Advertising news and opinion from international thought leaders

July 01, 2015 by Katie Deighton

Coca-Cola will activate at the 20th Essence Festival in New Orleans, Louisiana alongside the likes of Samsung, Ford and McDonald's.

April 06, 2015 by Laura Nichols

Companies said inclusion is key to success for both staff and consumers

November 28, 2013 by Matthew Chapman

Black Friday has landed in earnest in the UK with Walmart-owned Asda spearheading the charge, but will it lead to

October 28, 2013 by Alex Brownsell

Former Asda CMO Rick Bendel has left parent company Walmart, over 20 years after he first began working on the

August 28, 2012 by Matt Pye

The really successful brands at the Olympics were the ones who delivered truly integrated campaigns, writes Matt Pye, managing director,

March 19, 2012 by Matthew Chapman

Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent Rick Bendel, who will move to a

February 14, 2012 by Onesixtyfourth

Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.

October 24, 2011 by Matthew Chapman

Asda is ramping up its attack on Argos with a television campaign highlighting its claim that its big-brand consumer electronic

February 23, 2011 by Mark Banham

Asda has announced that it is moving into the premium homeware market with the launch of new premium brand Elegant

November 16, 2010 by Ed Owen

The Netto chain, bought by supermarket giant Asda in May, will rebrand in the New Year as part of an

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