Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway, and the impact this is likely

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