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Articles: 4 Results
Innocent opened an emoji-fuelled Coconut Watering Hole this summer

Knowledge: Sector insight - Food & drink

In a sector where competition is fierce, clever brands allow consumers to feel they are contributing to something bigger.

Should companies embrace slang names for their brands?

LONDON - McDonald's has attracted a lot of attention following its application to register its popular nickname, MaccyD's, as a

Does the Food 2030 report betray a lack of understanding of marketing?

Supermarkets have been warned that legislation may be introduced if they fail to help the government cut the amount of

Do consumers want more healthy options at fast-food restaurants?

KFC is responding to growing consumer demand for healthy foods by launching a trial of its first griddled chicken products in


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