Festival goers at this year's Virgin Media's V Festival can sample ice cream from McDonald's, breakfast with Weetabix and enjoy
Cadbury is staging a series of experiential activities at UK festivals across the summer, part of its new 'Singles Sensations'
Our V Festival round-up, Brewdog's beer-themed dinners and Jaguar Land Rover's experience store made it into the list of the
Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August)
Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.
Virgin Media, the headline sponsor of V Festival, will not be hosting its Louder Lounge VIP hospitality area at this
Cadbury is hosting an experience at festivals around the UK that celebrates its Cadbury Singles range, using five 'rooms' in
Mike White, managing director at the newly rebranded Itch Experience, reveals the reasoning behind his decision to rebrand the business,
The photo booth played an important part in brands' experiential activity throughout 2015, with the likes of Gocompare.com, Moonpig and
Mike White, the co-founder of Itch, spoke to Event about how the agency came to be, his 13-year involvement with