The Creative Client

Articles: 4 Results
Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

The fitness brand that strives to "Be More Human" would rather validate than compete with you

BMW Mini's head of US marketing on Olympics glory, election year advertising and trusting your agency

BMW Mini's head of US marketing on Olympics glory, election year advertising and trusting your agency

"One thing agencies don't understand are the pressures that the clients actually have," says Tom Noble

Honey Maid's brand manager on love, snacking and the changing American family

Honey Maid's brand manager on love, snacking and the changing American family

Katrina Plummer talks about Mondelez's polarizing mission to turn a graham cracker into a symbol of inclusion

GE's CMO  on creativity, awards and not boring your audience

GE's CMO on creativity, awards and not boring your audience

After six months on the job, Linda Boff talks about repositioning one of the world's largest companies