Walmart
Coca-Cola takes headline sponsorship of 20th Essence Festival
Coca-Cola will activate at the 20th Essence Festival in New Orleans, Louisiana alongside the likes of Samsung, Ford and McDonald's.
Why it's smart for brands to take a stand on 'religious freedom' laws
Companies said inclusion is key to success for both staff and consumers
Black Friday arrives in the UK: Doomed marketing gimmick or retail revolution?
Black Friday has landed in earnest in the UK with Walmart-owned Asda spearheading the charge, but will it lead to
Asda marketing veteran Rick Bendel leaves Walmart post
Former Asda CMO Rick Bendel has left parent company Walmart, over 20 years after he first began working on the
Think BR: An unavoidably integrated Olympics
The really successful brands at the Olympics were the ones who delivered truly integrated campaigns, writes Matt Pye, managing director,
Asda appoints chief marketer to replace Bendel
Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent Rick Bendel, who will move to a
An absence of leadership
Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.
Asda escalates Argos price attack with electronics campaign
Asda is ramping up its attack on Argos with a television campaign highlighting its claim that its big-brand consumer electronic
Asda launches into premium homeware sector
Asda has announced that it is moving into the premium homeware market with the launch of new premium brand Elegant
Netto to rebrand as Asda in New Year as group tops £20bn annual sales
The Netto chain, bought by supermarket giant Asda in May, will rebrand in the New Year as part of an
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free