Coca-Cola will activate at the 20th Essence Festival in New Orleans, Louisiana alongside the likes of Samsung, Ford and McDonald's.
Companies said inclusion is key to success for both staff and consumers
Black Friday has landed in earnest in the UK with Walmart-owned Asda spearheading the charge, but will it lead to
Former Asda CMO Rick Bendel has left parent company Walmart, over 20 years after he first began working on the
The really successful brands at the Olympics were the ones who delivered truly integrated campaigns, writes Matt Pye, managing director,
Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent Rick Bendel, who will move to a
Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.
Asda is ramping up its attack on Argos with a television campaign highlighting its claim that its big-brand consumer electronic
Asda has announced that it is moving into the premium homeware market with the launch of new premium brand Elegant
The Netto chain, bought by supermarket giant Asda in May, will rebrand in the New Year as part of an