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Coca-Cola takes headline sponsorship of 20th Essence Festival

Coca-Cola takes headline sponsorship of 20th Essence Festival

Coca-Cola will activate at the 20th Essence Festival in New Orleans, Louisiana alongside the likes of Samsung, Ford and McDonald's.

Why it's smart for brands to take a stand on 'religious freedom' laws

Why it's smart for brands to take a stand on 'religious freedom' laws

Companies said inclusion is key to success for both staff and consumers

Black Friday arrives in the UK: Doomed marketing gimmick or retail revolution?

Black Friday arrives in the UK: Doomed marketing gimmick or retail revolution?

Black Friday has landed in earnest in the UK with Walmart-owned Asda spearheading the charge, but will it lead to

Asda marketing veteran Rick Bendel leaves Walmart post

Asda marketing veteran Rick Bendel leaves Walmart post

Former Asda CMO Rick Bendel has left parent company Walmart, over 20 years after he first began working on the

Think BR: An unavoidably integrated Olympics

Think BR: An unavoidably integrated Olympics

The really successful brands at the Olympics were the ones who delivered truly integrated campaigns, writes Matt Pye, managing director,

Asda appoints chief marketer to replace Bendel

Asda appoints chief marketer to replace Bendel

Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent Rick Bendel, who will move to a

An absence of leadership

An absence of leadership

Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.

Asda escalates Argos price attack with electronics campaign

Asda escalates Argos price attack with electronics campaign

Asda is ramping up its attack on Argos with a television campaign highlighting its claim that its big-brand consumer electronic

Asda launches into premium homeware sector

Asda launches into premium homeware sector

Asda has announced that it is moving into the premium homeware market with the launch of new premium brand Elegant

Netto to rebrand as Asda in New Year as group tops £20bn annual sales

Netto to rebrand as Asda in New Year as group tops £20bn annual sales

The Netto chain, bought by supermarket giant Asda in May, will rebrand in the New Year as part of an

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