festivals
In pictures: Hendrick's P.L.A.N.T experience
Hendrick's Gin toured its P.L.A.N.T activation across UK festivals this summer, inviting guests to take part in a scientific experiment.
Carlsberg creates Danish experience at UK festivals
Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation.
Engaging Influencers: What Fyre Festival should have known
Brett Booth, partner at Urban Nerds, discusses what the Fyre organisers should have known about influencer marketing strategy for festivals
Fentimans to embark on botanical pop-up bar tour
Soft drinks brand Fentimans has announced that it will stage a botanical pop-up bar tour across food and drink, music
Jack Daniel's to launch Jack Rocks 7 concept at UK festivals
Whisky brand Jack Daniel's will be shaking up its Jack Rocks experiential programme with the introduction of Jack Rocks 7
Global appoints new commercial team dedicated to festivals
Media and entertainment group Global has created a new commercial team to develop brand partnerships for its portfolio of 17
In pictures: Hunter launches world's smallest festival... in a portable toilet
Popular festival wellington boot brand Hunter has created the world's smallest festival, within a portable toilet, at its Regent Street
Weekender: Whirlpool, Hyundai, Jack Daniel's and Jägermeister
Whirlpool is wrapping up its avocado-themed brunch and Hyundai Motor UK is to launch a fan-dome for Euro 2016 this
Caffè Latte to activate at summer festivals
Emmi's Caffè Latte brand is to activate at Field Day and Kendall Calling festivals this summer as part of its
Jägermeister reveals festival activation plans
Jägermeister will return to the UK festival circuit this summer with its JägerHaus installation.
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