World Cup 2014

Articles: 5 Results
Sporting focus: International activations - The spirit of Brazil

Sporting focus: International activations - The spirit of Brazil

McCoy's, Coca-Cola and Castrol used the 2014 Fifa World Cup to bring the brands to life in Brazil.

Sporting focus: World cup strategy - Hitting the target

Sporting focus: World cup strategy - Hitting the target

Events like the World Cup are not an everyday occurrence, so any brand activity must be well planned and relevant.

Sporting focus: UK activations - Home fans line up to join in World Cup fever

Sporting focus: UK activations - Home fans line up to join in World Cup fever

Brands marked the World Cup at home with authentic Brazilian experiences, sporting stunts and immersive activations.

TalkSport forms Daily Mail partnership ahead of World Cup

TalkSport forms Daily Mail partnership ahead of World Cup

TalkSport has secured a partnership with the Daily Mail and MailOnline to produce on-air features with Sportsmail journalists and big-name

"Rocky road" for Brazil after World Cup stadium accident

"Rocky road" for Brazil after World Cup stadium accident

Construction at Sao Paulo's Arena Corinthians, the venue set to host the opening ceremony of the 2014 World Cup finals,

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