William Hill
Event tech: Five brand experiences that used holograms
From Sky's 3D Sir David Attenborough to National Geographic's holographic VR experience at SXSW, Event looks at the latest technology
Top five experiential stories of the week
Heinz's anniversary pop-up, William Hill's interactive window displays, O2's new virtual reality experiences, TripAdvisors's London Eye sleepover and a UK
William Hill unveils interactive window displays ahead of Cheltenham Festival
Bookmaker William Hill has created a series of window takeovers in its betting shops nationwide, ahead of the Cheltenham Festival,
Event TV: William Hill tours cash-filled lorry around London
Bookmaker William Hill celebrated the launch of its biggest ever prize competition by touring a lorry loaded with cash around
Five of the best racing activations
With The Grand National taking place this weekend and Ascot on the horizon, Event has taken a look at some
Fresh brings to life William Hill's Cheltenham Festival activation
Bookmaker William Hill has been working with The Fresh Group to create experiential activity around this year's Cheltenham Festival (10-13
Red Face Design selects Little Fish as event partner
Reading-based marketing and design agency Red Face Design has contracted Little Fish Event Management as its official event partner.
William Hill signs Freddie Flintoff ahead of Ashes double header
William Hill has signed England cricket legend Andrew Flintoff as its newest sporting ambassador as the betting brand seeks to
William Hill rapped for linking gambling to seduction
William Hill has been reprimanded by the advertising watchdog for breaching ad regulations that prevent gambling being linked to seduction.
Brands line up for start-up mentoring scheme
Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies that are developing technologies
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