product placement

Articles: 48 Results
E-Lites: product placement in Lily Allen's new music video

E-Lites secures product placement 'first' in Lily Allen's 'Hard Out Here' video

E-Lites, the e-cigarette brand, has partnered with Lily Allen for a product placement deal in her controversial 'Hard Out Here'

Lancia ad: latest technology allows for digital product placement

Digital technology to bring virtual product placement

Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands

David Charlesworth and Rupert Britton

Expert views on an underwhelming two years of product placement in the UK

Two years after the introduction of product placement to the UK, it has failed to transform the TV industry. Here

Nokia: used Hollyoaks product placement

Channel 4 poll 'proves effectiveness' of product-placement activity

Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions through TV product placement,

Bond and beyond: getting into bed with movie-makers is a risky play for brands

Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can

Bond: weird tie ups

The top 10 weird Bond tie-ups that time forgot

With so many brands cashing in on Skyfall's release on 24 October, we handpicked our favourite wonky Bond tie-ups of

B&Q: installed kitchen for ITV's This Morning studio

B&Q cooks up two-year deal to provide 'This Morning' kitchen

B&Q has signed a two-year product placement to install a B&Q kitchen in the studio of ITV daytime staple 'This

MirriAd: signs digital product-placement deal with Viasat Broadcasting

Product placement specialist MirriAd signs another broadcast deal

MirriAd has signed an agreement with Nordic broadcaster Viasat Broadcasting to provide it with digitally-inserted product placement.

Madonna: with Smirnoff  competition winner Lil Buck

Smirnoff to feature in Madonna video

Madonna is extending her partnership with Diageo through a product placement deal, which will feature Smirnoff vodka in the video

Philip Hughes, associate in the Media, Brands and Technology department at Lewis Silkin LLP

Think BR: Will embed technology lead to increased product placement revenue?

Product placement has been slow to take off in the UK but new technology could change this, writes Philip Hughes,


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