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N2O hires new client services director for Tesco account

Experiential marketing agency N2O has appointed Fiona McHugh as client services director on its Tesco account.

Toffifee: first-ever sampling activity

Three experiential events to watch next week

Toffifee's sampling activation, Lindt's masterclass in wine and chocolate and Goose Island's pop-ups in Tesco feature in our list of

Goose Island plans multi-sensory pop-ups in Tesco stores

Chicago craft beer Goose Island is to host a multi-sensory experience within Tesco stores, combining virtual reality with sampling.

Tesco takes wine fair to London

Supermarket giant Tesco is staging a wine fair in London, showcasing a large number of its wines and expert talks.

Three experiential events to watch next week

Kraken, Tesco and Havana Club feature on our list of events to watch out for next week.

Tesco is showcasing its Finest range of wine at a pop-up bar on Wardour Street, Soho

In pictures: Tesco Finest pop-up wine bar in Soho

Supermarket giant Tesco has opened a pop-up wine bar on Wardour Street in London's Soho for 12 days to showcase

Coca-Cola Great Britain will give away more than four million drinks this summer

Top five experiential stories of the week

Brand stories from Coca-Cola, San Pellegrino and Tesco were among the most read of the week.

Supermarket chain Tesco is to open pop-up wine bar in Soho

Tesco to open pop-up wine bar in Soho

Supermarket giant Tesco will launch a pop-up wine bar in London's Soho this summer as a way of showcasing the

The tour will conclude with a Deskfast Day activation at London Victoria

Breakfast brands to take over London Victoria for Deskfast Day

Marmite, Jordans and Belvita are joining Brand Belief's Deskfast Day activation at the commuter hotspot from 22-23 March, to promote

Read up on four of Event's healthy food trend predictions for 2016 (Creative Commons)

Four healthy food trends to look out for in 2016

Healthy food options are often on the mind at the beginning of a new year. We take a look at


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