Tesco
N2O hires new client services director for Tesco account
Experiential marketing agency N2O has appointed Fiona McHugh as client services director on its Tesco account.
Three experiential events to watch next week
Toffifee's sampling activation, Lindt's masterclass in wine and chocolate and Goose Island's pop-ups in Tesco feature in our list of
Goose Island plans multi-sensory pop-ups in Tesco stores
Chicago craft beer Goose Island is to host a multi-sensory experience within Tesco stores, combining virtual reality with sampling.
Tesco takes wine fair to London
Supermarket giant Tesco is staging a wine fair in London, showcasing a large number of its wines and expert talks.
Three experiential events to watch next week
Kraken, Tesco and Havana Club feature on our list of events to watch out for next week.
In pictures: Tesco Finest pop-up wine bar in Soho
Supermarket giant Tesco has opened a pop-up wine bar on Wardour Street in London's Soho for 12 days to showcase
Top five experiential stories of the week
Brand stories from Coca-Cola, San Pellegrino and Tesco were among the most read of the week.
Tesco to open pop-up wine bar in Soho
Supermarket giant Tesco will launch a pop-up wine bar in London's Soho this summer as a way of showcasing the
Breakfast brands to take over London Victoria for Deskfast Day
Marmite, Jordans and Belvita are joining Brand Belief's Deskfast Day activation at the commuter hotspot from 22-23 March, to promote
Four healthy food trends to look out for in 2016
Healthy food options are often on the mind at the beginning of a new year. We take a look at
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