adtech

Articles: 11 Results

Brand leaders and new features boost ad:tech London marketplace

ad:tech has been a key industry fixture in the UK for brands, agencies and publishers for nearly a decade.

Ryan Jamboretz, international managing director and chief development officer, Videology Group

Think BR: Ad technology has boomed, now it must consolidate

Agencies, advertisers, media owners and investors will all benefit from consolidation in the ad technology industry, writes Ryan Jamboretz, international

Steve Filler: appointed UK managing director at AOL Advertising.com

Steve Filler joins AOL's Advertising.com as UK MD

The AOL Advertising.com group has hired Steve Filler as its new UK managing director.

Twitter: targeting UK marketers for Promoted Tweets platform

Twitter courts UK marketers for Promoted Tweets ad platform

Twitter is aggressively targeting UK marketers as it looks to roll out its Promoted Tweets ad platform to brands outside

Sarah Perry: promoted to director of category and agency pan-European sales for AOL Advertising

AOL restructures UK sales team following review

LONDON - AOL is restructuring its former Platform-A sales team, among the first key changes at the operation since it

Heart: part of the Gobal Radio online portfolio

Global Radio switches to Platform-A's Adtech system

LONDON - Global Radio has made changes to the technology it uses for its online advertising, replacing its Atlas service

Global Radio: signs up with Adtech

Global Radio signs up with Adtech

LONDON - Heart FM owner Global Radio has switched its ad server technology from Atlas to AOL's Adtech.

Internet users: French react  to online display ads

French lead European internet users in ad click-throughs

LONDON - Latest research shows that the French react more to online display ads than the rest of Europe, clicking

The 'Can brands be friends?' debate was held at Ad:Tech yesterday

Ad:Tech hears 'death of the campaign' prediction

LONDON - Agencies need to prepare for the "death of the campaign" and embrace direct digital marketing, delegates of Ad:Tech

The AD Tech show

Ad:Tech preview - A world of its own

The growth of UK paid search, mobile marketing and web analytics are sure to be at the top of this

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