A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global
Around a third of the programmatic division will be moving into the media agencies globally, starting in the US
VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD),
VivaKi, Publicis Groupe's investment arm, has enlarged the role of Chris Locke, the UK trading director of Starcom MediaVest Group,
VivaKi's innovation group Nerve Center has struck a strategic partnership with Hi-Media, the European online sales operation behind the Hi-Media
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA.
This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays squash with Greg Grimmer, and
VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff Smith as head of activation.
Microsoft has struck an exclusive deal with VivaKi to offer Starcom MediaVest Group and ZenithOptimedia clients pre-roll advertising inventory within
Vivaki's research and development arm Nerve Centre has formed a Europe-wide strategic partnership with emarketing and behavioural targeting company Weborama.