As part of our #EventCareers and Workplace report, we take a look at the working culture of Waitrose's events team.
Drinks brand Innocent enlisted agency Amplify to create a pop-up supermarket near London Bridge Underground station, open to the public
The savvy shopper is voting with their feet (and their wallets) as Tesco loses out, writes retail expert Kate Jones,
The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price,
LONDON - Tesco is adding 100 lines to its discount range as part of its effort to establish itself as
Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?
The marketer who is bored with Tesco is bored with life. If you have been into a Tesco store recently,
The UK's leading supermarkets are overwhelmingly the 'greenest' brands in the UK, according to new research revealed today from WPP's
LONDON - JCDecaux has been awarded the outdoor advertising business for supermarket chain Waitrose in a multimillion-pound deal.
However, successful celebrity-led ad campaign could be undermined by E.coli outbreak in Scotland
Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway, and the impact this is likely