supermarket
How to be a great workplace: Waitrose
As part of our #EventCareers and Workplace report, we take a look at the working culture of Waitrose's events team.
In pictures: Innocent opens pop-up Super Market
Drinks brand Innocent enlisted agency Amplify to create a pop-up supermarket near London Bridge Underground station, open to the public
Tesco must learn the difference between value and price
The savvy shopper is voting with their feet (and their wallets) as Tesco loses out, writes retail expert Kate Jones,
Is there a future for price-comparison advertising?
The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price,
Tesco adds 100 discount lines
LONDON - Tesco is adding 100 lines to its discount range as part of its effort to establish itself as
Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?
The marketer who is bored with Tesco is bored with life. If you have been into a Tesco store recently,
Supermarkets come top for green values says new poll
The UK's leading supermarkets are overwhelmingly the 'greenest' brands in the UK, according to new research revealed today from WPP's
Supermarket giant hands JCDecaux outdoor contract
LONDON - JCDecaux has been awarded the outdoor advertising business for supermarket chain Waitrose in a multimillion-pound deal.
Brand Barometer - Van Outen lifts Morrisons' brand image
However, successful celebrity-led ad campaign could be undermined by E.coli outbreak in Scotland
The acquisition of Safeway
Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway, and the impact this is likely
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