Advertising news and opinion from international thought leaders

October 20, 2015 by Katie Deighton

Acer will be activating in Kent's Bluewater shopping centre on 28 October - 1 November with an experiential play centre

July 24, 2015 by Georgi Gyton

Cheese brand Castello, Microsoft Windows and Emirates Air Line all feature in our list of experiential events taking place over

July 23, 2015 by Katie Deighton

Microsoft has announced plans to host live celebrations around the world when its Windows 10 product launches on 29 July.

November 12, 2013 by Ben Bold

Toshiba is returning to TV advertising after a four-year hiatus, as it seeks to take on Apple and Samsung with

January 11, 2013 by Justin Gibbons

How can brands and advertisers use mobile to make the most of now, asks Justin Gibbons, creative director, Arena Media.

December 14, 2012 by Sarah Shearman

Channel 4 has struck a major advertising partnership with Microsoft and developed the UK's first video-on-demand app for its Windows

December 10, 2012 by Tom Pepper

The foundations of digital marketing are being shaken, and marketers must respond to the new 'appified' architecture, writes Tom Pepper,

November 28, 2012 by Louise Ridley

Shoppers across Europe will have the chance to chat with a full-size virtual dolphin created by agency Mother for technology

November 08, 2012 by Sarah Shearman

Microsoft is looking to "reinvent the next wave of digital advertising", with its new ad formats for its Windows 8

November 07, 2012 by Arif Durrani

For the Financial Times, any debate surrounding print versus digital has moved on, and the 124 year old newspaper brand

Campaign