Advertising news and opinion from international thought leaders

December 20, 2013 by Loulla-Mae Eleftheriou-Smith

Thomas Cook is readying the launch of a £10m campaign to go live on Boxing Day, as the brand's marketing

January 30, 2013 by Jane Bainbridge

High-street travel agents have been hit hard by online research and booking, writes Jane Bainbridge.

November 27, 2012 by Loulla-Mae Eleftheriou-Smith

Struggling tour operator Thomas Cook is facing a marketing crisis in the lead-up to the travel industry's busiest booking period.

October 10, 2012 by Noelle McElhatton

The need to think of social media as the responsibility of the entire company, rather than merely the domain of

September 20, 2012 by Loulla-Mae Eleftheriou-Smith

Thomson is to feature its new Dreamliner aircraft in its TV ads for the first time and will claim 'holidays

August 22, 2012 by Loulla-Mae Eleftheriou-Smith

Thomson is integrating Google+ and Twitter into its hospitality strategy and creating live "hangouts" and hashtags for its resorts, as

May 03, 2012 by Loulla-Mae Eleftheriou-Smith

Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing activity on "getting back to basics".

April 26, 2012 by Loulla-Mae Eleftheriou-Smith

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing

April 20, 2012 by John Reynolds

Mail Newspapers' client sales manager Lindsey Spagnol is leaving to join travel firm TUI, while the paper has promoted executive

March 08, 2012 by Loulla-Mae Eleftheriou-Smith

Thomas Cook, the beleaguered tour operator, is today (8 March) launching its biggest brand campaign to date, under the strapline

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