creativity

Articles: 37 Results
Event and C&IT's Creative Edge summit kicks off in Brighton

Event and C&IT's Creative Edge summit kicks off in Brighton

Event and C&IT are hosting event professionals at the overnight summit Creative Edge in Brighton today (21 September).

Event Sessions: Brands must not compromise experiences for ROI

Event Sessions: Brands must not compromise experiences for ROI

Brand experiences do not always need to deliver ROI, according to Innocent's Jamie Sterry, who spoke at Event's roundtable series

Fashion trends - Carol Morgan

Fashion trends - Carol Morgan

Carol Morgan, lecturer at Central Saint Martins on fashion communication and promotion, reveals the top trends in fashion that could

3 great ads I had nothing to do with #23: Stuart Outhwaite on Milk Marketing Board, John Smith's and McDonald's

3 great ads I had nothing to do with #23: Stuart Outhwaite on Milk Marketing Board, John Smith's and McDonald's

Stu Outhwaite, creative partner, Creature, reveals three great ads he admires but had nothing to do with.

Design Special - The evolution of creativity

Design Special - The evolution of creativity

Creative directors explain why blending technology with authentic materials to meet consumer demands is key to the brand experience design

Event TV: Event industry needs more creative thinkers, says report

Event TV: Event industry needs more creative thinkers, says report

Less than 40% of event professionals are creative, right-brained thinkers, according to a new report.

3 great ads I had nothing to do with #22: Robert Campbell on The BBC, Dunlop and Nike

3 great ads I had nothing to do with #22: Robert Campbell on The BBC, Dunlop and Nike

Robert Campbell, founder and creative director, BETA, reveals three great ads he admires but had nothing to do with.

AWE 2015: Long-term agency partnerships are key, says Diageo chief

AWE 2015: Long-term agency partnerships are key, says Diageo chief

Jeremy Lindley, global design director of Diageo, has said he is "not a fan" of pitching to agencies and believes

AWE 2015: Brands are "less brave" in social media age

AWE 2015: Brands are "less brave" in social media age

Brands have become "less brave" with their marketing and experiential campaigns, according to a panel of experts speaking at Advertising

3 great ads I had nothing to do with #21: Brian Cooper on Apple, Levi's and Volkswagen

3 great ads I had nothing to do with #21: Brian Cooper on Apple, Levi's and Volkswagen

Brian Cooper, creative partner, Dare, reveals three great ads he admires but had nothing to do with.

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