Articles: 42 Results
Thomas Cook: James Nesbitt stars in travel group's latest campaign

Thomas Cook 'determined' to win battle for consumer attention at Christmas

Thomas Cook is readying the launch of a £10m campaign to go live on Boxing Day, as the brand's marketing

Sector Insight (interactive): travel agents

High-street travel agents have been hit hard by online research and booking, writes Jane Bainbridge.

Thomas Cook: shelved New Year marketing plans

Thomas Cook shelves planned New Year campaign

Struggling tour operator Thomas Cook is facing a marketing crisis in the lead-up to the travel industry's busiest booking period.

BrandMAX 2012: What you need to know

The need to think of social media as the responsibility of the entire company, rather than merely the domain of

Thomson: still from 'holidays just got better' ad

Thomson boosts spend to press home Dreamliner advantage

Thomson is to feature its new Dreamliner aircraft in its TV ads for the first time and will claim 'holidays

Thomson: uses Google+ and Twitter to better communicate with customers

Thomson trial to welcome holiday makers via Google+

Thomson is integrating Google+ and Twitter into its hospitality strategy and creating live "hangouts" and hashtags for its resorts, as

Thomas Cook: revamps its 2013 summer marketing strategy

Thomas Cook overhauls 2013 strategy to ease booking process

Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing activity on "getting back to basics".

Thomson: kicks off Boeing Dreamliner drive

Thomson rolls out national campaign for Dreamliner launch

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing

Lindsey Spagnol: leaves Mail Newspapers to join TUI

Mail Newspapers' Spagnol moves to TUI

Mail Newspapers' client sales manager Lindsey Spagnol is leaving to join travel firm TUI, while the paper has promoted executive

Thomas Cook: 'it's a wonderful world' campaign

Thomas Cook fights back with major 'explore' campaign

Thomas Cook, the beleaguered tour operator, is today (8 March) launching its biggest brand campaign to date, under the strapline


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free